How Interactive Content Can Help Generate Leads

SmartBug Media

done an online assessment to figure out which Friends character you’re most like, or used a calculator to determine what a monthly mortgage on your dream home would be, you’re already familiar with interactive content. Why is interactive content effective? Why interactive content works.

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise


Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. The Kaon Interactive High Velocity Marketing Platform ® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space.

9 Types of Interactive Content for Innovative Lead Gen


Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

How to Generate Revenue with Your Interactive Content


That’s an alarming statistic—and one that can be combated with the adoption of interactive content. We’ll be tackling the topic of generating revenue in our final installment of the ion “Better” series, a six-part webinar program that shows you how interactive content engages your buyer in a more effective manner, all while increasing lead generation and surfacing richer insights to sales that help drive results. Using Interactive Content to Drive Revenue.

How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. were cited by respondents more frequently than even lead generation challenges. lead generation tactic, followed by social media. effectiveness of lead generation programs and tactics?

How to Use Interactive Content Marketing Platforms to Drive Business


Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

7 Interactive Lead Generation Ideas to Try at Your Next Trade Show

Lead Liaison

Let’s face it: generating leads at trade shows isn’t as easy as it once was. We’ve rounded up a few interactive lead generation ideas that you can use to maximize the success of your next trade show. One of the trendiest ways to boost engagement at your trade show booth is to create interactive experiences for your visitors. Interactive Lead Generation Idea #1. Interactive Lead Generation Idea #2. Interactive Lead Generation Idea #3.

Interaction Analytics: The Next Generation of Customer Listening

Martech Advisor

Interaction analytics allows organizations to combine performance scores across all relevant channels to determine the root cause for any outcome, good or bad.

5 Demand Generation Tips for Start-Ups

The Point

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data.

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy.

Seven Powerful B2B Lead Generation Processes and Tools


B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. This makes your interactions with prospective customers more efficient.

Generate Leads with Online Quizzes


: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation. Demand & Lead Generation Lead Generation Lead Nurturing

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Customer Retention Through Interactive Content: A Guide 


Customer Retention Through Interactive Content: A Guide. So why don’t you save all that effort on generating new leads and pamper your old ones a bit? Furthermore, we will tell you all about managing your customer retention through interactive content, our weapon in the sack!

Interactive Content Ideas For Your SaaS Business


Interactive Content Ideas For Your SaaS Business. Sometimes we feel that interactive content is like a type-A extrovert. You can take interactive content to any party, and you won’t have to worry about them lurking in the corner.

9 Award-Winning Customer Advocacy Success Stories

Interactive Content Ideas For The Education Sector


Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. Everybody loves interactive calculators. But interactive calculators?

Interactive Content Ideas For Your Marketing Event

Digital Marketing World Forum

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. million social interactions.

Interactive video for sales just got a big boost from Apple


A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

21 Ways You Can Use Outgrow Interactive Content 


21 Ways You Can Use Outgrow Interactive Content . It can also be read as an all-encompassing guide on ways to use interactive content from Outgrow. Lead Generation . Lead generation is always our primary objective and our first step. How Does Interactive Content Help?

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Audience and keyword research ppc lead generation tools. Want more leads?

Interactive Content Ideas For All Types Of Marketing


Interactive Content Ideas For All Types Of Marketing . But one thing that you can fit in everywhere is - interactive content for all types of marketing. Interactive content is your main weapon in the artillery. Interactive Video. Other Interactive Content Types.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Manager, Marketing Demand Generation, DocuSign. Learn how to truly interact with audiences in the most meaningful ways!

8 Tools to Help You Create Interactive Marketing Content


Games, interactive infographics, polls, calculators, assessments—the list of interactive content goes on. Interactive content is in and has become one of the most effective lead generation methods. What is interactive content? Interactive content is now king.

3 Ways Interactive Content Can Boost Email Performance

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Interactive CTAs: An Introduction


Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? “In a nutshell, interactive events are areas of the player that have been created specifically to actively engage your viewers,” says Stephanie Yi, Solutions Consultant at Vidyard.

How to Set Up a Display Campaign: an Interactive Checklist


Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages. This step-by-step checklist will help you successfully launch a Google display campaign.

How To Generate More MQLs from a B2B SEO Program

KoMarketing Associates

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. ” So how do B2B marketers generate a greater number of MQLs from their SEO programs? But don’t stop there when considering lead generation goals.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes.

What is Demand Generation Marketing and How Can Interactive Content Support?


But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing?

How to Brainstorm New Interactive Content Ideas


Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. But coming up with fresh ideas for interactive content can be hard.

6 Demand Generation Tools You Need in 2019


6 Demand Generation Tools You Need in 2019. This blog aims to provide a comprehensive list of the best demand generation tools for marketers. There are endless ways to go about demand generation for your business. Have a look at their blog on demand generation marketing!

Interactive Content Marketing: Taking Personalized Marketing to the Next Level

Modern Marketing

Now, that’s the power of interactive content marketing. Well, interactive content takes personalization to the next level as it asks visitors to self-identify relevant information. Thus, interactive content also makes for a great lead generation tool.

Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink


Content marketing and social media are the top lead generation tactics for B2B marketers. ThingLink has developed an editing tool that makes it easy to add pop-up boxes to any graphic, as demonstrated in this Interactive Guide to On-Page SEO.

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ScribbleLive acquires ion interactive as interactive content thrives


I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape : ion interactive , the company I co-founded and served as CTO, has been acquired by ScribbleLive.

75 Interactive Infographic Examples to Inspire 2017


Enter interactive infographics. . Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . 75 Best Interactive Infographics From Across The Web.

Interactive Tools Make “Boring” Products Cool!

The Mx Group

Interactive tools and content can transform a potentially “boring” product or service into something “cool” in the eyes of your prospects and buyers. That’s why online marketing has become so important, and interactive content is one of its most effective tools. Submittal generators.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. Another great way to increase leads on your site is to start interacting and engaging with influencers and your target audience off-site.