Kaon

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Kaon

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

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Generating the Spark for Memorable Virtual Experiences

Kaon

I like to refer to this sustained engagement goal as “generating the spark” — creating an experience for a user that will ignite a lasting memory. Creating the application environment is just the beginning of “Generating the Spark” for a buyer. Let that sink in… eight seconds. Eastern Time.

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Marketing Moves to Center Stage

Kaon

In previous generations, marketers have been thought of as “lead generators” for the sales department. Traditional marketing deliverables were limited to lead generation and branding/awareness metrics. Filed under: CEO Corner Tagged: CEOs , CMOs , CMSWire , Lead generation , marketing , strategy. based Kaon Interactive.

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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

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New rules of customer engagement for Millennials

Kaon

By these numbers alone, it is imperative that companies realize that this generation has become the catalyst for the accelerated growth of technology in the world. Millennials are the first generation to grow up immersed in an interactive, digital world. somewhere between the 1980s and 2000s. Mobile is the Movement. Brief is Beautiful.

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

Online, for instance, interactive content can generate four-to-five times as many page views as static content. It’s also said that interactive experiences are more than 33% more effective at “educating buyers,” which can be the difference between generating a conversion or failing to do so.

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Hubspot Inbound Conference 6 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , Boston , CMO , Hubspot , Inbound , Inside sales , Lead generation , marketing , Revenue , sales. What behavior does sales want to see from prospects before they call on them. Overall, organize operational.

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