Everything Technology Marketing

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. The key to marketing success online is educating prospects.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly.

Trending Sources

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Generating more leads from Google AdWords can be tough once you reach a certain threshold. In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. Geo Target Your Ads to Generate 21.9%

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? About 25% had Google+ accounts.

Google 113

Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

Google 112

Google+ changed my life and it can change yours

grow - Practical Marketing Solutions

In fact I was the fifth generation to work in a coal mine. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Eventually, Google Plus led me into one of the best jobs I could ever have. How Google+ Saved Me.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

Paper 116

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. But be careful – some experts claim that the technique can be subject to penalty by Google if they believe it represents an attempt to “ manipulate links to your site ”.). Create a separate demand generation blog.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.

Mail 65

8 Best Practices for Using Google AdWords

Salesfusion

Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.

How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website. – Eric Enge, CEO of Stone Temple Consulting. Google is adding more rich answers to the search results every month.

Sites 101

Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. The post Chalk Talks: Generate More Leads with Video appeared first on Vidyard.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

Direct Response Advertising on the Google Display Network

Direct Response Coach

The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. Direct Marketing General Lead Generation Online Advertising Web MarketingAs many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

Close up, nobody is normal: Generation clash or ageism?

Biznology

Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. I recommend doing research in Search Console, SEMRush, and Google Keyword Planner to not only find out what terms are driving to your site, but also what your audience is searching on.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

Sites 93

Top 5 Demand Generation Strategies

KEO Marketing

Demand generation is a critical part of the sales process. Here are five demand generation strategies that will help: Email Marketing. According to CampaignMonitor.com, email is the channel that generates the highest ROI for marketers; for every $1 spent, email marketing returns $38.

The Anatomy of a Lead-Generating Website

Hubspot

That's why it's so important to design your website with lead generation top-of-mind. Do you have lead generation CTAs on each of your blog posts? (Do In this post, we'll cover the most critical components of a website optimized for lead generation. 1) Lead generation forms.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. So how do you keep up with all the changes Google makes? Focus on the one thing Google is focused on.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. So how do you keep up with all the changes Google makes? Focus on the one thing Google is focused on.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

Demand Generation Checklist for Safe Blog Redesigns. Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). Reset this, generate a new sitemap in WordPress and submit the new sitemap to Google.

The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000.

Tools 103

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

Demand Generation Checklist for Safe Blog Redesigns. Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). Reset this, generate a new sitemap in WordPress and submit the new sitemap to Google.

How to Generate New Keyword Ideas

KoMarketing Associates

Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile.

359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You most likely search it on Google!

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.

Free Advertising on Google

Hubspot

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. Basically, a way to advertise your business on Google for free. Are you ready to get some free advertising on Google?

How Google AdWords Works [Infographic]

Hubspot

Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). You can also use tools like Twitter, LinkedIn and Google Alerts.

Better Demand Generation Marries Data And Content

B2B Marketing Insider

They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.