9 Types of Interactive Content for Innovative Lead Gen


Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.

How to Use Interactive Content Marketing Platforms to Drive Business


Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

How to Generate Revenue with Your Interactive Content


That’s an alarming statistic—and one that can be combated with the adoption of interactive content. We’ll be tackling the topic of generating revenue in our final installment of the ion “Better” series, a six-part webinar program that shows you how interactive content engages your buyer in a more effective manner, all while increasing lead generation and surfacing richer insights to sales that help drive results. Using Interactive Content to Drive Revenue.

How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. were cited by respondents more frequently than even lead generation challenges. lead generation tactic, followed by social media. effectiveness of lead generation programs and tactics?

7 Interactive Lead Generation Ideas to Try at Your Next Trade Show

Lead Liaison

Let’s face it: generating leads at trade shows isn’t as easy as it once was. We’ve rounded up a few interactive lead generation ideas that you can use to maximize the success of your next trade show. One of the trendiest ways to boost engagement at your trade show booth is to create interactive experiences for your visitors. Interactive Lead Generation Idea #1. Interactive Lead Generation Idea #2. Interactive Lead Generation Idea #3.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

5 Demand Generation Tips for Start-Ups

The Point

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data.

8 Tools to Help You Create Interactive Marketing Content


Games, interactive infographics, polls, calculators, assessments—the list of interactive content goes on. Interactive content is in and has become one of the most effective lead generation methods. What is interactive content? Interactive content is now king.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Audience and keyword research ppc lead generation tools. Want more leads?

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy.

Interactive video for sales just got a big boost from Apple


A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

Modern Demand Generation, Demystified 


This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! So, what is demand generation? What is a Demand Generation Strategy? .

Generate Leads with Online Quizzes


: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation. Demand & Lead Generation Lead Generation Lead Nurturing

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Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

9 Award-Winning Customer Advocacy Success Stories

Interactive CTAs: An Introduction


Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? “In a nutshell, interactive events are areas of the player that have been created specifically to actively engage your viewers,” says Stephanie Yi, Solutions Consultant at Vidyard.

How to Brainstorm New Interactive Content Ideas


Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. But coming up with fresh ideas for interactive content can be hard.

What is Demand Generation Marketing and How Can Interactive Content Support?


But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing?

Don’t be Passive. Get Interactive to Generate Leads and Ignite the Journey

The ROI Guy

In a new study by Demand Metric, participants believe that content interactivity significantly impacts buyers’ decisions as they go through their journey, especially early in the journey where engagement is considered most important to winning the business. And the more interactive your content is, the more the content can: 1. Another one-sized fits all white paper in a sea of look-alike white papers.

3 Ways Interactive Content Can Boost Email Performance

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Improve Your Content: From Passive to Interactive

The ROI Guy

Evolve from Passive to Interactive On any given day, your prospect’s inbox and web journey are jammed with dozens of different white paper download offers. The secret is Interactive Content. However, all Interactive Content is not created equal.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Manager, Marketing Demand Generation, DocuSign. Learn how to truly interact with audiences in the most meaningful ways!

How to Build a CDP RFP Generator

Customer Experience Matrix

auto-generating an RFP that lists the requirements for the buyer’s use cases 6. This isn't a CDP feature but it's needed to deliver the use case for Real time web interactions.

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75 Interactive Infographic Examples to Inspire 2017


Enter interactive infographics. . Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . 75 Best Interactive Infographics From Across The Web.

Takeaways from the Interactions Analyst Summit


On April 25, 2019, I attended the inaugural Interactions Analyst Summit. Interactions blends AI technologies such as these with human understanding to helps its clients automate phone calls and messaging conversations. In these cases, customers need to contact the company through another channel – often the phone – and interact with a live agent. Interactions executives also shared new voice biometrics and AI for Social platforms.

Interactive Tools Make “Boring” Products Cool!

The Mx Group

Interactive tools and content can transform a potentially “boring” product or service into something “cool” in the eyes of your prospects and buyers. That’s why online marketing has become so important, and interactive content is one of its most effective tools. Submittal generators.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes.

Demand Generation’s Problem with Content Marketing Evangelism


Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. It is “abysmal” for generating leads. These links give your site authority – which improves ranking – which can drive more organic traffic to the site – which you can guide to the pages and content that are good at generating leads.

Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink


Content marketing and social media are the top lead generation tactics for B2B marketers. ThingLink has developed an editing tool that makes it easy to add pop-up boxes to any graphic, as demonstrated in this Interactive Guide to On-Page SEO.

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4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. Another great way to increase leads on your site is to start interacting and engaging with influencers and your target audience off-site.

Interactive Content Marketing: Taking Personalized Marketing to the Next Level

Modern Marketing

Now, that’s the power of interactive content marketing. Well, interactive content takes personalization to the next level as it asks visitors to self-identify relevant information. Thus, interactive content also makes for a great lead generation tool.

Create. Captivate. Engage. The Art of Interactive Experiences


Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. What makes interactive marketing successful? Interactive content can shine through this noise and hold attention.

Generate Higher Quality Leads with Qualifying Questions


When you hear the term “interactive content,” what comes to mind? The post Generate Higher Quality Leads with Qualifying Questions appeared first on Kapost Blog. Demand Generation Digital Marketing

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The crown jewel turned out to be RightPoint, a pioneering real-time interaction manager since renamed Interaction Advisor. Bear in mind that this limit applies only to outbound campaigns: Interaction Advisor provides true real-time response to inbound interactions.

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Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?