Customer Experience Matrix

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

2) The preceding generation of campaign managers, called MCIF systems, used proprietary columnar databases to wring adequate performance from the PC hardware available at the time.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.

Trending Sources

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

The grids are automatically generated from the interaction list developed in diagosticcx or imported via spreadsheet. Customer journey mapping is now the buzziest of buzz words.

#FlipMyFunnel Launches Account Based Marketing University

Customer Experience Matrix

Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

demand generation survey marketing automation preparation marketing automation success factors venturebeat survey The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ).

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Looking beyond technology, the vendor provides access to a 15 million name email database, a telephone lead generation team, and other services that can supplement or even replace an in-house marketing department.

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

marketing automation effectiveness software satisfaction g2crowd demand generation Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

But beyond the standard DMP function of generating advertising audiences, Krux gives Salesforce a solid customer data foundation to support all kinds of marketing management. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

I usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments.

Why Designing Your Marketing Technology Stack is a Waste of Time

Customer Experience Matrix

That 30 year span means a generation of managers spent their entire career dealing with the shift. My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

That’s better than some commercial systems, but doesn’t include advanced lead scoring features like limiting the number of points that generated by repeating an action or reducing points for past behaviors over time.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

So any machine-based approach to customer management has to generate personas, life stages, and content to be complete.* Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

b2b marketing lead generation marketing analytics marketing technology revenue attributionMarketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

A serious demand generation program might move contacts through half dozen stages with several levels within each stage and several messages within each level. email marketing nurture programs marketing tips b2b marketing test design leftbrain dga content marketing demand generation

Future of Marketing Content: Reflections on the Content2Conversion Conference

Customer Experience Matrix

But I also chatted with people from Adaptive Campaigns (which did not exhibit), whose system uses rules to generate highly customized programmatic display ads. As you know from the Machine Intelligence in Marketing Landscape in my last post, I’ve also identified a several other systems that use automated methods to generate and select content. To some extent, this argues against the notion of machine-generated content, which will probably never be better than mediocre and formulaic.

Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

Sales could then push marketing back to its traditional narrow role of generating promotional materials and doing research. Integration of advertising with marketing technology potentially gives sales people another route for generating their own prospects.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?

Customer Experience Matrix

b2b marketing automation buying marketing automation systems demand generation systems marketing automation evaluation criteria marketing automation failures marketing automation system selection

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

It has recently released the beta version of a predictive platform that automatically generates probability scores, rankings, and estimated values for nine actions such as making a purchase within the next 24 hours, opting out of future contacts within the next week, and expected revenue within the next thirty days.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

b2b marketing automation demand generation software marketing technology Raab VEST report I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

Lead Liaison content creation Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

demand generation systems salesforce.com marketo eloqua marketing automation industry oracleOracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million.

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The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

abm account based marketing b2b marketing lead generation target account marketingWith interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term.

New Frontiers in Data Driven Marketing

Customer Experience Matrix

There are plenty of other NLP applications, such as sentiment analysis, speech processing, data gathering, and even some slick “copy generation” methods (for example, Persado and Captora , which I described briefly last June ).

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

marketing software trends b2b marketing automation industry growth rate b2b demand generation systemsLet me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one.

Top Five Metrics for Revenue Generation Marketers

Customer Experience Matrix

I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers , sponsored by LeadMD , and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

b2b marketing automation demand generation systems lead generation systems marketing automation industry size marketing automation vendor rankings marketing software raab report VEST report

New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

For the social media marketing paper, we defined eight goals: attract attention, build brand reputation, generate qualified traffic, generate qualified leads, nurture relationships with leads, retain and grow existing customers, provide customer support, and gather market intelligence.

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MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco

Customer Experience Matrix

These products differ from the earlier generation of journey managers in being tied to live customer data and execution systems, rather than simply drawing a map. MarTech Madness hit this week in San Francisco as 1,200 delighted marketing technologists escaped from their cubicles to cavort under the genial gaze of @chiefmartec Scott Brinker at the latest MarTech Conference.

Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

marketing software demand generation systems marketing automation benefits marketing automation user satisfaction marketing automation adoption marketing automation systems marketing cloud As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment.

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Tealium highlighted the topic on Tuesday with $30.7

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation.

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Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend

Customer Experience Matrix

You can also see this as making marketers more productive in the sense of letting them generate more individualized customer treatments per work hour. It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Some sort of self-generating wiki might work. That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August.

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