The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always takenâ€”nice to get validation). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.