Biznology

Why most B2B social media programs fail to generate real leads

Biznology

Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. Take a look at any truly successful LinkedIn demand generation program. Forward to lead generation.

Time to abandon spray-and-pray lead generation

Biznology

B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The report revealed a lead generation waste count of roughly 50 percent.

Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing

Biznology

a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. B2B Marketing Internet Marketing Offline Marketing Slider Demand generation lead generation lead qualification lead scoring qualification criteria

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

11 inspiring case studies of digital transformation

Biznology

FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Close up, nobody is normal: Generation clash or ageism?

Biznology

Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist.

10 Marketing trends to watch for 2017

Biznology

It is the best form of user-generated content. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.

How to select the right lead generation media mix

Biznology

Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? B2B Marketing B2B Brand Value lead generation ROI sales marketing

All your best content may now be considered fake news

Biznology

In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide feared and respected news sites in their own right. It’s time for you to really invest in your own personal or professional social platforms.

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How Many Leads Do You Need to Generate? Use This Simple Calculator

Biznology

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. Percentage of quota self-generated.

Getting to ABM: notes from the field

Biznology

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. Your agency, Current Asia, seems to be in the forefront of B2B demand generation in Asia.

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How storytelling can shape the corporate brand and culture

Biznology

This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

6 types of content your readers hate

Biznology

While they generate clicks on their content, they also have turned off potential readers. Readers won’t trust future content that you generate, and you might lose a few brand engagement points in the bargain.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

I think the potential for Slack to overtake this space is huge, especially if the target age range is millennials and Generation Z. In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups.

Social media employee advocacy is the heartbeat of your company

Biznology

Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?

Integrating Awareness and Demand Generation Marketing

Biznology

The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The Unity of Awareness and Demand Generation. Photo credit: Wikipedia.

Switch the user interface to accelerate growth and leadership

Biznology

For tomorrow’s next-generation companies, displaying ads on your screens is only the first goal. Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Convert articles and blog posts to video

Biznology

Video can bring it alive and generate new returns on the considerable intellectual capital invested in the blog. . Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development.

Interactive video for sales just got a big boost from Apple

Biznology

What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy.

Generating ideas for your content marketing

Biznology

The post Generating ideas for your content marketing appeared first on Biznology. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. My fourth was for B2B marketing professionals, covering marketing automation and demand generation.

The top 10 tricks for sales lead generation

Biznology

This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.

Tools that help generate blogging ideas

Biznology

Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Recent studies show that account-based marketing approaches generate a higher ROI. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

10 most inspiring digital marketing stories of 2016

Biznology

For the 2016 awards ceremony, the company sought “to create a modern and savvy campaign” aimed at millennials by using Snapchat “to generate buzz internally and increase external visibility around the firm’s involvement with the Academy Awards,” according to the company.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Every once in a while magic happens.

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From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

Generating leads, however, is only part of the equation. You know your business needs leads, and plenty of them, to drive sales. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales?

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Events are also at the top of the heap based on lead generation effectiveness. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade shows