5 Successful Lead Generation Strategies


One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Make Lead Generation a Top Priority.

BERT: Google’s New Algorithm That Promises to Revolutionize SERPs


Google is already such an intricate part of people’s lives that many of us chat directly with it. But it is worth remembering: Google is made of algorithms. Let’s understand it all now: What is Google BERT? How does Google BERT work? What is Google BERT?

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.

Things I do to optimize for Google search engine discoverability


In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

Google Discover: everything you need to know about the tool that generated 35 thousand clicks for our blog


In search of the best user experience , which is its major goal, Google has created a content feed that presents new pages to users according to their interests without them needing to perform a search. Take a look at everything we’re going to cover: What is Google Discover?

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5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign. Here are 5 of our best tips for creating lead-generating marketing campaigns: 1. Demand Generation

Should You Optimize Content for Google AMP?


Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google — Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. The Google AMP Cache will cache all AMPs; other companies may build their own AMP cache as well.

Google unmasks the anonymous with Google Authorship


Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

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What Is the Google Search Console?


Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues. Content Marketing Demand and Lead Generation Web

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Could AI-Generated Content Work for You?


Might your use of AI-generated content come sooner than you think? Creating content obviously requires a lot of creativity and nuance, two things with which AI will always struggle. But technology is advancing faster than any of us could have imagined.

Google News: how to do SEO for news websites


There is no doubt that Google is one of the most powerful companies in the world. Like every successful digital company, Google understands that there is no place for a comfort zone in this competitive Digital Marketing scenario. In this article, you will see: What is Google News?

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Seven Powerful B2B Lead Generation Processes and Tools


B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. It saves time while helping to generate new leads through the use of templates and tools for follow-up and outreach.

France’s Google is different than ours


As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. None of these memories are the result of a Google search.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. I recommend doing research in Search Console, SEMRush, and Google Keyword Planner to not only find out what terms are driving to your site, but also what your audience is searching on.

Google Analytics Setup Best Practices

DAGMAR Marketing

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start.

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. How to Optimize Your B2B Lead Generation Forms for Better Results. SaaS marketing is fierce.

Is it worth advertising on search engines other than Google?


Google is, without a doubt, the most used search platform in the world. Google it”. Because Google has the monopoly on READ MORE ›. The post Is it worth advertising on search engines other than Google?

10 EASY Ways to Generate More Leads With Quizzes


Do you want to generate leads with quizzes? In this article, we’ll look at ten ways you can use quizzes to generate more leads. Why Add a Lead Generation Quiz. 10 Ways to Generate Leads With Quizzes. The easiest way to split test your quiz is by using Google Optimize.

Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. There’s more on Calculated Metrics from Google here. Google Adwords Cost Per lead or sale (with agency mark-up).

Essential SEO advice directly from Google


This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. It seems to me that Google’s tired of our draft work.

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An Introductory Guide to Google’s Search Console


Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Google’s Search Console can be daunting when you first access it.

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls.

Stuck on Generating Content Ideas? 8 Hacks for Generating Content Your Audience Wants


Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read. Content Planning Tips & How-Tos amazon blog brainstorming Buzzsumo calendar collaboration comments content forums google news google trends ideas ideation inspiration marketing planning platforms podcast quora social media software tools youtubeFor every content creator, there comes a time when they start to burn out and run out of ideas.

Google+ is an island of misfit toys


Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Does Google Know how Money Plus Is? Google+ Isn’t a Joke.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

A guide to using Google ads for B2B Lead Generation


The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation. Consequently, running Pay Per Click (PPC) campaigns on Google not only helps in optimizing the number of high quality leads being generated but also serves as a quick way for the brands to reach the potential buyers & convert them into valuable leads.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. PPC Lead Generation Competitive Analysis Tools. Audience and keyword research ppc lead generation tools. Google Trends. Google Analytics.

The Complete Guide to Google My Business

Single Grain

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. Google My Business is the simplest and most effective way to make sure that your business is showing up for relevant local searches. What Is Google My Business? Google My Business is the successor to Google Places. How Much Does Google My Business Cost? Google My Business is free.

Demand Generation’s Secret Weapon: Google Analytics


As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Google Analytics only shows you the activity on your website. ABM Demand Generation Marketing Analytics

What Are Backlinks And Why You Need Them To Get Google’s First Positions


Among the more than 170 ranking factors Google uses, there are two that have the greatest impact: the quality of the content — ability to respond to the user’s intention; the number of backlinks received. These links will never look natural to Google. Generates brand awareness.

How to use Google Analytics to Generate Leads for Your B2B Company

Visitor Queue

Read me First For us to get started, you’re going to need to have Google Analytics tracking set up on your website, and have the proper access to your account. The post How to use Google Analytics to Generate Leads for Your B2B Company appeared first on Blog Visitor Queue. Google Analytics B2B Lead Generation Google Analytics for Lead Generation

Facebook ads vs Google adwords: 7 key criteria to decide


Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Google now processes over 40,000 search queries every second on average. But the Google user is looking for something specific.

The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics


An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions.

7 Ways to Create Content that Generates Leads

Marketing Insider Group

It doesn’t have to take a huge amount of time and energy to create content that generates leads. If you feel like you’re in a bit of a content rut, try some of these ideas to generate content that will really work for you.

Close up, nobody is normal: Generation clash or ageism?


Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist. More recent versions of this comparison table would also include the so-called Generation Z, roughly defined as the one born in the late 1990s. The post Close up, nobody is normal: Generation clash or ageism?

A/B testing: how to optimize your conversions and generate more results


Is it better to use an image to illustrate the content, or would a video generate more engagement? Once a system is completely data-based, an A/B testing analysis offers nearly everything to generate more efficient data-based decisions.

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