WebMarketCentral

The ROI of Website Redesigns per Forrester

WebMarketCentral

How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.

Trending Sources

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500).

New B2B Lead Generation Report from RainToday

WebMarketCentral

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Next: Viral Promotion ** technorati tags: viral marketing, B2B lead generation, MarketingSherpa, online video, online games, Vodafone, microsites, MediaPost, DMNews, corporate blog, podcasts, social media, Awareness, BeeTooBee.com, wiki del.icio.us

New on WMC: Guide to Web-Based B2B Lead Generation Programs

WebMarketCentral

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Survey: Lead Generation for Professional Services

WebMarketCentral

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. What are the four stages of Twitter enlightenment?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

Top Marketing Budget Priorities for 2010

WebMarketCentral

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online."

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

But measuring the return from social media investments is problematic for several reasons, and the notion of being able to do so with any accuracy remains controversial, as indicated in the large number of comments generated by Axel's post.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Generate word-of-word referrals? Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Use social media more effectively for research?

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

The incredible number of comments this post generated is a testament to the tag's importance in the SEO toolbag. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect?

SEO 1

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

Generate more comments? 10 ways to increase the number of blog comments by How to Make My Blog Marko Saric offers tips for making your blog more interactive and conversational by generating more comments, such as asking questions, thanking your commenters, and commenting on other blogs.

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Search is for lead generation, or more accurately, name generation.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant." ( Scott Albro ).

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Such ads can generate thousands of impressions in a short period of time, but rarely a click and never a conversion worth squat. Google's content network can be a valuable addition to any AdWords search marketing program.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Which social media sites are most helpful for SEO?

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Gord Hotchkiss, Neuroplasticity and Kids These Days

WebMarketCentral

This becomes particularly significant when the rate of adoption is very rapid, making a technology ubiquitous in a generation or less." Getting back to Hotchkiss, this means that neuroplasticity has created greater generational effects since the invention of the steam engine than before that.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade).

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

On the b2b side, most campaigns are aimed at generating leads rather than instant sales. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report.

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

In short, either a "QualTweeps" or "QuanTweeps" strategy can generate reasonable amounts of Twitter traffic.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide. Looking for some helpful tools to enhance your online reputation management?

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Want to generate business? Write a book.

WebMarketCentral

63% of authors said that publishing a book had a "strong influence" or "very strong influence" on their ability to generate new clients. If you've ever thought about writing a book and wondered if the effort would be worthwhile, a new study suggests the answer is a strong "yes."

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Used properly, content networks can add significantly to paid search lead generation. The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. How should you measure the impact of social media?