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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. These measures and metrics provide insight into demand (small d) generation and program effectiveness and efficiency. Let’s delve deeper into the measures and metrics.

SIC 144
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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

API 40
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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Kapost

So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? Here are a few tips for obtaining and enhancing Google Knowledge Graph listings. Tips for Optimizing Your Knowledge Graph Box. Convinced enough to give it a try?

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. And the cycle of frustration continues.

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Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

markempa

An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. The dangers of not having an accurate ICP: If your ICP isn’t spot on, your lead generation will be off and there will be no getting it on track.

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. Influencers are vital to the lead-generation strategies of many brands. When a great post generates a lot of likes, it serves up a feel-good hit that can quickly become addictive. Google Analytics. Agorapulse.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.