B2B Memes

Trending Sources

Three Tips for Simple but Effective Infographics

B2B Memes

You may already have a program to generate flow charts, like Microsoft’s Visio or the Omni Group’s OmniGraffle , but if not, there are a multitude of online options. Another, which I used to generate the flowchart here, is Gliffy. Angela Alcorn's Advice on Infographics.

Three Stock Photography Pitfalls to Avoid

B2B Memes

That might be ever-so-slightly extreme, but it illustrates the strong feelings that stock photography can inadvertently generate. I’ve written recently about the need to use meaningful visuals to accompany your text.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. Editorial that generates attention, therefore, generates profits. Content marketers—in many cases, former advertisers—understand what traditional publishers have too often forgotten: editorial generates currency.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Though Harbert might not go this far, I’d put it this way: Computer-generated journalism is not terrifying, it’s liberating. They are not going away.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Three Common Failures in Online News: Are You At Fault?

B2B Memes

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space.

Are You Highly Digital? Try This Test

B2B Memes

The authors’ four criteria for highly digital companies are pretty straightforward: The company generates a high percentage of revenues digitally. You generate your work on your own, with little need for assistance, using a variety of digital tools.

Test 21

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it. Journalism New-Media Models Social Media collaboration control conversation journalism professionalism user-generated contentIn yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related.

Media 18

No Monopoly on Lousy Content

B2B Memes

There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content.

Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future

B2B Memes

” What Ebert’s column really reflects, other than an easy way to write a blog post, is what every elder generation feels: that their young are a disappointment, not up to the great things they did. MUD day 3: I recently joined the LinkedIn for Journalists group, which turns out to be more useful and interesting than I had expected. A post from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! Our journalists of the future.”

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Rory Brown.

Should We Worry About Gobbledygook?

B2B Memes

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading.

5 Keys to Effective B2B Content

B2B Memes

You can’t generate that with a straw man. Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Managing Your Career in the Social Media Era: Sources

B2B Memes

To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).

We’ve Got Algorithms. Who Needs Editors?

B2B Memes

The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? ” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Like me, Generation X. The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. Other Generational Nuances.

Media 80

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. The infographic below covers some of the most popular forms of B2B demand generation content, and some of the advantages and disadvantages of each.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But any way you cut it, it’s still all about lead generation. There’s no shortage of lead generation tactics. So if you’d really like to make 2017 the year your website becomes a lead generation machine, take a look at the suggestions below. If you’re doing lead generation, you’re using forms. The good news is that if you create even a couple of landing pages, you’re going to see a significant jump in how many leads you generate.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. The post Is B2B Lead Generation Really This Difficult?

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads.

5 Key Website Tools to Improve Your Lead Generation

Tomorrow People

Lead GenerationHow to get those quality leads and prospects flowing in.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of programs and things you can do to improve the results from your programs. Part 1: Lead Generation Alternatives to a Content Syndication Network.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. Create a separate demand generation blog. Let the PR team run the corporate blog, and create a separate blog, with a more industry trends/thought leadership editorial bent, that’s optimized for lead generation.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing.

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process. Before you can use marketing to generate revenue, you’ll need to bring about a similar shift in culture.

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketing Insider

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. The post B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers appeared first on Marketing Insider Group.

Why Your Business Needs Outbound Lead Generation

B2B Marketing Insider

The post Why Your Business Needs Outbound Lead Generation appeared first on PureB2B. The post Why Your Business Needs Outbound Lead Generation appeared first on Marketing Insider Group. Demand GenerationBrands are becoming increasingly dependent on the internet.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels.