The Effective Marketer

The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important?

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. According to David, there are 5 steps to a successful lead generation program: 1.

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Getting Started Guide for Marketing Automation

The Effective Marketer

So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Demand Generation: Marketo’s Secret Sauce , by Marketo. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketo

Content Marketing is the New PR

The Effective Marketer

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers).

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

A Content Framework for Sales Enablement

The Effective Marketer

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials.

How to Build a Content Development Plan for Your Site

The Effective Marketer

And as a consequence of that, you’ll have a site with content that effectively supports lead generation. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You?

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Lead generation Marketing Automation first touch last touch Lead Nurturing marketing attribution marketing metrics software adviceNote: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Inbound Marketing Analytics 101

The Effective Marketer

Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.

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How to Maintain Great Content Curation

The Effective Marketer

On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

When Inbound Marketing Goes Wrong

The Effective Marketer

The combination of the right programs based on their effectiveness for your particular situation is what will generate the best results. can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). As Marketo puts it: “The leads you’ve generated via inbound marketing are often still conducting research and evaluating their solution options.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

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What Do Buyers Want?

The Effective Marketer

The Marketing Manager is not looking to replace the email software, she wants a better way to generate qualified leads. You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? Does it focus on what your product does and describe features? Does it use technical terms and acronyms?

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

An unopened email doesn’t generate leads whether is plain text or nicely designed html.

Your Content Marketing Mandate: Just Do It!

The Effective Marketer

There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content.

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A Content Framework for Sales Enablement

The Effective Marketer

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials.

Demand Generation and Lead Management Explained

The Effective Marketer

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management. Demand Generation vs. Lead Management. According to Carlos, Demand Generation has two goals: Filling the funnel.

How to Include Webinars in Your Content Plan

The Effective Marketer

Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics.

Making the Most of Your Webinars

The Effective Marketer

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend.

WordPress Plugins for Marketers

The Effective Marketer

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12+ Tips for Trade Show Success

The Effective Marketer

The event can generate a good couple of blog posts at least! Make Your Trade Shows Count.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

Whether it’s a contest for a large prize, a coupon to a certain percentage of subscribers or something else altogether, contests are a great way to generate buzz and interest in your email campaign. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created.

The Fun Theory: How to Change Behavior

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. According to David, there are 5 steps to a successful lead generation program: 1.

Best Practices for Webinar Landing Pages

The Effective Marketer

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities.

Your Content Focus: Narrow vs Wide

The Effective Marketer

” Do you want to generate leads to the top of the funnel or do you need to close deals that are being worked on right now? Others don’t want to “abandon” leads they have already generated and argue for more nurturing campaigns with content that will guide those leads down to eventually close a sale. Content Marketing Lead generation Marketing Automation content marketing content plan Lead Nurturing segmentation

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.

Content Marketing is the New PR

The Effective Marketer

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.

How Success is Misunderstood

The Effective Marketer

Number of leads generated? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Amount of sales or deals closed?