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  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation] Surveys Show ‘Social Business’ Concept Gaining Traction
    Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands. A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • EMEDIA  |  FRIDAY, JULY 7, 2017
    [Generation] How Account-Based Marketing Metrics Are Like B2C Metrics
    We’d still need to generate new individual leads, yes, but converting them to customers wouldn’t be enough. When did four P’s become eight? B2B marketers have a lot on their plate. Marketing automation used to be the new shiny object. It’s now required to manage effective campaigns and track campaign ROI. Marketing revenue management has also come a long way utilizing lead, campaign and sales and marketing funnel analysis.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Generation] 10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
    In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb. The irony is I don’t have a smartphone, I have a Nokia C2, so it took me about three minutes to come up with the idea but a few hours to put it together with an online message generator and Photoshop," Blackhurst said to a local paper, The Shropshire Star. In May, agencies got creative with alternative advertising mediums.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Generation] No Time for Blogging? Think Again!
    Topic generation: There are going to be topics you know you’ll address on your blog, like new products, but I highly recommend having a list of “evergreen” topics that can be written about at any time. Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do!
  • BIZIBLE  |  FRIDAY, JULY 1, 2016
    [Generation] 7 Steps to Aligning Your B2B Startup Brand
    After the guidelines are generated, be sure to review them with the entire marketing team. While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new technologies, new customers, and new stages of growth.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Generation] The Sales Association Launches SalesProCentral
    Readers will find great content on topics such as Inside Sales , Marketing , Prospecting , , Training , Tools , Sales Management , Customer Service , Lead Generation , and industry focus such as B2B Sales , Small Business , Education , Construction , and Travel. The Sales Association has unveiled SalesProCentral generously sponsored by Leads360. The Sales Association is the premier professional society dedicated to sales and business development professionals.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Generation] A B2B SEO Strategy to Attract the Right Prospects
    Like “SEO for lead generation” or “targeting the right audience.” Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 18, 2012
    [Generation] Facebook, LinkedIn and Twitter in Plain English
    This makes LinkedIn a compelling new tool for professional networking and lead generation. I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.
  • BUZZSUMO  |  THURSDAY, JUNE 25, 2015
    [Generation] LinkedIn: The Heavyweight of B2B Content Marketing
    Thus LinkedIn is not simply about raising brand awareness and building an audience but also about lead generation and conversions. LinkedIn has become the heavyweight B2B content marketing platform. The platform’s acquisition of Slideshare and the development of its Pulse platform for long form content, shows it is taking content marketing seriously. I decided to take a look at what the data tells us about the state of content marketing on LinkedIn and the content that works best.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Generation] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    If Facebook just announced a new feature called “Promoted Posts,” for instance, use that to talk about how it can help you with lead generation techniques for your business. Did you guess that “lead generation techniques” was the keyword?). As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Generation] Smart Fixes for Your Most Troublesome Sales and Marketing Rifts
    Have you ever started a new job in sales and immediately been warned about how the marketing department generates low quality leads and expects sales to perform magic with the leads? What isn’t clear, though, is what types of leads marketing needs to generate, or what the best types of leads would be to generate. Using HubSpot as an example, we've identified the various types of leads that are generated for our sales team, which include: Webinar attendees.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 1, 2015
    [Generation] Documentation and Communication Lead To B2B Content Marketing Success
    As content marketing strategies evolve, 85 percent of respondents claimed that lead generation will be their main goal over the next year. As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Generation] A Brief History of Online Advertising
    HotWired was a digital publication, and it needed a way to generate revenue to pay its writers. Google wanted to create a sponsored search experience that generated revenue without compromising the quality and relevancy of search results. Websites that traditionally generated revenue from display ads began to realize that they could create a better user experience by relying primarily on native ads -- rather than traditional display ads -- without compromising on ad revenue.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Generation] Social Works for B2B, So Get Over Yourself
    Those of us who do believe in social will keep pushing the boundaries of modern demand generation best practices while others will just continue to cry out in opposition until the last person listening turns out the light. by Jason Miller It’s never going to stop. There are those that still don’t believe that social media is not an effective strategy for B2B marketers and probably never will be convinced. And that’s OK.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Generation] That's John Doe to You
    Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Connecting Thought Leadership to Sales LinkedIn is the New B2B Media Powerhouse → That’s John Doe to You March 24, 2011 by Eric Wittlake 2 Comments When marketers ask for information, we lie.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Generation] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Generation] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Infer starts with your own customer data, enhances it with information mined from the Web, and generates predictive scores. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Generation] 4 SEO Tactics to Embrace in 2015
    Too often I see sites with a Meta description that has been completely ignored, or maybe worse yet, use a tool or plug-in to dynamically generate a Meta description. Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game.
  • MODERN MARKETING  |  FRIDAY, MARCH 28, 2014
    [Generation] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Generation] 58 Best Marketing Tools to Build Your Strategy in 2017
    Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Lead Generation Tools. If you're in the mood for demand generation, you probably have you eyes on the prize: converting anonymous website visitors into contacts with email addresses that you can successfully nurture.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 30, 2014
    [Generation] The Real Cost of a Bad (Marketing Automation) Decision
    Instead of smoothly deploying a program with tangible ROI for the employee, the software, and the cost of deploying the program itself – three-plus months of cost – generated no result. In addition, management time was lost to deal with the fallout of the bad recommendation… and there was an opportunity cost as marketing took its eye off the ball, and lead generation suffered.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, OCTOBER 26, 2011
    [Generation] PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?
    ” The acid test, he claim, is that, ”Stunts can be elaborate or simple but their importance is the news interest and awareness they generate for the concept/ product/ service being marketed.” ” argument is that all this PETA-generated noise may simply drive greater awareness and consumer interest in visiting SeaWorld, which would make Blackstone’s Steve Schwarzman happy. Whale Abuse: Exhibit A for Shamu, the Plaintiff.
  • KAON  |  TUESDAY, DECEMBER 15, 2015
    [Generation] 3 Essential Ingredients For Your Engaging Sales Presentation
    Not only does this build unity across the organisation, but it also standardises presentations between groups and geographies, reducing the amount of rework necessary, improving efficiency, and allowing applications and content generation teams to act as strategic assets to the company. Original article published on Sales Initiative.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Generation] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Want to learn more about generating ideas from past success? Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” ” I’ll admit there have been times where I have thought to myself, “There is NOTHING else to create around this topic.”
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Generation] The Secret to Being an Awesome Marketer? Act Like a Child.
    Both can be excellent tools for generating traffic and authority for your company. "Stop acting like a child!". When''s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. But even as adults, we sometimes get admonished for being immature. After all, no one wants to work with someone who acts like a child, right? Not so fast.
  • FATHOM  |  TUESDAY, OCTOBER 29, 2013
    [Generation] 6 Crowdsourcing Techniques to Promote Your Educational Institution
    Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). Marketing to Millennials. In doing so, they often forget that marketers need to reach their target audiences when and how the audiences are most comfortable. For millennials, that’s usually online.
  • LEANDATA  |  FRIDAY, SEPTEMBER 11, 2015
    [Generation] The Importance of Casting a Wide Net for SDR Talent
    The trend among B2B companies, especially in the technology space, is to divide sales teams into two categories: “business generators” and “business closers.” The SDRs are those generators – foot soldiers who do the heavy lifting at the front end of the sales cycle by qualifying inbound leads and making outbound calls and emails. A talented Sales Development Representative can be found anywhere. Take, for instance, the car wash.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Generation] The hurdles to truly “social” video experiences
    The revenue generating side of the house views video as a way to increase topline revenue. The revenue generating side of the house views video as a way to increase topline revenue. By Will Overstreet, {grow} Community Member. In my business, I work with some of the biggest television networks in the world. Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. My first reaction was “huh?”
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Generation] How to Write a Press Release [Free Template]
    While it still takes relationship-building to get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Generation] The SEO Journey – How long before you start seeing results?
    This month should produce a notable rise in rankings, traffic as well as lead generation. Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? This question does not have a simple answer, mostly because it’s not in itself a legitimate question. It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO.
  • MODERN MARKETING  |  MONDAY, AUGUST 11, 2014
    [Generation] How Big Data is Driving Business Growth
    However, to some extent the biggest opportunity for many businesses large and small is to use big data to solidify the three areas of the marketing mix that comprise marketing and social media ROI; the development of community, the continued investment in keeping employees and customers satisfied, and of course the most sought after ROI metric, which is the revenue generated from your efforts.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 25, 2011
    [Generation] 2011 Sales & Marketing Success Conference
    for Your Lead Generation and Sales Teams. It’s more important than ever for sales organizations to recognize this opportunity to build relationships and generate new leads. Jonathan Farrington has taken the lead in organizing one of the largest online events geared towards the sales profession.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Generation] The Only B2B Content Marketing Battle Map You Need
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate business opportunities and get more bang for their marketing buck.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Generation] 15 Important Ways to Use Case Studies in Your Marketing
    For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." Get Inspired: Want to generate more leads with SlideShare, but not sure how to get started? When you''re thinking about investing in a product or service, what''s the first thing you do?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation] How Putin’s brand inspires Trump
    In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. Both are authoritative kindred spirits.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 21, 2011
    [Generation] How Social Media Helps Marketing, PR, And Sales Become Better Friends
    I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. They can get along? The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Generation] Business Blogging as an Equalizer for Small and Medium Businesses
    demand generation, with a targeted number of leads generated and nurtured per quarter). Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies. The good news is that content marketing offers smaller companies a great opportunity to market against their large competitors at a fraction of the investment. One of the most powerful ways to harness the power of content marketing is through a business blog.
  • SNAPAPP  |  TUESDAY, DECEMBER 2, 2014
    [Generation] 4 Steps to Determine a Winning Content Format
    Before starting a content marketing plan, talk with your stakeholders (other content creators, the demand generation team, social marketing team, community managers, your marketing leader, etc.) By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud. eBooks, infographics, and interactive quizzes – oh, my! There is a plethora of content marketing formats to choose from when considering how to bring your next big idea to the masses.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Generation] When Inbound Marketing Goes Wrong
    The combination of the right programs based on their effectiveness for your particular situation is what will generate the best results. can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). As Marketo puts it: “The leads you’ve generated via inbound marketing are often still conducting research and evaluating their solution options.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Generation] 28 Super Easy Tips on How to Promote Your Content
    We use Bitly and Click To Tweet’s link generator to make this happen. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.”
  • MARKETRI  |  WEDNESDAY, NOVEMBER 28, 2012
    [Generation] Attorneys: How Content Marketing Can Take Your Career to the Next Level
    If you and/or your firm don’t generate great content, you should consider starting! The following post originally appeared in The Legal Intelligencer Blog. As a marketer to the professional services industry, I can tell you that "content marketing" for law firms has arrived and is here to stay. With social media, email, and Web advancements, it's become all too easy to "push" your firm's message out to the masses.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    All the retweets you've generated since you created your account (Note: Twitter's article was pretty vague about this, but it seems to mean you'll be able to see other users' retweets of your tweets.). Do you notice that certain tweets generated more or fewer retweets from other users? Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time.
  • VIEWPOINT  |  THURSDAY, DECEMBER 12, 2013
    [Generation] 3 Tips to Turn Noise Into Value
    put there by networks, for the most part, with good intentions towards fulfilling our desire for entertainment (and generating revenue), but without the situational context that’s required to meet people’s needs. Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about someone or some company.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Generation] 7 Reasons Your Business Needs an Automated Welcome Email
    Generate some buzz. When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Luckily, at the end of this month, we’ll be launching automated welcome emails in our newest version of VerticalResponse.
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [Generation] Solving the 9 Most Common Marketing Problems With Interactive Content
    Website Lead Generation. With 78% of B2B marketers indicating that lead generation is the biggest challenge they are currently facing, it’s no surprise that marketing teams of all sizes are trying to find ways to increase lead generation through a core brand asset – the company website. . . Every day, marketers face new challenges that are unique to their companies and customers.
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Generation] Interesting Infographics: The Science of Building Buyer Personas
    I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Traditional Demographic Marketing. targetting through demographics is now too large and too diverse to be effective.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Generation] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This is the beginning of intelligent software that will change how we think, operate, and grow over the next generation. Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • VISIONEDGE  |  THURSDAY, AUGUST 22, 2013
    [Generation] Don’t Play Politics with Your Planning
    The election will be in the history books in a few months, but the marketing investments needed to make to generate value for your organization will last far longer. Be Strategic: Choose the best strategy that will generate value for your company and industry. As marketers we need to take the macro-environment into consideration when we’re creating any plan. With the election looming, there is a constant barrage of headlines suggesting that the U.S.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Generation] Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
    billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to Comscore. Organic search can help generate additional sales from visitors looking for a specific item, but unsure of where to find it. Does your website have what it takes to survive Black Friday? Last year, $1.5 In addition to the impressive growth in sales, IBM stated that 51.2%
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Generation] 40 Must-Read Blogs For Entrepreneurs
    Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice.
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Generation] Webinar: How to Leverage Content Across the Enterprise
    ” For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads. Marketing analyst Rebecca Lieb likes to say, “Content is the atomic particle of marketing.” ” But as we get closer to 2017, we should probably tweak that to: “Content is the atomic particle of all communications.”
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Generation] B2B Content Marketing: How To Get Your Prospects To Love You
    Your company probably has more content idea generators than you realize. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Generation] Can’t miss social media books for your Christmas list
    Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. There are SO MANY books out there on social media. Too many, to be honest. And most of them cross my desk. So to cut through the clutter and help your holiday shopping, I’m providing a succinct view of a few notable new books by highlighting: Why the book was written. The best and worst things about the book. A Zappos alert.
  • CONTENTLY  |  FRIDAY, MARCH 10, 2017
    [Generation] Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
    Comparing production and performance metrics closely is also key because you always want to track what’s generating the best results on a story-by-story basis. Yesterday kicked off my favorite event of the year. No, I’m not talking about SXSW Interactive, the annual tech festival where I attempt to turn myself into a beer-soaked taco. I’m talking about NFL free agency.
  • KEO MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Generation] B2B Buyers Need Insights, Not Just Information
    You’re not generating as many leads as you need to hit quarterly sales goals. In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. By the time buyers are ready to purchase, they’ve already developed a sense of the type of solution that will address the problems they face. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 4, 2016
    [Generation] Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
    San Francisco-based shorts retailer Chubbies uses their playful brand voice to collect user-generated content by writing customers, “To whom it may concern (that’s you, dude), send a good Halloween costume idea to the ol’ tipline.” Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple-picking, and everyone is starting to brainstorm their Halloween costumes.
  • SNAPAPP  |  FRIDAY, JUNE 10, 2016
    [Generation] SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks
    If you really want to generate more leads , extend content campaign life, or create powerful scoring models – it’s time to hit the books and learn where interactive content can take you. “Smarter summers. Brighter futures,” is the official slogan of the National Summer Learning Association (NSLA) , a non-profit devoted to increasing summer learning opportunities for students. Here at SnapApp, we couldn’t agree more.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Generation] Get Your Blog On: 4 Steps to Blogging Success
    Fueling demand generation. In fact, one way you can refresh your old content is by looking back at top traffic-generating blogs and writing a new blog on the same topic with new statistics, takeaways, or examples. Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Generation] Moving Up The Paid Media Experience Curve – Part 1
    Growing a business depends on generating incremental demand as well as capturing what is already out there. The biggest mistake advertisers can make is not fully understanding the difference between demand capture and demand generation. It has become increasingly difficult for brands to reach their target audience in the Age of Noise. And while there are a variety of tactics marketers employ to combat this disengagement—Social. Mobile. Programmatic. Content Marketing.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Generation] 10 Free Apps Worth Checking Out on the Google App Marketplace
    It quickly generates team reports for managers to review. In today’s world, everything needs to be faster, easier, and free to get our attention. I sometimes wonder how anyone got anything done in the days before the internet. While on one hand it’s a little scary to realise how much we depend on digital apps to run a business, on the other hand, it also makes our lives a whole lot easier. Just take a scroll through Google's Apps Marketplace.
  • BIZIBLE  |  WEDNESDAY, MARCH 23, 2016
    [Generation] ABM Metrics Survey: A Sneak Peek At Some Early Responses
    They are primarily using ABM to turn more leads into opportunities and more opportunities into revenue-generating customers. Last week we, in partnership with Terminus , launched the ABM Metrics Survey to help the ABM community better understand the space, where the industry is as a whole, and to help B2B marketers who aren’t yet doing ABM understand if ABM is right for them.
  • ACT-ON  |  TUESDAY, OCTOBER 27, 2015
    [Generation] How to Make Audience Segmentation Truly Personal
    Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. Companies that use content marketing already know that the more gated content you have, the more content conversions you will get.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Generation] Outside-the-Box B2B PR Strategies
    Aggressive public relations can have an enormous impact on awareness and lead generation, and even more so if you think outside the box. Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money.
  • NUSPARK  |  THURSDAY, MARCH 1, 2012
    [Generation] The Monkees, Davy Jones, and Good Marketing/Content Strategy
    Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Generation] Why I Hired the Fake Steve Jobs
    Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. A quick Google search can deliver a wide range of options, reviews, and insights, and a social inquiry via Facebook, Twitter, Google+, or LinkedIn can generate information from your closest friends or colleagues on the latest, greatest, and most favorited options out there.
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Generation] Marketing data technology: making sense of the puzzle
    Activation relates to putting data to work at the most tactical level, establishing a seamless connection with the marketing experiences it helps generate. Insights are the most important output generated by the Data Discovery functions. The following is a guest post by the CEO of Sweetspot Intelligence , Sergio Maldonado.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Generation] 9 Things Great Writers Do Every Day
    The mind can generate thoughts way faster than the hands can type them. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. What they don’t realize is that it takes some serious effort to create great stuff. That article that is so easy for them read is actually really difficult for you to write. Thankfully, through the sheer power of habits, you can get to the point where creating awesome content comes naturally.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Generation] 6 Different Emails Every Marketer Should Consider Sending
    When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send. According to HubSpot's research , lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Dedicated sends to your entire email database can generate a lot of buzz around your brand.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Generation] Welcome to the Business-to-Human (B2H) Movement
    People are emotion-generating machines. People are emotion-generating machines. This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. Of course, we want to do well at our jobs, get promoted—but we also want to be entertained. We want to laugh and enjoy time with our friends and family. Most of all, we want a sense of community.
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Generation] Top 4 Online Marketing Trends for 2016
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. The common denominator across them will be customization.
  • HG DATA  |  TUESDAY, OCTOBER 11, 2016
    [Generation] John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
    JC: We can expect a preliminary shift in marketing efforts from quantity to quality – be it lead generation or impressions. How do we get quality without zeroing out our lead generation? Marketers also are going to discover ways to achieve greater demand-generation, performance-oriented results through display advertising channels, which was once thought infeasible. HG Data is pleased to introduce you to John Connell, our new VP of Digital Strategy.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2012
    [Generation] How to Master the Design of Compelling Calls-to-Action
    Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. And if you're a HubSpot customer, the Call-to-Action Module makes it very easy to A/B test different call-to-action buttons to determine which generates the most clicks and conversions.
  • CHIEFMARTECH  |  MONDAY, JANUARY 4, 2016
    [Generation] Check out the next MarTech agenda and save $500 this week only
    Best of all, you’ll be able to meet over 1,000 of your peers — marketers and technologists who are leading the charge for a new generation of marketing in a digital world. Welcome to 2016! This is going to be a terrific year for marketing technology — and marketing technologists.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Generation] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Once processed, the system will generate the estimate result for this keyword. Similar to Google Analytics , Baidu analytics provides online marketers web performance and advertising ROI metrics by generating detailed statistics on traffic, traffic sources, pages data, and conversion benchmarks. In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Generation] Best Practices for B2B Social Media Success
    B2B Lead Generation through Social Media. According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. Over the past 6 months, 21% of marketers reported an upswing in leads generated by social media, while traditional marketing routes continued to decrease in effectiveness as spam filters and other tools become better at blocking them.
  • MLT CREATIVE  |  MONDAY, AUGUST 1, 2011
    [Generation] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Start with a strategy, followed by a plan for generating content. Think of social media as one part of a lead-generating engine. The engine works like this: Social Media + Search-Engine Optimization + Blog + Call-to-Actions + Conversion and Lead Generation = Inbound Marketing. What’s your formula for generating compelling content? This is the fourth article in a series that began as guest blogs for Savvy B2B.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Generation] Why Your Company Might Need a Content Audit
    Once your company takes a look at lead generation, you may find that while more and more traffic comes in, none if it is really relevant to your brand. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [Generation] Strategies for B2B Marketing in a Recession, Part 2
    In such companies, Marketing and Sales operate in separate silos; Marketing generates leads and unloads them onto Sales. They’ll grow faster and generate more cash. What new operational efficiencies have you employed to generate revenue, and how have your B2B marketing processes shifted in response to the recession?
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Generation] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    The ad with the quiz headline saw a 54% increased click-through rate, and within 30 days the SnapApp had generated an additional $200,000 in sales pipeline for the company. . . . This type of video gives companies the ability to incorporate a range of different elements, including hot spots, questions, lead generation and more. . User Generated Content. Add user generated content to your social media channels. . .
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Generation] The Importance of Google and Mobile-First Indexing
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Generation] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. ” Be Memorable: 10 Practical Ways to Successfully Get Influencers’ Attention by Traffic Generation Cafe. In few professions has the emergence of social media been such a double-edged sword as public relations.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Generation] Search isn’t about search anymore, it’s about social
    This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks.
  • REACHFORCE  |  SUNDAY, MARCH 31, 2013
    [Generation] Marketing & Sales – Rival Houses?
    Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). We had a deep discussion about the cost impact of data quality issues, and the cost of damaging that data, and we ran some scenarios through a new ROI calculator we’re developing that help in assessing the real cost of dirty data.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Generation] What to Send Email Contacts in Different Stages of the Marketing Funnel
    This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. This will help grow the top of your funnel by expanding your reach and generating more subscribers. Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should have.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] Social software adoption: Riding the hype curve
    On the other side, you should reach out to those on their way up the technology trigger or close to the hype peak early in the process to generate and keep the momentum. Photo credit: the_exploratorium. There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Generation] 10 SEO measurements every marketer should know
    Beyond the first page of results, your hopes for generating traffic drop significantly. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Generation] 9 Pet Peeves to Avoid in Your Pinterest Marketing
    The best way to generate leads from Pinterest is by linking to your blog or website. This way, you can see exactly how many visits are coming from Pinterest, and if you have closed-loop analytics in place through software like HubSpot , you can also track how many leads and customers were generated from that Pinterest referral traffic, too. Pinterest has taken the social media world by storm, proving that visual content is highly effective in the world of inbound marketing.
  • CHIEFMARTECH  |  THURSDAY, MARCH 30, 2017
    [Generation] Is inbound vs. outbound antiquated in an ABM world?
    The point is: there are thousands of tools to measure the success of your marketing efforts, web traffic, number of leads generated — you name it, you can probably find some piece of software to help measure it. The following is a guest article by Sangram Vajre , co-founder and CMO of Terminus , founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco , May 9-11.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Generation] Event Marketing: How a technology start-up made a trade show splash booth-free
    We generated awareness you just couldn’t pay for,” she said. “As Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Generation] Monitoring vs Analytics [Infographic]
    Rather than just producing keyword “hits&# , OpenMic generates an accurate view of “what is being said&# across any interaction channel.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Generation] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business!
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Generation] A 3-Step Framework for Leading a World-Class Marketing Team
    Demand generation leaders and sales directors should be tied at the hip, with overlap in accountability for driving meetings and opportunities.” Team members are afraid that they’ll lose their jobs if they fail to hit traffic or lead generation quotas. The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation] 10 New Google Algorithm Changes Announced
    Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly.
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Generation] 10 Things I Learned at Convergence 2014
    The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Generation] Are Publishers Measuring Success Correctly?
    Qualified lead rates, number of SQLs, pipeline generated, sales-per-lead, advertiser ROI. With this in mind, your ability to generate MQLs and SQLs is extremely indicative of your site's ability to monetize visitors for advertisers. If you're generating a high value of qualified leads, but still unable to create worthwhile ROI from them, it may be one indication that you're not creating the right content offers or need to improve your lead-handoff proccess with advertisers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin!
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Generation] How to Design a SnapApp Without a Graphic Designer: 4 Easy Steps
    Thus, creating a beautiful, results-generating SnapApp shouldn’t be that far out of reach for the tech-savvy marketer. Take an outcome (in our case, generating better leads), and figure out the most efficient way to get your user to it in a way that matches your brand. . We’ve heard it many times before. My design team is totally slammed. I’m not a designer myself, so where should I start? How do I design my content to match my brand?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Generation] It’s All About Engagement in the Next Era of Marketing
    That puts marketing squarely at the center of revenue generation and company strategy. Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing.
  • THE POINT  |  WEDNESDAY, JUNE 3, 2009
    [Generation] 5 Reasons to Include Branded Terms in Your Paid Search Campaign
    A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [.].
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Generation] 30+ Ideas for Measuring Conversions on a B2B Website
    For form submissions associated to actions less likely to generate immediate sales interest, attention needs to be made to the level of form field requirements defined. When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards .
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