Earnest about B2B

Trending Sources

This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week….

This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

Earnest about B2B

comes courtesy of a recent Nielson survey that showed Generation X is even more addicted to social media than millennials.

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

We haven’t got resource to generate content all day long.”. It takes the pressure off needing to generate new unique content all the time and allows you to appear knowledgeable about key issues. How can we keep the content monster fed and happy?

The new Superpowers: CCS Predicts

Earnest about B2B

While IoT is generating huge amounts of data, the value is all in what you do with it – which is where machine learning, AI and analytics are key. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

All this means is that I’m going to have to generate a new password every time I want to log in and then probably, further down the line, change supplier. If you’re going to offer users self-service information, you need to get with the programme.

Lessons from the Mad Men

Earnest about B2B

Your whole generation, you drink for the wrong reasons. My generation, we drink because it''s good, because it feels better than unbuttoning your collar, because we deserve it. What marketers today can learn from 1960’s Ad Land. You don''t know how to drink.

Skype 31

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

And in the event of the power going out (thanks for the suggestion Dave Malloy) and the large screens are affected, the shop is fitted with Pavegen electricity generating floor tiles – meaning that backup power is constantly being produced.

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Tea making is a noble practice passed down from generation to generation. Likewise, successful marketing teams will have a sound working knowledge of sales enablement, marketing automation, and lead generation and management. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right?

Aging 27

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market? Hot tips from Earnest!

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

With viewership growth at 50% year on year, new product offerings, having generated an estimated $5.6bn in ad revenue in 2013 alone, YouTube is a serious contender to traditional media advertising options, particularly when targeting young adults.

Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

Does e-mailing cold data really cut the mustard?

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

With your goals, try and adopt a ‘Why Process’ where for example you take what it is you want to achieve i.e. To generate sales … and ask yourself why? A great tool to assist with content generation is https://ifttt.com/feedly.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

22 reasons you know you work in B2B marketing

Earnest about B2B

When you count a highly successful campaign as generating 16 leads (okay, it did bring in £32m). When your client's buying cycle is so long that their CMO will have moved jobs three times before any of the leads you’ve generated for them convert into sales. We put heads together at Earnest and decided to settle this once and for all. If for any reason you weren't sure, here are the tell-tale signs. You know you work in B2B marketing.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’.

The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

But chances are, the sticker album will continue to be the perfect accompaniment to the World Cup for generations to come. A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks.

This is the week that was in B2B: from broken funnels to abject failure

Earnest about B2B

Given less than 1% of leads ever generate revenue for B2B companies, he argues the B2B funnel is well and truly broken. As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

This is the week that was: it's beginning to look a lot like Christmas

Earnest about B2B

Business name and logo generator of the week. You can all go home now and get on with finally finishing that box set of ''The Wire'', thanks to the massively useful Hipster Business Name Generator. A quick look back at the week''s highs, lows and Paddington Bear related stories.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

> Brace yourself for the era of ‘See what I saw’ as 360 degree user generated video becomes common place across social media. > > The big opportunity will be in 5G – offering high bandwidth and low latency – powering the next generation of Internet of Things. >

Parlez-vous B2B? The dangers of using jargon in your marketing

Earnest about B2B

In between making us all feel quite ancient, we asked her for some thoughts on a live brief we had on for a global lead generation programme.

The marketing graveyard has shut up shop

Earnest about B2B

Not only is email saturated today, the new generation entering our workplaces don’t use it. A blog post on the death of email caused quite a stir recently. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. There was even evidence to back it up. The author explained that “of the 300 odd slices of spam, about 60% had personalised the email with my name.

SMS 21

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

The Earnest Christmas kidnapping

Earnest about B2B

If you’re going to use anonymous phone calls to generate buzz ahead of your event, make sure they can’t be misinterpreted as death threats. We give you the inside scoop on the Earnest Christmas party. I’m worried my desk looks like it belongs to a drug dealer.

Vital statistics for every B2B marketer

Earnest about B2B

Sales generate 53% of their own leads and marketing contributes just 24%. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

So it’s no surprise inboundsales.net learned a few lessons from him when it comes to B2B lead generation. The best of the best in B2B marketing.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

Peak performance and happy endings in B2B marketing

Earnest about B2B

Decode proposes that peaks can be generated by surprising the customer with something unexpected and pleasurable that generates a positive peak. The smart chaps at Decode last week issued their quarterly science update entitled ‘The peak-end effect’. We, as marketers, know that leaving customers with a positive impression across everything we do is pretty important, right? But how exactly do customers evaluate what a positive impression is?

5 things we learnt from Davos that we thought you needed to know

Earnest about B2B

Being able to understand and act on these changes is the key to generating profitable revenue growth. Last week, presidents, prime ministers, business leaders and their entourages gathered in a Swiss ski resort to set the world to rights. Well kind of. The World Economic Forum Annual Meeting, also known as Davos, is now in its 40 something year.

This is the night that was: Earnest wins 6 B2B Marketing Awards

Earnest about B2B

What we didn’t anticipate was walking home with 6 awards: Best Integrated Campaign, Best Use of DM and Best Lead Generation Campaign for our Thunderhead I AM campaign. It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year.

This is the night that was: Earnest wins 6 B2B Marketing Awards

Earnest about B2B

What we didn’t anticipate was walking home with 6 awards: Best Integrated Campaign, Best Use of DM and Best Lead Generation Campaign for our Thunderhead I AM campaign. It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

Predictions from the front-line of B2B marketing 2016

Earnest about B2B

While we’ve all been busy implementing things like CRM, web and social analytics and marketing automation platforms, at the moment they’re all generating a lot of data without much insight. What lies ahead in 2016? Life moves pretty fast.

The B2B CMO checklist for 2014

Earnest about B2B

Marketing automation was designed for nurturing and generating leads, and delivering the right messages to the right people at the right time. What should be at the top of every B2B CMOs agenda this year?

Why inbound for B2B Marketing?

Earnest about B2B

Companies that excel at lead nurture generate 50% more sales ready leads at 33% lower cost and nurtured leads make 47% larger purchases than non-nurtured leads. In 2013 inbound marketing has been the talk of the town. But why? Here are just a few reasons.

B2B Content Marketing: Reaching the people that matter

Earnest about B2B

When it comes to content generation, explore the use of Curation platforms but don’t forget to unlock the ‘Content Dungeon’ in the depths of your organisation (a blog post on that coming soon).