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Understanding Generational Social Media Preferences

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I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Like me, Generation X. The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. Other Generational Nuances.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? Does your content generate leads or relationships?

Trending Sources

There is no glory in “old school” marketing

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Last year, Unilever CMO Keith Weed said in an interview that there is an entire generation of marketers faking it. By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile.

10 simple tweaks to generate more sales through blogs

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The post 10 simple tweaks to generate more sales through blogs appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right?

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Social media engagement is a lousy metric

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Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes, tweets, and mentions. By Mark Schaefer.

The greatest content marketing case study in history

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” The basic art was user-generated content. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

The new standards for strategy and social media success

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Generational changes in consumer behavior. This company pulls off the miraculous achievement of re-inventing itself for every generation while holding on to its core customers. By Mark Schaefer.

Content marketing strategy: Start with questions, end with insights

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Essentially, it’s a content idea generator! I googled this phrase and it generated 255 million results. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

What it’s like to be hugged by a brand. Literally.

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Lead generation through inbound marketing. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

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Five new content forms rocking the marketing airwaves

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A new generation of infographics are visually stunning and find new ways to engage readers. By Mark Schaefer.

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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Elon Musk is a once-in-a-generation entrepreneur. By Mark Schaefer. In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Like me and Batman, Pikachu and company has its own generation of passionate fans. Because the desire for the product was “pre-loaded” into an entire generation. Let me tell you about me and Batman.

20 Extraordinary Content Marketing Insights

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The number of internet users is growing, tools to create content are easier to use, and BuzzSumo is seeing significant growth in auto-generated content. By Mark Schaefer. This headline is a bit misleading.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How SMBs can get more leads through marketing automation

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In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. They provide you with all of the tools you need to market to other businesses and generate more leads.

5 Reasons most content marketing is FAR behind where it needs to be

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A key point from the conference is that people from every generation still consume long-form content if the content is interesting and compelling. No industry has been under more attack from emerging technologies than the press.

Use This Agenda For Your 2016 Content Marketing Plan

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Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan.

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The Net Generation and the future of social media marketing

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Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. The rising generation can sniff out a fake. Growing up wired means this generation is used to instant response.

How to become an influencer (even if you’re a little guy!)

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This is not something that happens overnight, but with the right moves, you can generate an authentic following. ” They pick topics for the sole purpose of generating money. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there!

Internet founder speaks out on AI fear, the singularity, and beautiful robots

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“We have mathematical models that show that even algorithms are unfair if results are based on human-generated data. By Mark Schaefer. It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas.

28 Super Easy Tips on How to Promote Your Content

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We use Bitly and Click To Tweet’s link generator to make this happen. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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Wearable tech turns each of us into mobile data-generating machines. Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. By Mark Schaefer.

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A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

Break the mold: Why content marketing needs to be like a chalupa

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On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions.

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How to write 3,000 words every day when you don’t feel like it

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe.

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Does every business need content marketing? A reality check.

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Many employees are second- or third-generation workers and are stuck in very old and unproductive work habits. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we?

33 Inspiring B2B digital marketing case studies

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The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.

Facebook content strategy is a time bomb for inbound marketing

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They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product.

Why this is the most difficult (and fun!) time to be in marketing

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One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads.

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A new process to quantify content marketing success

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Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else?

Four online business rules that don’t exist any more

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist.

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Personal brand or company brand? The new realities of life online

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Last year, for the first time in history, a computer-generated news story ran in the Los Angeles Times. By 2020, it is projected that 75 percent of the news will be computer-generated. It seems like in the past week I’ve been deluged with questions like this: I cover the news.

Case study: Social media engagement as a point of differentiation

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business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate?

4 Non-Marketing Skills You Need to Become a Better Marketer

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Embrace user generated content (“UGC”). By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department. It needs to be a way of life throughout your organization. Human Resources needs to market the company to prospective applicants.

Using content-related quizzes to generate leads

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With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. Add a lead generation form that is relevant to the topic of the quiz.

3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist.

5 Big tips to make LinkedIn ads work for you

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But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse.

Is there a place for social media in a boring business?

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Lead generation — Even setting up a simple Twitter search can help you find customers looking for your products and services … even if you’re boring. An entire generation is finding businesses and services through Facebook search.