Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. We have invited Howard J. Blog Direct Connections Twitter HJSewell.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

MAY 6, 2010

Today the bloom has come off the rose with regard to requiring user registration for content as a means to generate sales leads. When it was first announced via Twitter in March, the paper quickly went viral, generating hundreds of retweets on Twitter. Generating More Leads with Video White Papers. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 29, 2012

Demand Generation Tool : Brainshark can be used in Marketing as a tool to power demand generation programs and increase the quality and quantity of leads. Business Communication Tool : Brainshark is a powerful business communication solution for any enterprise. Industry Examples.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

FEBRUARY 18, 2010

There are also a lot of ways to spend time and resources without generating results. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Brian Carroll's blog B2B Lead Generation Blog.

Demand Generation Agencies 100

Demand Generation Agencies Emarketing Paid Search Agency Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. The more personalized or account specific the marketing messages and programs are, the more likely that generated leads will be from potential (or "qualified") buyers. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MARCH 18, 2010

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. With over 100 inbound links generated, exposure will continue indefinitely.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Lead Generation for the Complex Sale — Brian Carroll. What actions should marketers take in 2010?". Galen De Young. Blog B2B Marketing Twitter GalenDY. "

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Lead generating content: (Gated, email required). Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

SEPTEMBER 16, 2009

Many providers will argue that registration is an essential component of whitepaper distribution since that is what generates leads. Since lead generation is the essence of the whitepaper industry, collecting personal information has always been a given. The Need for Registration. Otherwise, would the effort be worth it? Yes, it would.

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Any business that sells to other businesses is a prime target, and thousands of businesses are using white papers today to educate customers and generate leads.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

AUGUST 27, 2010

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 5, 2010

But even today, leads that come from word of mouth, referrals, and other inbound sources convert to pipeline and revenue at a much higher rate than leads from traditional demand generation sources. Jon Miller 's Marketing Action for 2010. Those investments will turn into leads, but they will be very early stage leads.

Allocation 100

Allocation Branding Brand Identity B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). B2B Lead Generation Blog. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 19, 2009

Without them, the vast array of information generated by channels you are active on will be too overwhelming to make sense of. To generate leads, you need to generate awareness. Setting Up Key Performance Indicators. Key performance indicators, more commonly known as KPIs, are essential to any social media strategies.

Social Media 100

Social Media Media RSS Statistics 100

Ambal's Amusings

MAY 17, 2010

" Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. Lead Generation for the Complex Sale by Brian Carroll. We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Ardath Albee. Over to you.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

SEPTEMBER 22, 2009

His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran. The case study will be deferred. It will be delayed.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 16, 2009

In this post, Heather takes us through an excellent analysis of how Barbie captivated young kids generation after generation. Heather Rubesch is covering and writing about Integrated Marketing Summit. "Barbie Girl is the result of experiential marketing program Mattel has orchestrated.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. ClickInsights: How can B2B marketers use content effectively for demand generation? Get Content. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

FEBRUARY 16, 2010

Andrew’s passion for developing high-quality content and focus on measuring quality of content generated helps shape Tippingpoint Labs strategies and those of its clients. " Andrew Davis is Chief Strategy Officer and Co-Founder at Tippingpoint Labs. Andrew Davis. Blog Tippingpoint Labs Twitter TPLDrew.

Marketo 100

Marketo Communities High Quality Lead Tagging 100

Ambal's Amusings

AUGUST 11, 2010

Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. " Worry less about being heard and more about helping buyers talk. " Tom Scearce's Marketing Prediction for 2010.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

DECEMBER 31, 2010

Which content should be gated to generate leads? ” Does viral really work for B2B marketing? The Content Marketing Question: To Gate or Not To Gate? How should marketers leverage content? Which content should be free?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

FEBRUARY 4, 2010

Social Media will generate significant white paper changes in the future. Blog WhitePaperPundit Twitter Jonathan_Kantor. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” ” Jonathan Kantor's Marketing Prediction for 2010.

Paper 100

Paper Marketo Social Media Tagging 100

Ambal's Amusings

SEPTEMBER 10, 2009

Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

OCTOBER 14, 2009

So you already get that great content has the power to communicate expertise, raise your profile and generate leads. You know that it should be useful, credible, easily digestible and, if possible, entertaining. And you think you've got a hot idea for your next blog post, whitepaper or ebook.

Content 100

Content Copywriting Vendors Tagging 100

Ambal's Amusings

SEPTEMBER 23, 2009

"When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family.

Content Marketing 100

Content Marketing Thought Leadership Content PR 100

Ambal's Amusings

NOVEMBER 12, 2009

Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

AUGUST 5, 2010

Generating More Leads with Video White Papers. Improving cost controls, revenue generation, and customer service. Jonathan Kantor Recommends. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 22, 2009

But I'm also very happy about the results for Develop Mentor and Fantasy World which both generate significant and valuable traffic for those B2B and B2C sites. And with Southern California Tech Central which generates great traffic for that association and the associated bloggers. Whoops and of course, the B2B Marketing Zone.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 8, 2009

Today, the need to generate ROI has accelerated the white paper’s evolution to a sales format similar to other traditional sales/marketing deliverables. will provide ways to generate clear market differentiation, more profitable white paper projects, and higher gross margins. My goal with Crafting White Paper 2.0

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 5, 2009

The white paper leverages several ‘attention-generating’ elements such as: Colorful photographs, illustrations, and captions to build reader affinity. The reason I like this white paper is the way in which it uses a variety of visual elements to deliver critical business messages. ”, a “White Paper 2.0”

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

MARCH 11, 2010

Generating More Leads with Video White Papers. This would enhance existing text content by allowing the reader to switch between a short video or its associated text information in each white paper section. As a result, business readers could select either the information format that best support to their unique learning style.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

OCTOBER 6, 2009

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll (TUE Giveaway). Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael A. Stelzner (FRI Giveaway). Upbeat: Cultivating the Right Attitude to Thrive in Tough Times by Rajesh Setty.

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

SEPTEMBER 22, 2009

Michael Stelzner: Copywriting Success Summit 2009 is the largest online event dedicated to helping writers generate better-quality leads, win higher-caliber clients and earn more. What prompted you to embark on putting together Copywriting Success Summit and make it an online event?

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Ambal's Amusings

OCTOBER 29, 2009

Whether opt in, other response activity or online dialogue, B2B marketers must motivate their prospects to respond in increasingly interactive ways or they aren’t generating the amount of interest necessary to progressively move them toward viable sales conversations. Ardath Albee: Goal Achievement – aka Levels of Engagement.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100