grow - Practical Marketing Solutions

Trending Sources

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Like me, Generation X. The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. Other Generational Nuances.

Media 80

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? Does your content generate leads or relationships?

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

The post 10 simple tweaks to generate more sales through blogs appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right?

Sales 111

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

If your competitor turns to automated content generation and then you do the same thing, it simply escalates an unwinnable arms race, doesn’t it? Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Lead generation through inbound marketing. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

Essentially, it’s a content idea generator! I googled this phrase and it generated 255 million results. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Wearable tech turns each of us into mobile data-generating machines. Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. By Mark Schaefer.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

A new generation of infographics are visually stunning and find new ways to engage readers. By Mark Schaefer.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. They provide you with all of the tools you need to market to other businesses and generate more leads.

Batman, Pokemon, and an essential lesson from the heart of marketing

grow - Practical Marketing Solutions

Like me and Batman, Pikachu and company has its own generation of passionate fans. Because the desire for the product was “pre-loaded” into an entire generation. Let me tell you about me and Batman.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

A key point from the conference is that people from every generation still consume long-form content if the content is interesting and compelling. No industry has been under more attack from emerging technologies than the press.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

Embrace user generated content (“UGC”). By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department. It needs to be a way of life throughout your organization. Human Resources needs to market the company to prospective applicants.

How to become an influencer (even if you’re a little guy!)

grow - Practical Marketing Solutions

This is not something that happens overnight, but with the right moves, you can generate an authentic following. ” They pick topics for the sole purpose of generating money. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there!

The Net Generation and the future of social media marketing

grow - Practical Marketing Solutions

Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. The rising generation can sniff out a fake. Growing up wired means this generation is used to instant response.

Media 97

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

We use Bitly and Click To Tweet’s link generator to make this happen. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Many employees are second- or third-generation workers and are stuck in very old and unproductive work habits. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we?

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe.

Words 123

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist.

Why this is the most difficult (and fun!) time to be in marketing

grow - Practical Marketing Solutions

One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

Three drastic marketing changes ahead for 2017

grow - Practical Marketing Solutions

Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else?

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

Last year, for the first time in history, a computer-generated news story ran in the Los Angeles Times. By 2020, it is projected that 75 percent of the news will be computer-generated. It seems like in the past week I’ve been deluged with questions like this: I cover the news.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist.

List 87

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. Add a lead generation form that is relevant to the topic of the quiz.

The FTC and Influence Marketing: The crackdown begins

grow - Practical Marketing Solutions

Department store chain Lord & Taylor has just reached a settlement with the FTC after social posts and online articles generated for its native advertising and influencer campaigns were not clearly designated as sponsored content. million users and generating 328,000 brand engagements.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse.

Ads 113