Why most B2B social media programs fail to generate real leads


Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. Take a look at any truly successful LinkedIn demand generation program. Forward to lead generation.

Read this article before you start a social media program


Instead, social media is used ahead of the sale to generate interest, promote expertise, and build a sense of trust. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Trending Sources

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time


The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The report revealed a lead generation waste count of roughly 50 percent.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

10 Marketing trends to watch for 2017


It is the best form of user-generated content. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

The 10 most fascinating people in B2B marketing in 2016


When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation.

Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing


a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. B2B Marketing Internet Marketing Offline Marketing Slider Demand generation lead generation lead qualification lead scoring qualification criteria

All your best content may now be considered fake news


In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide feared and respected news sites in their own right. It’s time for you to really invest in your own personal or professional social platforms.

Best 98

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How storytelling can shape the corporate brand and culture


This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing.

How to simultaneously attract new prospects and retain loyal customers


One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

The state of B2B marketing in Asia—moving toward digital


A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. Your agency, Current Asia, seems to be in the forefront of B2B demand generation in Asia.

RFP 100

How to select the right lead generation media mix


Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? B2B Marketing B2B Brand Value lead generation ROI sales marketing

6 types of content your readers hate


While they generate clicks on their content, they also have turned off potential readers. Readers won’t trust future content that you generate, and you might lose a few brand engagement points in the bargain.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Every once in a while magic happens.

How Many Leads Do You Need to Generate? Use This Simple Calculator


One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. Percentage of quota self-generated.

Interactive video for sales just got a big boost from Apple


What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy.

Why account-based marketing is a game changer for Japan


I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. My fourth was for B2B marketing professionals, covering marketing automation and demand generation.

10 most inspiring digital marketing stories of 2016


For the 2016 awards ceremony, the company sought “to create a modern and savvy campaign” aimed at millennials by using Snapchat “to generate buzz internally and increase external visibility around the firm’s involvement with the Academy Awards,” according to the company.

Generating ideas for your content marketing


The post Generating ideas for your content marketing appeared first on Biznology. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge.

Integrating Awareness and Demand Generation Marketing


The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The Unity of Awareness and Demand Generation. Photo credit: Wikipedia.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


Recent studies show that account-based marketing approaches generate a higher ROI. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn.

Tools that help generate blogging ideas


Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic.

Tools 54

The case for customer reactivation


times cheaper to sell to a pre-existing inquirer than to generate a new lead ( Aberdeen Group research). As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

Case 58

The top 10 tricks for sales lead generation


This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.

Sales 74

What’s the killer app in B2B marketing? Face-to-face events


Events are also at the top of the heap based on lead generation effectiveness. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade shows

How to use Instagram marketing to get new leads for your business


Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. A photo-sharing site may not be the first thought that comes to mind when lead generation is mentioned.

Increasing customer engagement with videos just got easier


It generates data that tells you what buyers are most interested in. It generates data on the effectiveness of the video. Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.

Video 75

Add For Immediate Release to your podcast queue


technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Simple content optimization – SEO for when SEO doesn’t make sense


So while you may have a great time writing about your alma mater’s big win in the NCAA tournament, that content is not going to help generate traffic and it’s not going to help engage the audience you do manage to attract. (Of

SEO 57

How long should your online business video production be?


A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

Video 91

I’m an influencer, pay me more!


technologies , including content syndication, online collaboration, blogging, and consumer generated media. Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz


technologies, including content syndication, online collaboration, blogging, and consumer generated media. Episode 64 of the #FIR podcast is up.

Marketing to Millennial business buyers


The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process.

Organic vs paid social media: 12 myths vs realities


A small investment in time or money generates a large amount of learning very quickly in social media.

CPM 58

Five B2B marketing beliefs and trends debunked


It’s not that inbound marketing is not important; it’s just that if you have a highly targetable and valuable market, you can’t rely only on inbound marketing to enough generate leads. First a disclaimer – I’m an “old” salesperson!

B2B 98

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development.

Facebook ads vs Google adwords: 7 key criteria to decide


Is it create awareness, drive conversions, generate likes? Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ).