Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
JANUARY 4, 2017
I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The report revealed a lead generation waste count of roughly 50 percent.
Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Every once in a while magic happens.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).
Time to abandon spray-and-pray lead generation
FEBRUARY 8, 2016
B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees.
Lead Generation Checklist
You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
The 10 most fascinating people in B2B marketing in 2016
FEBRUARY 2, 2017
When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation.
All your best content may now be considered fake news
DECEMBER 13, 2016
In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide feared and respected news sites in their own right. It’s time for you to really invest in your own personal or professional social platforms.
How storytelling can shape the corporate brand and culture
DECEMBER 19, 2016
This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. Your agency, Current Asia, seems to be in the forefront of B2B demand generation in Asia.
Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
SEPTEMBER 26, 2013
a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. B2B Marketing Internet Marketing Offline Marketing Slider Demand generation lead generation lead qualification lead scoring qualification criteria
Interactive video for sales just got a big boost from Apple
OCTOBER 28, 2016
What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy.
How to select the right lead generation media mix
MARCH 4, 2016
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? B2B Marketing B2B Brand Value lead generation ROI sales marketing
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. My fourth was for B2B marketing professionals, covering marketing automation and demand generation.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
Recent studies show that account-based marketing approaches generate a higher ROI. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn.
How Many Leads Do You Need to Generate? Use This Simple Calculator
APRIL 3, 2014
One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. Percentage of quota self-generated.
Generating ideas for your content marketing
FEBRUARY 17, 2016
The post Generating ideas for your content marketing appeared first on Biznology. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
Increasing customer engagement with videos just got easier
OCTOBER 3, 2016
It generates data that tells you what buyers are most interested in. It generates data on the effectiveness of the video. Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.
Tools that help generate blogging ideas
OCTOBER 7, 2015
Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic.
Integrating Awareness and Demand Generation Marketing
APRIL 4, 2013
The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The Unity of Awareness and Demand Generation. Photo credit: Wikipedia.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
For the 2016 awards ceremony, the company sought “to create a modern and savvy campaign” aimed at millennials by using Snapchat “to generate buzz internally and increase external visibility around the firm’s involvement with the Academy Awards,” according to the company.
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
DECEMBER 6, 2016
technologies, including content syndication, online collaboration, blogging, and consumer generated media. Episode 64 of the #FIR podcast is up.
What’s the killer app in B2B marketing? Face-to-face events
JULY 28, 2016
Events are also at the top of the heap based on lead generation effectiveness. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade shows
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
technologies, including content syndication, online collaboration, blogging, and consumer generated media.
I’m an influencer, pay me more!
JULY 26, 2016
technologies , including content syndication, online collaboration, blogging, and consumer generated media. Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR.
How long should your online business video production be?
JANUARY 20, 2016
A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.
The top 10 tricks for sales lead generation
APRIL 9, 2014
This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.
For prospecting success, leave your data order till later
MARCH 1, 2017
Marketers looking to acquire new customers, or generate sales leads, typically rely on outside data providers for lists and contact data to give them access to new markets. For example: Generate 45 qualified leads, at $350 per lead, in the quarter.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
Watch this on-demand webinar to see what other lead generation and engagement mistakes social media experts and sales and marketing leaders are making on LinkedIn. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn.
How Putin’s brand inspires Trump
SEPTEMBER 16, 2016
In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.
Five B2B marketing beliefs and trends debunked
JUNE 26, 2015
It’s not that inbound marketing is not important; it’s just that if you have a highly targetable and valuable market, you can’t rely only on inbound marketing to enough generate leads. First a disclaimer – I’m an “old” salesperson!
Marketing to Millennial business buyers
DECEMBER 3, 2015
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process.
Don’t screw up your social media listening
JANUARY 30, 2017
Many times I see a report claiming that a Tweet “reached” 10,000 accounts and generated 25,000 impressions. Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice.