Writing on the Web

How to Harness the Power of Social Media

Writing on the Web

Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ?

Trending Sources

How Do You Choose a Blog Platform?

Writing on the Web

If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? .

4 Ideas to Generate Blog Topics

Writing on the Web

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

In my next post, I’ll cover indirect methods of generating income from your business blog. Can you still make money blogging ? Or is it too late to get in to the game?

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

This is an easy way to generate content that is likely to interest readers. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Generate ideas for blog posts to help you simplify the process. Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish?

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. What goals have you identified for your blog and website for 2015?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Smartphones and email contact databases are a great place to start, but they don’t do much beyond generating a list and allowing for calls, texts or emails. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Writing on the Web

The truth is that there is actually a lot to be gleaned from the younger generation. They are, after all, the next generation of consumers and decision-makers. It seems that the younger the employee, the more frequently they use social media.

Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. How are you doing on your business blogging strategies for 2015 ?

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Ultimately, it’s the buzz you generate, and the audience you develop ( your platform created by the blog ), that attracts a publisher to you—not the writing itself (though of course that’s important too!). Blog writing isn’t the same as book writing. Here’s why.

I Just Googled Your Business Name: Do You Need to Improve Your SEO?

Writing on the Web

But even if you don’t have a store front (or your ideal client base is much broader geographically) local directories and trade directories can generate awareness, traffic and clicks, which search engines love. Oh no! If I Googled your business name, what would I find?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Content Marketing: Stories are Key

Writing on the Web

It illustrates that even small stories can generate emotions. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection.

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

Group discussions will generate some of the best ideas out there, ideas that wouldn’t be possible without the collaboration that LI Groups offers. Generate a following that grows as rapidly as LI itself.

Why You Should Be Happy Before You Blog

Writing on the Web

Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” Three Keys to Blogging When you Are Happy.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc.

Content Marketing with Visuals: Write Like an Egyptian

Writing on the Web

The younger generation doesn’t have patience to read through text and I’m not going to debate that. Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

How will this generate traffic? The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world.

Memory + Emotional Attention = Content Marketing

Writing on the Web

You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy.

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

Of course, allowing sponsored posts or writing them yourself will generate revenue for your blog. But if you choose the right sponsored posts, your business blog can generate some income while bringing new and interesting content to your readers, as well!

A Checklist for 2012 Content Marketing Plans

Writing on the Web

Which posts generated the most comments? 2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock.

Plan 47

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically?

7 Content Marketing Questions to Ask BEFORE You Write a Word

Writing on the Web

Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.”

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business.

Entering the World of Social Media: Better Late than Never

Writing on the Web

Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A A guest post by Frank Anderson.).

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it?

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds.

Client Testimonials: Readers Know When They’re Phony

Writing on the Web

This generates general comments, but in the absence of a specific testimonial, could also work. There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.

Paper 40

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

Now that you know a few tips for your business blog, you’re ready to start posting and generating lots of search engine love without worrying. Are You Hard to Find on the Web?" alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. Are You Hard to Find on the Web?"

SEO 21

If Your Blog Writing Still Stinks…

Writing on the Web

But negative stories generate worry and anxiety, as well as caution. Your blog writing can improve. I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action.

How to Write an Award Winning Expert Ebook

Writing on the Web

2015 Next Generation Indie Book Awards : a “finalist” award (like silver) for Accountability Leadership in the Business Book Category and The Personal Accountability Code in the Motivational Category. I get calls from executive coaches and consultants who want to publish an expert ebook.

Content Marketing Tips to Get More “Juice”

Writing on the Web

It can be a lead generator, delivered as a digital download or ebook. Here are some content marketing tips to save you time and energy while getting more visibility on the Web.

Emotional Marketing Makes Memories

Writing on the Web

But trust me, it illustrates that even small stories can generate emotions. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers.