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  • MODERN MARKETING  |  FRIDAY, JUNE 19, 2015
    [Generation] Jason Miller Rocks Content Marketing in the ContentPros Podcast
    Repurposing content that you have already created, but in bite-size pieces is how you drive awareness and generate those all-important leads. Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the rock-themed marketing book, Welcome to the Funnel.
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Generation] Worried That Journalist Robots Will Replace You? Say “I”
    Though Harbert might not go this far, I’d put it this way: Computer-generated journalism is not terrifying, it’s liberating. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. Although the natural reaction of writers and editors might be fear, I think that’s the wrong reaction.
  • WRITTENT  |  MONDAY, MAY 19, 2014
    [Generation] 7 Must-Do Things for Successful Content Marketing
    Content can include such items as an article or blog post, a video, an infographic, an image, or series of images, an audio podcast, a slideshare presentations, or user-generated content, such as comments at the end of a blog post, for example. Did you know that more than 90% of companies use content marketing techniques ? Blogs are responsible for most of the successful content marketing online.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Generation] If Marketing Metrics Are Driving You Crazy, Read This
    While your business objective is to generate more revenue within your target accounts–you need to look at other early- and mid-stage metrics along the way to understand whether you’re making the right progress. Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it’s pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC).
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 15, 2005
    [Generation] Wave Farms - Renewable Energy
    For years I had been a big believer in using the rising and falling tides to generate energy. This new technology, wave farms , are going to installed off the shore of Portugal - the first commercial wave farm will use the movement of the sea to generate 2.25 megawatts of electricity—enough to meet the energy needs of more than 1,500 homes—from three 459-foot-long Pelamis Wave Energy Converters.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Generation] 7 Marketing Tips to Prep for the Holiday Rush
    Look for ways to generate repeat holiday business from existing customers. While Black Friday (November 28) and Cyber Monday (December 1) mark the traditional start of the holiday season, a successful email marketing plan starts long before then. Now is the time to review past holiday marketing efforts to determine what worked and to decide what products or services you want to promote this season.
  • LEADSPACE  |  FRIDAY, NOVEMBER 6, 2015
    [Generation] How to win at Predictive Marketing
    The next generation of demand gen software promises to solve this problem–predictive analytics systems. “Predictive Marketing” is gaining steam, but for some it’s a frustrating, futile exercise. Because successful predictive marketing needs an interlocking system to close gaps between sales and marketing. Leads, content, and other sources live in separate silos, and you have to move them by hand to different (siloed) executions.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Generation] Micro-Influencer Marketing: A Comprehensive Guide
    In its analysis, Markerly determined the following: Instagram users with fewer than 1,000 followers generated likes 8% of the time. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Generation] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.). Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Generation] Attracting New Customers with Targeted Multi-Channel Marketing
    Just as every golfer requires a full set of clubs to shoot par, our client was able to generate a surge in local interest and club memberships by utilizing a full set of marketing channels. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Generation] Go Beyond Good Enough: How to Delight Your Customers
    All that goodwill generated pre-sale goes a long way towards easily transforming customers into promoters post-sale. The idea of sitting down and flipping through the encyclopedia to learn more about lead generation tactics seems pretty boring and off-putting -- so chances are, it isn’t your first choice when it comes to strategy development.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Generation] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Social media advertising allows you to change the context of your advertisements; especially through native advertising, in which ad content appears identical to social media user-generated content. Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true.
  • WRITTENT  |  SUNDAY, APRIL 27, 2014
    [Generation] 25 + Writing Tools a Freelance Writer Can’t Live Without
    An Idea Generator. Imagination Prompt is designed to inspire the freelance writer by randomly generating story starters and topic ideas. The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a salary. As a freelancer, you get to control your professional life, working your own hours from anywhere in the world and determining your income. Not to mention you don’t have to answer to a pesky boss about every little thing you do.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Generation] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Identifying revenue/conversion-generating keywords and focusing the SEO strategy on them will help ensure your SEO efforts are not spread thin and will deliver results. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Generation] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    The comfort level stems from the fact that these tactics can be easier to measure, which means it’s simpler to prove to the CEO that these tactics are generating ROI. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Generation] How to Master the Art of Exceptional Blog Titles
    In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Create a blog title that incorporates these 6 characteristics, and we can bet you'll be well on your way to mastering the art of exceptional blog titles that generate more views and ultimately, more leads ! Writing exceptional blog titles is something of an art form.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Generation] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Over the years, they’ve relied heavily on their personal contacts, business networks, sales reps and traditional outbound marketing to generate new leads and sales. Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Generation] 3 Keys to High-Growth for AEC Firms
    Speaking engagements generated the highest return on effort for traditional offline techniques, and webinars and topped the digital techniques. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Generation] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    Marketing can certainly be a huge driver for your cause, but you should also seek to build relationships with your existing customers as a way to generate referrals. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Break Through on Email with Easy-to-Use KPIs
    Profitability: (rev generated – cost – cost of goods sold) / # emails sent) – the “Holy Grail” of KPIs. Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Generation] Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign
    will help not only to report on overall success of the program, but also generate insights that will help build a program optimization plan.
  • MODERN MARKETING  |  THURSDAY, MARCH 26, 2015
    [Generation] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Generation] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    It doesn’t have to rely on SEO to create fans for its addictive, vertigo-inducing, user-generated videos. It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” ” opining that the economics of search are “strangling” the best content.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Generation] The Ultimate Guide to Marketing With Facebook's Social Plugins
    To a dedicated landing page to generate discussion or feedback around a specific topic. Note: In order for this plugin to be useful to your visitors, your site needs to be generating a solid amount of traffic from users that take action by Liking, commenting, or sharing.). Use this feature to generate discussion while you're live streaming a video at an event, or hosting a live event of your own and want to centralize discussion on a particular landing page you've created.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Generation] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. But they do know they want to learn more about a component of inbound marketing -- like how to use social media to generate leads.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Generation] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost?
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Generation] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation unshackles you from a host of manual tasks and allows you to focus your time on the important things: revenue-building campaigns, sales and marketing productivity, lead generation, and long-term customer relationships. Turn “social listening” into a lead-generation tool, leveraging your marketing automation platform’s ability to uncover your strongest advocates and engage with them.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Generation] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Encourage Sharing of Lead Generation Offers - Look at your marketing analytics , and determine if Twitter is an important source of leads and traffic for your business. If it is, then you might want to consider embedding a tweet on your landing page for a lead generation offer that encourages visitors to retweet and share the offer. The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly.
  • EXPERIENCE MARKETING INSIGHTS  |  MONDAY, JULY 27, 2015
    [Generation] Future-Proof Your Events: Get Ready for Gen Z
    Smart marketers are already preparing for Generation Z
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Generation] 5 Overlooked Metrics Your Agency Needs to Measure for a Profitable 2017
    You're going to see some clients that have few hours billed, bring in little income, and generate low profitability. Usually, it's when the client is big enough to generate income and small enough to service effectively and keep satisfied. Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings -- their everything -- into their work. And five years after they start, half of them are out of business.
  • ONALYTICA B2B  |  MONDAY, APRIL 11, 2016
    [Generation] Innovate Finance Global Summit – Live Update 5pm
    Last in this series was a panel discussion called The Opportunity: Refugee-Tech , all about how FinTech can help the greatest humanitarian crisis of our generation. The main events at the Innovate Finance Global Summit have now finished. The mornings events saw some fantastic keynote speeches which we posted about in our earlier update. After lunch on the Plenery Stage we saw a series of panels addressing opportunities.
  • SNAPAPP  |  FRIDAY, APRIL 3, 2015
    [Generation] SnapApp of the Week: CEB's 54% Increase in LinkedIn Click-Throughs
    Within 30 days, this SnapApp had generated $200k in new sales pipeline for CEB. Today we’re going to try something a little different with SnapApp of the Week – rather than highlighting a specific SnapApp, we’re sharing a story of how a SnapApp customer used creative promotion techniques to get better results across channels. Enjoy! Getting prospects to engage on LinkedIn can be difficult.
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Generation] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    How chat apps are creating a whole new internet experience for a new generation of consumers. The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Generation] Content Marketing is the New PR
    According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.
  • SALES ENGINE  |  WEDNESDAY, MARCH 30, 2016
    [Generation] Lead Nurturing: The Power of a Drumbeat
    Source: DemandGen Report ) On average, organizations that nurture their leads experience a 45 percent lift in lead generation ROI over those organizations that do not.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Generation] First World Problems: What To Do With Too Many B2B Leads
    This antiquated approach is counter-productive and creates inefficiencies in an organization’s revenue generation abilities. To generate qualified demand, marketers need technology and processes that capture lead quality information; validate, score, and classify leads; develop programs to nurture leads that don’t yet warrant sales attention; and define metrics that directly identify marketing’s contribution to the sales pipeline and closed deals.”.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation] Megaposts vs. Themed Blog Series – Which Draw More Traffic?
    If your goal is short-term shares and traffic, there’s no question megaposts drive more activity than individual, shorter themed posts—but the themed series generates more shares and traffic as a group. We’ve all seen example of megaposts: multiple-thousand-word posts promising an exhaustive take on a topic. They carry titles like “The Comprehensive Guide to…” blah blah or “101 Ways to…” yada yada. People may click on them.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Let your customers generate their own testimonials. According to a white paper published by Baazar Voice, 51% of Americans trust user-generated content (UCG) more than other sources of information. We know customers today are in greater control of the relationship they have with our brands. They aren’t just passively receiving our marketing; they’re actively consuming related content (that we may have played no role in crafting) in social media and other channels.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Generation] Making Your Social Media and Your Garden Deliver « Digital B2B.
    Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Your Audience is Gold Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions → Making Your Social Media and Your Garden Deliver April 4, 2011 by Eric Wittlake 1 Comment You slave over getting it started.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Generation] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Whether you want to learn more about demand generation trends or marketing automation, this blog has you covered. Traffic Generation Cafe. Over 2.5
  • VIDYARD  |  MONDAY, JULY 11, 2016
    [Generation] Quick Wins: 5 Easy Videos You Can Create At Your Next Event
    You can gate the videos of the presentations to generate leads, use them to promote future events, include them in follow-up emails, etc. We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? You’ve done the legwork to get your customers, prospects, and influencers face-to-face.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation] Starting a New Job? 8 Tips for Having a Great First Day
    The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it). The hard part is over, right? Truthfully, the hard part is just beginning.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Generation] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    BlueLeadz focuses on everything marketing and more, including SEO, networking, lead generation, and web design. This inbound marketing blog covers all of inbound marketing including SEO, blogging, social media, landing pages, lead generation, and analytics. Pollock offers this great blog for all your online lead generation and inbound marketing needs. WebMarCom gives us news and updates about inbound marketing, lead generation, and the effective use of internet marketing.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Generation] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    Do you think there’s a generational gap within the company? We don’t feel there is a generational gap at Fathom. It wouldn’t hurt to try to quantify the efficiencies you’ll gain in terms of revenue (by seeing how many hours you’ll save doing burdensome, administrative tasks instead of revenue-generating marketing activities).
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Generation] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. After putting your time and resources into generating traffic, here’s how you can turn traffic into revenue by creating copy like a conversion pro. Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Wouldn''t you like to have that skill? There''s good news here: It’s only partly skill.
  • TRAACKR  |  TUESDAY, SEPTEMBER 22, 2015
    [Generation] A Framework for Measuring Influencer Marketing Success
    Outcome metrics help you measure the impact your success with influencers is having in generating awareness and recognition among your broader target audience. Marketing Qualified Leads (MQLs) generated from an influencer campaign. Revenue generated from an influencer campaign. Overall MQLs generated from your influencer program. Overall revenue generated from your influencer program. Influencer marketing has reached the big time.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 12, 2015
    [Generation] Branding the “Circular Economy” for Millennials
    Millennials, the first digital generation, are very different from other market segments. The goal is to generate more value and economic opportunity with less material and energy consumption (the rise of the “shared economy” with examples like Uber and Airbnb contribute to this). Value – Resources are used to generate value – financial and other forms.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Generation] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Generation] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation] Introducing the Single Page Calculator: SnapApp September Release
    How is this different from previous generations of Calculators? In September, the Product Team is excited to announce you can now create Single-Page Calculators within the SnapApp platform. Over the course of the month we’ve released a batch of new features for our Calculator functionality that allow you to collect information from your audience and calculate their results all on one page.
  • MODERN MARKETING  |  TUESDAY, MAY 31, 2011
    [Generation] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. Here goes: Host original content. Your blog needs to be the hub of your content wheel. What does that mean?
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Generation] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going. It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Generation] 50 Things We Learnt About Content Marketing This Year
    Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Lead generation (85%) and sales (84%) are the most important goals for B2B content marketers over the next year. ( At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Generation] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations. The Spring Release includes the following new capabilities: Account-Based Nurturing : The LeanData Marketo Integration uses Marketo Webhooks to generate Smart Lists for account based nurturing. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif.,
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Generation] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    Google noted that even just a few years ago, in 2012, the age demographics of B2B buyers were fairly evenly spread across generations. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone.
  • KEO MARKETING  |  TUESDAY, MARCH 29, 2016
    [Generation] Amplify Your SEO Strategy with These 5 Steps
    And when you focus on using social media for engagement, it can amplify your entire SEO strategy, including content, and generate qualified leads. The goal is to make every improvement possible that could convert the visit into a purchase, or generate a lead. A recent article from Search Engine Land says “even the best optimization is dead in the water without amplification.”
  • WRITTENT  |  TUESDAY, APRIL 2, 2013
    [Generation] 6 Tips on Creating Compelling Newsletter Titles
    Just generate ideas, plan articles in advance, and survey your customers about your newsletter content ideas. As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point? A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once: creates interest. promises a benefit. boosts readership. increases click-through rate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 1, 2015
    [Generation] Documentation and Communication Lead To B2B Content Marketing Success
    As content marketing strategies evolve, 85 percent of respondents claimed that lead generation will be their main goal over the next year. As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like.
  • MARKETRI  |  WEDNESDAY, AUGUST 21, 2013
    [Generation] What Should You Do if Your Marketing Plan Stalls?
    ” Sometimes certain marketing activities and tactics sound great and maybe even look great too, but it’s important to assess whether they are actually generating the desired results. Does your professional services firm have an annual marketing plan and budget? If you answered yes to this question, first take a second and pat yourself on the back!
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Generation] The DOs and DON'Ts of Writing Effective Calls-to-Action
    Start your CTA with verbs and action phrases like: Learn, Watch, Receive, Save, Find, Generate. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. Next, we covered the strong relationship between CTAs and B2B E-books , and we even listed writing calls-to-action among the nine habits of highly engaging content marketers. There’s good reason for this.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Generation] How to Turn All Those Conference Takeaways Into Tangible To-Do's
    Just because you may have learned that companies that blog twice daily generate more website traffic doesn''t mean you should boost your content volume starting Monday morning. Are you aware of the best practices for posting and engaging on Twitter to generate an ROI ? Attending an inspiring conference session can often elicit a response similar to that of getting off an exhilarating roller coaster. You''re pumped. Excited.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation] Spending more time on SEO than adding value to Google?
    I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Hummingbird’s Secret.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Health Systems’ 5 Most Common Digital Advertising Mistakes
    This will help make the daily budget last longer, generating more relevant clicks and ultimately, patients. This is not necessarily bad, but if you are looking to generate new patients and grow the service line, you need to invest in custom landing pages that are designed to facilitate direct communication.
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Generation] Successful Sales Coaching Best Practices
    The Pareto Principle, aka as the 80-20 rule suggests that 80% of the revenue is generated by 20% of the sales team. Sales is tough and ongoing sales development is a never ending process. In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence. In even the fastest growing organizations, there is always room for improvement.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 6, 2013
    [Generation] SEO for Marketing Executives
    Perhaps it’s a generational thing. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing and communications. Of course, SEO is essential for teams building digital experiences , and the communications professionals supporting those experiences.
  • CHIEFMARTECH  |  THURSDAY, MARCH 30, 2017
    [Generation] Is inbound vs. outbound antiquated in an ABM world?
    The point is: there are thousands of tools to measure the success of your marketing efforts, web traffic, number of leads generated — you name it, you can probably find some piece of software to help measure it. The following is a guest article by Sangram Vajre , co-founder and CMO of Terminus , founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco , May 9-11.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation] The Psychology of Checking Your Email
    Skinner, applies to “active behavior that operates upon the environment to generate consequences" The action -- checking email -- is reinforced by the consequence -- we get email. If you’re normal , you checked your email within the past 60 minutes. If you’re even more normal , you don’t even "check your email." Instead, it’s always there -- pinging, dinging, distracting your mind, chewing up your workday, and making you stressed out and unproductive. Email is a monster.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Generation] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    State Farm has successfully appealed to younger generations through a well-known spokesperson like Aaron Rodgers and sponsoring events like ESPN’s College Game Day. This is no easy task, especially when there is pressure on marketing departments to generate revenue. And that’s exactly what they’re trying to do: generate positive emotions and make people remember them. It seems like everyone is trying to be funny in their marketing these days, but why? Well, it works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 25, 2017
    [Generation] Three strategies to take the heat out of customer conflict
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 10, 2016
    [Generation] Attribution: the science of marketing
    based on the number of quality responses they generate. you put your registration in the middle of the asset, the asset can be available to every potential buyer and it can generate more quality responses. As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Generation] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    Of the most widely used mobile streaming applications, Snapchat might have the potential to generate the most positive feelings about a brand. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Generation] 6 Time-Saving Business Tools to Help You Get Organized
    However, it can also be seen as time consuming and less valuable than other projects that generate revenue. Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Generation] Learn What AEC Clients Want, Straight from the Source
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. As president of the SMPS Southeast Louisiana chapter , I recently moderated an outstanding client panel. Our panelists represented a local port, a regional commission, and a private real estate developer.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Generation] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Lead Generation Metrics. Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 2, 2012
    [Generation] Your keywords suck and are outdated
    Keyword Generator: Using Ubersuggest for content optimization (jenifferthompson.com). You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Like I said, probably years ago. Admit it.
  • LEAD LIAISON  |  MONDAY, DECEMBER 19, 2016
    [Generation] Lead Liaison Clients Give A Standing Ovation
    The Revenue Generation Software™ company’s dynamic content builder , SiteEngage™, allows United Way to connect with a customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations. ALLEN, TX – The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Generation] The Change In B2B Marketing – 4 Rules To Live By
    It means that our demand generation programs always have a sense of “what’s next” in terms of content. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Generation] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Generation] The RIGHT Way to Weave Product Mentions Into Your Marketing
    Include product calls-to-action in your lead generation offers. To do this in an "inboundy" way, ensure your CTA related back to the content of the lead generation offer. Everyone wants to market their product like Apple. No surprise there. But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. And you know what? We learned a thing or two about product marketing there, too.
  • LEADERSHIP  |  FRIDAY, JANUARY 30, 2015
    [Generation] Interesting Infographics: The Good and the Bad of Social Media Marketing
    Use social to generate leads by monitoring and responding to potential customers’ buying signals. Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. I found it interesting to view the good and the bad comparison and I hope you do too. 5 Key Statistics. The Good: More than 80% of consumers look at online reviews weekly before buying.
  • MARKETING ACTION  |  MONDAY, APRIL 28, 2014
    [Generation] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    That said, in a recent SiriusDecisions blog post, Matt Senatore points out where marketers, even those using every facets of their marketing automation systems fall down: “Marketing automation platforms aren’t just for generating and nurturing new leads,” says Matt. And you might miss the biggest bet of all if you use it only for lead generation and nurturing: According to the Gartner Group , 80 percent of your future profits will come from just 20 percent of your existing customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Generation] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Leverage your existing communication channels, including your main LinkedIn Page, to generate awareness of this new, specialized content marketing asset. Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Generation] 4 Tips to Consumerize Your B2B Marketing
    However, in order to generate leads, it’s important that B2B marketers don’t give everything away; it’s necessary to force a purchasing decision at some point. The game ultimately helped SonicWALL sell tens of thousands of dollars of network security from the leads generated. The lines between the business and consumer worlds are blurring. In the technology world, this manifests in what’s being called the “consumerization of IT” where popular consumer technologies (e.g.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Generation] How to Identify and Fix Friction on Your Landing Pages
    Once you generate a score for each of the potential hypotheses, you can then begin to set priorities and start testing. At the end of the day, generating leads isn't the easiest thing that marketers are tasked with, but it's important nonetheless. You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren't doing what you want them to do when they get there. But why?
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Generation] AEC Marketing Trends: 2017 Edition
    Millennials are known as the “cause generation” for a reason. A generation raised on the web is fast becoming the beating heart of our industry. Additional Resources: Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. If you are familiar with Tony Robbins, motivational speaker and entrepreneur, then you’ve probably heard the quote, “Change is inevitable.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Generation] Is Technology Actually Making Us Less Productive? [New Research]
    They’re critical pieces of the inbound and content marketing funnel, and without ample time to dedicate to these tasks, marketers might not be able to generate as many leads as needed for their sales teams’ success. After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Generation] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    This puts marketers in a better position to acquire leads or contacts, generate ROI, and ultimately retain satisfied customers. Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Generation] How to be Twitterific – 39 Expert Twitter Guides and Tips
    ” 5 Twitter marketing tactics that generate the most engagement by Brafton. Ann Smarty (again) highlights five “great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way,” among them BirdSong Analytics: “Do a quick analytics search of any social media profile and find out exactly what conversations your brand is generating.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Generation] Why Introverts Make Great Leaders
    Einstein may not have sat at the head of a boardroom, but his ideas, which were a product of his quiet and continual questioning, led the way for generations to follow. At this moment, there is an article making the rounds called " The Confidence Gap." The premise of "The Confidence Gap" is that there exists a divide between those who lead and those who stagnate, and it all comes down to -- I’m not ruining any plots here? -- confidence. There’s more to it, of course.
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Generation] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    In this post, we talk about the different ways Marketing can help Sales close more leads, how Sales can help Marketing generate better leads, and how to integrate technologies to measure and improve processes and communication. This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Generation] The Ultimate Checklist for Integrated Marketing
    Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the oomph you need to generate even better results. That's because most lead generation efforts collect a very vital communication staple -- email addresses. Whether you're running a webinar online or a hosting a conference or another live event, effective integrations of social media can help you generate buzz before, during, and after the event.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Generation] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    Lead Generation Cards. Lead Generation Cards are a visual and compelling way to engage users on Twitter. What are some cool ways your company is using Twitter for lead generation? Author: Heidi Bullock It’s official – the bird is the word! itsgoodtobeJackDorsey. Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. Did you know there are 500 million tweets sent every day?!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 1, 2015
    [Generation] Hire High Performance Sales Teams # 2
    A highly motivated, successful sales organization is critical to generating revenue and margin growth year after year. Hiring High Performance Sales Teams. Follow this formula to hire sales superstars. Second installment of a two-part article on sales recruiting). “ If you can find good people, they can always change the product/service. Nearly every mistake I’ve made has been in picking the wrong people, not the wrong idea.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Generation] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    I do think, though, that the increasing cost of having the computer generate greater deviations from physical reality will have an important impact on how things turn out. For example, if going outdoors requires hugely expensive processing to hide the actual weather, the computer might start generating realities that lead the customer to stay inside.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation] The Missing Piece to Your Content Marketing Strategy
    Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. This is a proven method for generating high quality traffic to company blogs. Generating media mentions about your latest thought leadership is the fastest way to increase web traffic, downloads, and of course brand visibility. More and more firms are coming to understand the power of content marketing.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Generation] Book Review: Content Rules
    One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.). The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Generation] Be Relevant or Die: The New Nature of Nurture
    Lead generation also used to be more of a numbers game. Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. But the simple truth?
  • SNAPAPP  |  WEDNESDAY, JULY 22, 2015
    [Generation] Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015
    Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Roadshows like this one allow for a collection of forward-thinking marketers to gather and talk big ideas and brainstorm on how they can make their customer experiences even better! The challenge isn’t getting the ideas – it’s the execution.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Generation] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Generation] 5 Ways to Systematize your eNewsletter Production Process
    Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. For example, if you are targeting the millennial generation, perhaps your eLetter can include some short blurbs and links to a variety of media. Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects.
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