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Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Demand generation is about more than just delivering sales-ready leads for products or services. A set of software tools used to achieve a specific goal is referred to as a technology stack, and an effective marketing technology stack is important for the success of demand generation efforts.

How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

For this reason it’s useful to create other key performance indicators, such as: The number of marketing-qualified accounts generated by your analysis.

Trending Sources

Google Analytics- Calculated Metrics for Lead Generation Websites

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Website Only Form Submits and Sales Contact Events: Combines website form leads and event leads for a truer lead generation conversion rate. The post Google Analytics- Calculated Metrics for Lead Generation Websites appeared first on NuSpark Marketing.

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

The automobile, oil, power generation, building and construction industries and more. Get your free e-book : ‘ The 38 “Let’s Do It” Content Marketing Templates for Lead Generation Workbook.’.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Case studies are bursting with promise for use in B2B lead generation and sales. 5 Tips for Writing Success Stories that Generate Leads and Sales. The post How B2B Marketers Sabotage the Power of Case Studies to Generate Demand appeared first on NuSpark Marketing.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

The ingredients that impact your lead and demand generation success and the time it takes to achieve it include: The quality, relevance and type of content you create. You will also start to generate leads, but don’t expect them to rush in. “ Marketing is impatient.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

Content Marketing Increases Lead Generation. 83% of B2B marketers say content marketing is important or very important for lead generation. (CMI). Generate an Editorial Calendar.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

You’ll get an idea on how these meta descriptions should be structured for lead generation. Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available. Once clicked, the opportunity for conversion and lead generation begins.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Happy New Year!

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

Keep in mind the goal of paid search: to generate a click that converts. By default, Google shows ads more often that will likely generate more clicks. But, you can change this to show ads that generate more conversions.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Let’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Let’s talk retargeting.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

If you’re following the principles of inbound marketing correctly, you are likely to generate a significant amount of data from the process. Empower your account-based marketing by generating insights from your data using predictive analytics and take your B2B organization to the next level.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation.

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Find out how our team at NuSpark can help you with your demand generation and content marketing needs. Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether?

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.

A Social Media Measurement Dashboard; One Approach

NuSpark

Regarding the value, if you’re a lead generation site, and you set up conversion goals, you have the option to enter a value of the conversion. Related Posts: NuSpark Measure Stop the Insanity; A View on Social Media ROI for Lead Generation Video Marketing.

Who Should Nurture B2B Leads with Social Media?

NuSpark

The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue.

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How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. If you’re maxed out on time and resources to perform an optimal demand generation; lead generation plan, it’s OK to get help and outsource (hint!).

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Effective Social Selling = Mindset over Tactics

NuSpark

Others swear by it as the holy grail of lead generation. They’re supposed to be generating leads that fill the sales pipeline, right? Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Demand Generation is persuasion. You do want your website to generate leads, don’t you?

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Demand Generation is persuasion. You do want your website to generate leads, don’t you?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics, Conversions, and Marketing Measurement.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. . A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.

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Why Marketing Automation Does Not Work

NuSpark

On average companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. Unbounce provides ample landing page templates that can be customized for lead generation.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Are you generating leads from your website? Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation. How’s your website doing? .

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals.

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Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Here’s a question to ponder: Why did you build a website for your business?

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

A sound content marketing plan is critical to the success of your lead generation efforts. Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. If sales people generate the leads themselves, those leads are now called SGL, or sales generated leads.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. If sales people generate the leads themselves, those leads are now called SGL, or sales generated leads.

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