WebMarketCentral

JULY 30, 2007

Next: Viral Promotion ** technorati tags: viral marketing, B2B lead generation, MarketingSherpa, online video, online games, Vodafone, microsites, MediaPost, DMNews, corporate blog, podcasts, social media, Awareness, BeeTooBee.com, wiki del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JULY 9, 2007

The website promotion marketing site: WebMarketCentral.com The only Minneapolis-based marketing & PR agency focused exclusively on B2B lead generation and go-to-market strategy for IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2006

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

NOVEMBER 19, 2007

However, there are still enough competitors in this space to provide buyers with some leverage; there is as of yet no player that dominates online B2B lead generation in the way that Google dominates search engine advertising. Supplier consolidation is rarely good for consumers (in this case, B2B media buyers).

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

MAY 18, 2007

BeeTooBee enables any company to go beyond offering white paper and podcast downloads to create "a thought leadership community" -- a hosted, private-labeled version of a social news platform that marketers can license to set up user-generated, vote-ranked, and aggregated thought leadership libraries under their brand.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

FEBRUARY 20, 2006

63% of authors said that publishing a book had a "strong influence" or "very strong influence" on their ability to generate new clients. IT consulting followed with 11% of the total. The three most effective methods of marketing were internet marketing, trade media coverage, and direct marketing to existing clients.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

JUNE 29, 2009

This becomes particularly significant when the rate of adoption is very rapid, making a technology ubiquitous in a generation or less." Getting back to Hotchkiss, this means that neuroplasticity has created greater generational effects since the invention of the steam engine than before that.

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

AUGUST 4, 2009

This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant." ( Scott Albro ). Tags: General Marketing.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. The "science" of marketing automation / demand generation is well-established and readily available.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

OCTOBER 22, 2009

For the complete story, read Three Challenges in Measuring B2B Social Media ROI on the B2B Online Marketing blog. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research del.icio.us

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

MARCH 3, 2009

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. tags: marketing automation software, Marketo Lead Management 3.0, tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Search is for lead generation, or more accurately, name generation. The confusion stems from where social media fits in the marketing mix.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

SEPTEMBER 16, 2008

That means, on average, you'd need 17,000 impressions to generate one lead—at an average cost of $1,258! So again: banner ads are branding, not revenue or lead generation. Conversion rates for B2B ads continue to average about 2.8%.

Banner Ads 20

Banner Ads CTR Banners Ads 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

OCTOBER 22, 2008

The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch."

Lead Scoring 20

Lead Scoring Lead Ranking Leads Lead 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. The remaining 70% are either long term prospects (who could be converted to mid-term prospects) or influencers (who could help immediately with lead generation). Measure the right things.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 2, 2009

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online."

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

AUGUST 4, 2008

Expo will bring together executives from the big brands and big industries in New York with the creative minds behind the next generation of the Internet, to learn, share, network and shape the future. Expo, Tim O'Reilly, TechWeb, next generation of the Internet, customer experience, collaboration del.icio.us

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. Pricing Doesn't matter.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

MARCH 4, 2009

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

APRIL 14, 2009

Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists. Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

DECEMBER 8, 2008

They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead."

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

AUGUST 10, 2007

It goes to how today's generation of PR practitioners are being trained—or maybe not trained—to communicate effectively with media, and by extension bloggers. 1) Multigenerational Workforce I think that there is a huge generational gap happening right now. Each generation has their own set of objectives, working styles and more.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. These publishers are providing end-to-end lead generation webinars to technology customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

MAY 12, 2008

However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us Contact Tom Pick: tomATwebmarketcentralDOTcom.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

SEPTEMBER 9, 2009

Here's the list of the sources that represent the Top 40+ B2B Marketing blogs: B2B Sales and Marketing Wondering Out Loud Junta 42 FYIndOut Anything Goes Marketing Beyond B2B Web Strategy Content Marketing Today B2B Marketing Zone Posts Marketing-Gimbal B2B Marketing Savvy B2B Conversations Now WebMarketCentral B2B Lead Generation Blog Modern B2B Marketing (..)

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

APRIL 11, 2008

Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant icerocket tags: Matt Richtel, New Yorks Times, Work fast, die young: The blogger lifestyle? Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

SEPTEMBER 6, 2007

They have to be, to write about it week after week, when there's generally very little direct income involved. I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

DECEMBER 28, 2009

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. What are the four stages of Twitter enlightenment? How important is Twitter for business?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

DECEMBER 3, 2009

Karl Blanks and Ben Jesson of Conversion Rate Experts about improving conversion rates, the most common mistakes search marketers make, messaging, audience targeting, testing, the role of public relations in the conversion process, generating referrals and more.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

MAY 20, 2009

The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

JANUARY 18, 2008

Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

DECEMBER 20, 2007

hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 IT buyers spend an average of 3.3 hours for published editorial content and 2.9 hours on vendor-produced content. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20