Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

OCTOBER 8, 2014

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. The post Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast] appeared first on. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As That information, in turn will richly inform your demand generation efforts.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

MARCH 3, 2015

Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. The post Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement appeared first on.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

FEBRUARY 12, 2014

The post Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast] appeared first on. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role. Corporate Marketing Partner Marketing Podcasts'

Advertising Agencies 100

Advertising Agencies Generation Paid Search Agency Marketing 100

Crimson Marketing

NOVEMBER 17, 2014

Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

APRIL 30, 2013

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

FEBRUARY 17, 2015

But how effective are they, and how do they compare with other demand generation methods? Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service.

CMO 100

CMO Acquisitions Lead Ranking Lead Scoring 100

Crimson Marketing

DECEMBER 1, 2015

Having a poorly understood or designed digital demand generation program does not produce results. On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program. Mark Roberts, ShoreTel CMO) appeared first on.

CMO 100

CMO Work Management Demand Tools 100

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

JUNE 7, 2013

It is possible then, that a more effective marketing mix might focus less on generating leads, and more on improving the quality of those leads. Make sure your demand generation efforts are aimed at an audience that has a deep need for your product. Only then should Marketing focus on generating leads.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

AUGUST 17, 2015

My generation : Rimini Street’s lead gen department—what David calls “Sales Development”— has a unique methodology to create target groups and maintain accountability, as well as its own custom suite of martech tools.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

FEBRUARY 25, 2015

Engineering Success: Jamie calls it “absolutely critical” that marketing have a seat at the engineering table, and explains how to package content so that your VP of Engineering or Chief Scientist will have a stake in the success of your company’s thought leadership led demand generation program. Demand Generation Podcasts'

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

MAY 7, 2014

While this has created spectacular demand generation opportunities. Demand Generation Podcasts Product Marketing' There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility.

Demand Generation 100

Demand Generation Demand Mobile Marketing Trends 100

Crimson Marketing

APRIL 28, 2014

It used to be enough that Marketing departments generated leads and handed them off to Sales. Demand Generation Podcasts' The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr.

CMO 100

CMO Demand Generation Demand Generation 100

Crimson Marketing

JUNE 28, 2013

Marketing is measurable, just include a demand generation element. . Before joining Xignite, Langstaff was Vice President, Demand Generation at email intelligence leader Return Path. Marketing is measurable, just include a demand generation element. Currently she is Vice President, Marketing at financial data provider Xignite.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

JULY 23, 2015

The role of Marketing in closing a deal doesn’t just stop with generating leads. Not only can you set measurable targets for creating awareness, but you can also incorporate demand generation elements into awareness initiatives. Sales has to do the follow-up. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MAY 6, 2014

Demand Generation Marketing Technology' With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on.

Marketing Automation 100

Marketing Automation Automation Demand Generation Demand 100

Crimson Marketing

APRIL 23, 2015

” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. There needs to be a dedicated team focused on leverage buyer data to help keep buyer personas accurate and fresh: “The team should make sure respective stakeholders have the current information and data, and that there is a regular cadence for the updates.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

JUNE 1, 2015

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation.

Demand Generation 100

Demand Generation Demand Generation Lead Ranking 100

Crimson Marketing

AUGUST 15, 2014

Demand Generation Digital Marketing' Just make sure to monitor your marketing analytics and see where it takes you.” ” (TowerData). The post How Are Marketers Embracing Opportunities From Big Data? appeared first on.

Marketing Management 100

Marketing Management Buyer Personas Advertising Agencies Demand Generation 100

Crimson Marketing

DECEMBER 17, 2015

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

DECEMBER 12, 2014

Good email campaigns can do wonders for any business hoping to generate higher revenues and create lasting relationships with buyers. Corporate Marketing Demand Generation' Dave Landry is a entrepreneur and business journalist with a background in small business finance. The post Is Email Marketing Making a Comeback? appeared first on.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

FEBRUARY 6, 2014

Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Savvy Demand Generation is Driving Change. Benefits of Transitioning From Push to Pull Marketing. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. Website Conversion. Measurable Success .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

AUGUST 19, 2014

Smart Money: How Amazon’s predictive marketing generated recommendations accounting for 30 billion in annual revenue. Brian is responsible for Lattice’s market positioning, demand generation, thought leadership and integrated marketing. Hint: “The more customers that buy, the more accurate the predictions.”.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

AUGUST 13, 2014

Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing. Palo Alto Networks creates and sells the next-generation firewall. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

MAY 22, 2014

According to a popular survey from Rocket Fuel and Forbes, CMOs who implement Big Data generate more benefits from their marketing solutions than. Big data and marketing analytics are here to stay. The post Understanding Big Data Is The Key to Success [Infographic] appeared first on. Infographics Marketing Technology'

Customer Surveys 100

Customer Surveys Analytics Generation Marketing 100

Crimson Marketing

APRIL 23, 2014

With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing.

Product 100

Product Paid Search Agency Marketing Generation 100

Crimson Marketing

OCTOBER 27, 2014

Benefits Generated by Visible Experts. This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. The leads they generate also tend to be of a higher quality, allowing their firms to screen more selectively and close more easily. How do they do it?

Lead Ranking 100

Lead Ranking Lead Scoring Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JANUARY 14, 2014

This will mean turning “engagement” into lead generation and an investment in social selling. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

SEPTEMBER 13, 2013

A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. But there’s more than a fine line between racy and racist: . Obviously #BADMarketing. . Images: Courtesy of CRACKED/Abercrombie & Fitch.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

APRIL 15, 2015

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

JANUARY 23, 2015

Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.”

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

APRIL 9, 2015

Top performing organizations “generate revenue equally from established customers and new customers, while average firms generate 70% of revenue from new acquisitions, and only 30% from the established customer base.” Marketing Automation Caters To Existing Customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100