Smashmouth Marketing

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation.

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

More Lead Generation Tips There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

Trending Sources

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you.

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

Not to mention SEO and Lead Generation. You want to talk about improvements? You know what needed improvement? The Boston Celtics, that's who.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Lead Generation Tips - Don't Be An Expert

Smashmouth Marketing

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now.".

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now.".

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now."

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Lead Generation Tip - Don't Use a Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother.

Lead Generation Tip - Don't Use A Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing.

Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

Our next generation WILL figure it out if we keep taking the lead. So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

Our next generation WILL figure it out if we keep taking the lead. So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods.

Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

B2B Lead Generation Can Take The Heat Of Summer

Smashmouth Marketing

It got me thinking that there must be some research to support a fact Green Leads is confident about: rather than slowing during the summer, lead generation activities actually heat up. The implication for those of us in the B2B lead generation business is crystal clear: DO NOT SLOW DOWN. I started penning this piece about summer last week when AG Salesworks published a great article touching on some of the tactical issues of lead gen in the summer.

Lead Generation Tips: Know Your Competition

Smashmouth Marketing

Brian Carroll of Intouch: B2B Lead Generation blog. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 Articles. Chris Snell of AG Salesworks: The CRAP Report blog.

Lead Generation Tip: Know Your Competition

Smashmouth Marketing

Brian Carroll of Intouch: B2B Lead Generation blog. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 Articles. Chris Snell of AG Salesworks: The CRAP Report blog.

B2B Lead Gen Numbers Do Improve With the Nintendo Wii

Smashmouth Marketing

Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Do you have dashboards that track your lead generation and pipeline activity?

Inbound Marketing Summit Speakers: Twitter List #IMS10

Smashmouth Marketing

Audrey McClelland, Mom Generations. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks.

The Demand Gen Capital of the World: Andover, MA

Smashmouth Marketing

Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- an industry was born.

3 Great B2B Demand Gen Articles from Last Week

Smashmouth Marketing

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Lead Gen Tips: Use Google to Search LinkedIn

Smashmouth Marketing

google: demand generation appointment setting company site:linkedin.com Trying to find a lead at a company that has a specific title, try something similar to this example where I'm trying to find someone at the director or VP level responsible for network security at company.

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. We all wake up on Mondays to a mountain of data, feeds, and emails.

B2B Appointment Setting Experts Getting LOST?

Smashmouth Marketing

If you go a day without setting meetings or generating leads, that's a day you'll never get back. If you're like me, last night you spent over four hours consumed with watching the finale to the television series LOST.

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Should you add "meeting two should be face-to-face" to your demand gen SLA with sales in order to increase the effectiveness of the leads you generate? Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

Inside CRM talks about Call Center Disaster Recovery Plans If your building were to lose power for a week, or the floods poured into the basement, could you keep generating pipeline?

Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

So is the strategy of going negative worth the traffic it generates? Witnessing the recent Scott Brown senatorial campaign in Massachussetts caused me to question the value of mudslinging -- I'm sure Coakley's staff is analyzing the same.

B2B Demand Gen Rocks In January

Smashmouth Marketing

Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. Just a quick note to everyone who might be spending the next few weeks planning for the new year.

Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

Today, in demand gen, we need to get paid on the leads generated and appointments set. Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily.

Lead Gen Strategies: Sales People Should Be Selling, NOT Prospecting

Smashmouth Marketing

But salespeople shouldn't be the ones generating the leads. This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling.

Pay For Performance Demand Generation, Appointment Setting & Leads: Got Green Leads?

Smashmouth Marketing

Produced this presentation for LinkedIn/Slideshare. Green Leads 101