Page 85 of 162 Previous | Next 
  • HUBSPOT  |  TUESDAY, NOVEMBER 6, 2012
    [Generation] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
    But a portion of that traffic should also be bringing in traffic that converts on lead generating calls-to-action on your site. Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books.". These books were not like other books you may stumble upon. They were fat and heavy, dirtied your fingers, and configured your eyes into a permanent squint-mode with their tiny type.
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 25, 2015
    [Generation] The Best Way To Convert New Buyers Is To Help Them First
    We also see teams of collaborators and curators and designers who find ways to generate quality content at scale. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? How do you build an effective content marketing strategy?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation] 5 Ways Mobile Marketing is Affecting Social Media
    If you want to learn more about leveraging mobile in your marketing plan, take a look at our eBook How to Use Mobile Marketing to Generate Leads. Inside, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile. How often do you check social media on your phone? In fact, when was the last time you even got through an entire day without your i-enabled device or Android-powered gadget?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] 5 B2B Website Design Trends for 2016
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends. Less Photography, More Illustration.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Inbound Marketing Blogging
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Blogging appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • NUSPARK  |  SUNDAY, OCTOBER 20, 2013
    [Generation] Google stopped tracking keywords; but there are still ways to monitor keywords for SEO
    This is great information, as you can use it to see how often your site showed up in search results, as well as how many times listings generated clicks (or not). Not Provided? Why Not? What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.”
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Generation] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls. As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Generation] How to Easily Design Images Like a Pro [Live Webinar]
    However, for the marketers out there running social, blogging, email, lead generation, and a billion other things, creating images sounds like one more hat you just can't fit on your head right now. "A picture is worth a thousand words.". We've all heard this saying before, and to marketers, it's becoming increasingly true. Images can help businesses suceed -- tweets with images result in 18% more clicks , and 17% of marketers are planning to increase their use of visual assets in 2015.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Generation] The Psychology of Viral Content
    Viral content should be simple, unexpected, concrete, credible, emotional, and story-generating (or SUCCESs). Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] 4 Things We Learned from the Ice Bucket Challenge
    Not only did their donations skyrocket, but they have generated immeasurable awareness about their cause. Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] YouTube - Informal Learning in 10 minutes
    Ive been following your work for a year, and this summary of your theses generated numerous quotables. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Generation] A Social Media Measurement Dashboard; One Approach
    Related Posts: NuSpark Measure Stop the Insanity; A View on Social Media ROI for Lead Generation Social Media Advertising. A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. .
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 4, 2010
    [Generation] How To Shorten The B2B Buyer Cycle With Landing Pages
    Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.
  • LEANDATA  |  WEDNESDAY, OCTOBER 11, 2017
    [Generation] Build a Killer Sales Development Machine with Data
    Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Kelly, the Vice President of Marketing and Demand Generation, cited a key example of the problem. Bertuzzi likes to say that the No. 1 lever you can pull to boost Sales Development Rep productivity is data. But there’s a problem.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Generation] Key Takeaways from MarketingProfs’ #ContentBootCamp
    For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum.
  • CAPTORA  |  TUESDAY, JUNE 14, 2016
    [Generation] Find Missed Conversion Opps Hidden in Plain Sight
    However, in order to accelerate funnel growth, keep your SDRs happy, and generate more revenue, you need to think outside the box and find your missing opportunities. Marketers today sometimes feel like a many-headed Hydra – heads spinning constantly as they look for more and better ways to grow their marketing pipeline. Yet, even the most diligent know they are missing opportunities to reach new prospects. Unlike Mr. Potato, you don’t have eyes in the back of your head!
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Generation] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Predictive scoring and profiling technologies add tremendous value when it comes to sales and marketing workflows for account or lead prioritization, inbound marketing and demand generation, so it’s a natural extension to bring these advanced techniques into your advertising strategies,” said Vik Singh, co-founder and CEO of Infer. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Generation] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    This type of content historically gets a bad rap as ' link bait ,' which can be defined as content specifically created with the goal of generating attention and encouraging others to link to the website. Asking (Politely): We're not suggesting that you beg and bribe your way into generating inbound links. Even better is when a website picks up and covers the news you're promoting in an article of their own, generating an even more valuable inbound link.
  • MODERN MARKETING  |  SUNDAY, MARCH 15, 2015
    [Generation] Social Engagement Stories From SXSW
    In just one day at SXSW, the conference generated 94,552 mentions across the web. Austin is buzzing with the thrill of SXSW this week. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music.
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 1, 2011
    [Generation] The 8 Most Common Sales Mistakes
    Director of Global Inside Sales and Demand Generation for SAP. I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Generation] Get Started with a Content Marketing Library
    The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. As a company begins to build out a library of content, the emphasis is usually placed on lead generation and the first three-quarters of the buyer’s journey. Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Generation] How to Shorten the B2B Sales Cycle
    A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it. The future of your company (and its stock price) may depend on getting revenue in the door faster.
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 28, 2012
    [Generation] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    As one senior marketing exec told me “many senior marketers are just waiting for the next generation to figure this one out.” We’re winding down the summer and sending the kids back to school. Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Generation] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action. A monthly review will generate at least a handful of blog writing ideas to consider. Are you a Search Engine Watch Member? |
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Generation] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    But success often goes hand-in-hand with complexity, particularly for marketing teams responsible for maintaining and expanding brand visibility and generating demand. Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach.
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Generation] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    This example speaks to both lessons one and two: featured content focuses on user-generated photography local to the area, with glocalization and visuals as focal points. As an added bonus, the focus on user-generated content adds to the potential of the campaign to appeal to and engage Apple users, and further complements the brand’s persona of simplicity and individuality that’s consistent throughout its messaging.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Generation] How to Prove the Value of Inbound to Your CFO [Free Kit]
    And you''re probably finding that you need to shift resources around -- or get more of them -- to make the changes needed to increase lead generation, reduce costs, and grow new markets. Another is being able to show that inbound marketing analytics play a major part in attributing dollars spent to revenue generated. If you''re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Generation] Create an Event Oasis: The Top Reasons to Host a Lounge
    Generate even more demand. Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Generation] Lead Retargeting – How to Revitalize Your B2B Contact List
    I write a lot about how to generate B2B leads. Usually, the context is to target new prospects, individuals or companies who have not previously responded to a lead gen offer. While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 5, 2017
    [Generation] How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
    The illusion being that by consistently putting “content in front of people” , the company will grow from resulting leads generated by its content. Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 20, 2017
    [Generation] Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
    Brands should also lean heavily on analytics tools to generate insights via digital engagement, social listening, and other data channels offering insight into your brand’s performance. These categories include: Generating resources (donating profits to charities, or sending shoes overseas to needy communities, as in the case of the shoe brand TOMS).
  • CONTENT STANDARD  |  THURSDAY, MARCH 9, 2017
    [Generation] The Pendulum Audience: Brand Marketing Lessons in Institutional Trust
    But even if your brand has embraced the digital age before your pivot to the younger generation, traction might still be proving difficult. In eighth grade science classes around the world, students are introduced to Newton’s first law of motion: a body in motion tends to stay in motion unless acted upon by an outside force.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Generation] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush? As you probably know, these games were wildly successful (and profitable!). They proved, once again, that games are not just for kids.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Generation] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    You can better understand exactly where your visitors came from and which campaigns generated the most ROI. Now it’s your turn to turn these five ideas into ROI-generating tactics within your own PPC campaigns! Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. We’re excited to partner with them to bring you fresh insights in a fun format. .
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Generation] Marketri LLC Expands Offerings with New Marketing Department Augmentation Service
    Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2011
    [Generation] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns. The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Generation] All your best content may now be considered fake news
    In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide feared and respected news sites in their own right. It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] The Rise of Mobile Banking
    Millennials aren’t the only generation choosing to automate their finances. I once made the mistake of visiting a bank to open a new credit card. After a lengthy wait, the banker began by asking about my plans for the weekend and favorite sports teams. The small talk, while pleasant, wasn’t bringing me any closer to that credit card. I wondered if there was an app I could have used instead.
  • BIZIBLE  |  MONDAY, MAY 16, 2016
    [Generation] How To Become The Marketing Technology Expert, Core Competencies Of The Marketing Operations Leader [pt. 2 of 4]
    Every organizations has different competitive forces and needs to address when it comes to running demand generation or account-based marketing. Welcome back to our series on marketing operations leadership. In this lesson we'll show you how to become the marketing technology consultant at your organization. Marketing technology is the source of customer information and the lever that controls the sales/marketing funnel.
  • MARKETING ACTION  |  MONDAY, MAY 12, 2014
    [Generation] SugarCRM Partner Sees 7X Increase in Qualified Leads
    By using Act-On in conjunction with Sugar, the agency cut its advertising expenses and saw a seven-fold increase in qualified lead generation. Results for W-Systems Clients through Lead Generation and Integration. W-Systems also uses integrated CRM and marketing automation systems to improve collaboration between sales and marketing teams, and to generate more actionable leads. Want to learn more about how W-Systems improved content marketing and lead generation?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Generation] Drop the “Social” Prefix Already…It’s Just “Selling”
    Now, with LinkedIn, it’s easier than ever to directly get ahold of the person who handles demand generation or IT infrastructure. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] How Data Science Is Transforming Sales and Marketing
    Other companies (such as Act-On) have enriched the marketing discipline with automation and tools for lead generation, lead nurturing , and lead scoring. What in the world is data science? And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Generation] What the Future Holds for Business Blogging
    Marketers use their blogs for more than just attracting visitors at the top of the funnel and generating new leads. As a result, more marketers will start to measure the ROI of their blogging efforts using closed-loop analytics -- to understand their blog''s impact on lead generation and customer acquisition and tie their business blogging efforts to the bottom line. Lately, the whole marketing community is abuzz about content. And rightfully so.
  • MODERN MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Generation] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Today, the role of the modern marketer has evolved from finding ways to generate demand, to educate and know the most about the industry they are in. She has 10 years of experience in demand generation and strategic marketing in different industries, in both SMB and Enterprise. by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the MarketingProfs B2B Marketing Forum.
  • WRITING ON THE WEB  |  FRIDAY, OCTOBER 28, 2011
    [Generation] Memory + Emotional Attention = Content Marketing
    You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Generation] Content Marketing for Engineers
    Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.”
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 19, 2017
    [Generation] Survey: Marketers Remain Challenged to Prove the ROI of Efforts
    Marketers may be attempting to prove the ROI of their social and content initiatives, but they are facing pressure from management to show their lead generation efforts as well. A survey conducted by B2B Marketing and The Telemarketing Company in 2016 found that most B2B marketers (59 percent) are “significantly” pressured to generate additional leads by upper management.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Generation] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they're doing—and how to tweak their performance to become fine-tuned revenue generating machines. If it takes a lot of time to generate leads relative to the number of people visiting your website - that can be a sign of a problem. In one example, research shows that websites with up to 40 landing pages generate 7 times more leads than sites with just 1-5.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Generation] Why Your Twitter Marketing Strategy Is All Wrong
    On the other hand, Facebook and Google generate about 40 percent each, according to Parse.ly. As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters. But your Twitter marketing strategy? It doesn’t seem to be paying off. Plenty of brands are finding themselves in this same position. Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Generation] 82% of Businesses Are Unsatisfied With Daily Deal Sites [INFOGRAPHIC]
    In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it's doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Generation] The Six Best Screen Capture Tools
    Enter the address (URL) of any web page and the screen capture tool will generate a high-resolution screenshot of the full web page as a PNG image that you can download. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs.
  • WEBBIQUITY  |  TUESDAY, AUGUST 13, 2013
    [Generation] SEO Management Tools: Hype vs. Help
    For example they’re more than twice as likely as non-users to measure how specific keywords generate site traffic (80% vs. 35%) or to track the search page rank for specific keywords (84% vs. 33%).” When evaluating search engine optimization (SEO) management tools, it’s vital to understand what such tools can—and can’t—actually do.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Generation] 9 Critical Components for Optimized Marketing Emails
    also be used as a channel for generating leads. By making it easy for your email readers to share your offers with their networks, you’re not only expanding your audience and your reach, but you’re also broadening your opportunity to generate new leads. You can also include an email forward link, which is another great way to encourage your readers to share your content to help you generate new leads. As a marketer, email marketing should be one of your favorite tools.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Generation] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    12) No comprehensive, scalable strategy for lead generation. The pages working in a synchronized effort to generate marketing and sales qualified leads. Just like electricity to power lights and office equipment, think of your website as the source to generate leads and sales on a daily basis. When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. There are so many things you just can't wait to have put into place!
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Generation] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The third thing is, does the revenue generation in the company consist of a single integrated process? Why are we talking about revenue generation all of a sudden? In well-aligned companies, marketing generated leads have a. It won’t happen overnight, but you can at least put the goals in place, start to put things in order so that marketing can be generating revenue opportunities on an ongoing basis.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Generation] Clever Conversion Tricks for Better Landing Pages
    Lead generation landing pages. Did you get a brand new budget for 2016? How’re you going to use it? Whatever you plan to do, consider this: What if you could get more results from every one of those dollars? What could you accomplish if every single one of those dollars went 10% further? That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Thousands (or more) maybe of digital advertising.
  • HUBSPOT  |  SUNDAY, JANUARY 12, 2014
    [Generation] 30-Day Blog Challenge Tip #11: Form Your Blogging Habit
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Carrie Milford , Marketing Coordinator at Incitrio : " Blogging is like any other habit: It has to be formed.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Generation] Are you a social media marketing trapper?
    Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.
  • DISCOVERORG  |  WEDNESDAY, APRIL 12, 2017
    [Generation] Data-Agnostic? See How Data Quality Affects ROI in This A/B Test
    The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way.
  • PAUL GILLIN  |  THURSDAY, JULY 25, 2013
    [Generation] Attack of the Customers Roundup, July 25, 2013
    3 Easy Steps To Turn Business Failures Into Customer-Generating Positive Case Studies. Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications.
  • MARKETING ACTION  |  TUESDAY, AUGUST 4, 2015
    [Generation] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    Revenue generated from qualified leads. The amount of revenue generated from qualified leads. There should also be a review of any wins or losses generated from qualified leads, and you should gather feedback from sales. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey.
  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Generation] Rethinking Referral Marketing: Demonstrate Your Expertise
    With original and truly educational content, you will have one of the key ingredients of a successful referral marketing strategy, helping generate new referrals from folks you may never even interact with. Dig into the research behind generating referrals today with our free Referral Marketing for Professional Services Firms research report.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] Why Business Development Begins with Your B2B Website
    The sooner you embrace this change — and build a website designed to generate leads and persuade prospects — the sooner you’ll benefit from today’s Internet-fueled marketplace. A B2B Website is Easy to Find and Generates Leads. The lead-generating B2B website is a complex organism. Expertise is the currency of online lead generation. Additional Resources: Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Generation] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Email Summit: What’s the best lead generation tactic? Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This approach enabled Celarity , a marketing and creative services staffing and recruiting firm, to double the number of candidates it places and increase revenue by more than 35% over the past two years.
  • SNAPAPP  |  WEDNESDAY, MARCH 25, 2015
    [Generation] More Than Quizzes: 3 Types of Interactive Content that Drive Leads
    We shared three of our favorite types of interactive content that generate leads over on the Content Marketing Institute’s blog. These days, when we hear about interactive content, it’s almost always in the context of the almighty quiz. Sure, quizzes are great - we live them, love them, and share them. But they’re not the be-all-end-all of interactive content. Interactive White Papers.
  • LEANDATA  |  FRIDAY, MAY 5, 2017
    [Generation] LeanData Named One of Favorite Apps on Salesforce AppExchange
    LeanData’s best-in-class solution simplifies the complexity of the B2B sales process and makes revenue-generation teams more productive through intelligent lead management. SUNNYVALE, Calif., May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Generation] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Generation] 10 Ways to Misbehave on LinkedIn
    LinkedIn has evolved into a powerful lead generation tool for many businesses. How’s your professional brand? Polished? Cutting-edge? Or maybe a little rough around the edges? Any one of those is fine – so long as it works for you. Not everybody has to keep up appearances online. But a lot of us do. Most of us, in fact. We may not have to polish our personal brand to the extent an executive would, but we still need to behave in a way that doesn’t put people off.
  • MARKETING INSIDER GROUP  |  THURSDAY, AUGUST 12, 2010
    [Generation] Marketing Leads: Quality Vs. Quantity
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. The changing landscape of “Traditional lead generation” as it pertains to the IT market.
  • MODERN MARKETING  |  MONDAY, JUNE 12, 2017
    [Generation] How To Create A White Paper That Converts
    With these tips, you can efficiently create a whitepaper that builds trust in your brand, generates leads, and drives revenue. White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting.
  • KEO MARKETING  |  THURSDAY, MARCH 10, 2016
    [Generation] How and Why to Use Segmentation in B2B Marketing
    Many marketers have noticed a significant impact in their conversion and lead generation metrics when they make personalization a core element of their campaigns. Segmentation is increasingly important for successful B2B marketing, and for marketing in general. That’s because the prevailing trends include an emphasis on personalization, or targeting and customizing the message according to specific recipients or audience groups.
  • MODERN MARKETING  |  SUNDAY, JULY 7, 2013
    [Generation] Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]
    showed Manufacturing marketers had the highest growth rates of MQLs generated in the first months of their deployment. by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Generation] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Generation] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    LinkedIn has evolved into a powerful lead generation tool for many businesses. B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. But even the most stellar content will fall short of your goals for it if you’re not promoting it well – in the right places, at the right time.
  • WEBBIQUITY  |  MONDAY, MARCH 12, 2012
    [Generation] 12 (of the) Best Social PR Guides, Tips and Techniques of 2011
    David Meerman Scott passes along tips learned while promoting his most recent book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring?
  • EVERYONESOCIAL  |  WEDNESDAY, AUGUST 2, 2017
    [Generation] 8 Essential B2B Sales Tools Everyone Should Be Using
    In order to succeed in B2B sales (or sales in general), there are a few tools that are necessary to generate more qualified prospects and in closing more deals successfully. Generating more leads and closing more deals are always the priority for B2B sales teams. This includes lead generation, outreach, brand visibility, relationship building, increasing win rates, and improving ROI. Essential Tools for Your B2B Sales Process.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Generation] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation. How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Generation] Customer Data Platforms Revisited: The Future of Marketing Data
    The practical advantage of those systems over Data-only solutions is obvious: Decision systems deliver a revenue generating application while Data-only systems do not. It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [Generation] Top 24 B2B Marketing Posts in February
    7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. Jon shared his “secret sauce” for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Generation] The Ultimate Guide to Mastering Pinterest for Marketing
    Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Feature Offline Events: Create a pinboard that features the best photos and video footage of the annual event you host to help you generate buzz and promote the next one. Keep track of referral traffic and leads generated from Pinterest.
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Generation] Content Marketing: A Key Component of Professional Services Marketing Plans
    SEE ALSO: The Lead Generation Process: How Content Marketing and Lead Generation Work Together. We do so to generate valuable buzz and inbound links. The credibility you generate online through the quality of your content can be enhanced when people meet you in person. Our own research verifies that firms that generated 40 to 59 percent of leads online tend to grow the fastest. Content marketing is changing the way professional services are bought and sold.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 31, 2017
    [Generation] Turn your lackluster B2B content marketing strategy into a standout customer experience
    We tend to think gated = generation of leads, ungated = building of trust. Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Got 5 minutes? Want to explore differentiation and give your content marketing strategy a kick up the ass? Then you’re in the right place. But firstly, I’ve got to get something off my chest….
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
    As Doug explained in his CMW session, content marketing is becoming a “home run game” – most marketing departments generate only a few truly exceptional content pieces each year, and that’s fine, because you only need a few. These are the pieces that generate massive engagement – the kind of content used by speakers as examples doing presentations. Author: Maggie Jones Couldn’t make it to Content Marketing World this year?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Generation] 6 Content Marketing Lessons to Learn from Monopoly
    These terms are typically less competitive, making it possible to generate a piece of content (blog post, whitepaper, etc.) A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents.
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Generation] Social media strategy leaders: an intro to the series
    Social media leaders are now hiring, training, and mentoring the first real generation of social media managers. Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Generation] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Leverage your existing communication channels, including your main LinkedIn Page, to generate awareness of this new, specialized content marketing asset. Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [Generation] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    For instance, sales people will complain about poor quality leads generated by marketing. Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues.
  • SCHUBERT B2B  |  MONDAY, OCTOBER 23, 2017
    [Generation] 3 Examples of B2B Video Marketing Done Right
    It shows how Slack helps businesses improve workplace communication — all while generating a chuckle or two. An Integrated marketing communication plan helps you meet real business objectives – generate leads, grow revenues, gain market share, and become the leading brand. There’s no denying the benefits of video marketing for businesses of all shapes and sizes.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Generation] PPC Budget Forecasting on the Fly
    Of course, you would love to generate extra revenue and opportunities but can you really provide accurate data in enough time so that you can get the rest of your work done on top of these estimates before 5 pm on a Friday? Of course, adding additional keywords or moving targeting and settings around will help to generate additional opportunities.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Generation] idio Does Sophisticated Content Recommendation
    The recommendations are typically fed back to execution systems, such as email generators or Web content managers, which insert links to the recommended content into Web pages, emails, or newsletters. Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may lead you to wonder whether there’s anything we actually left out.
  • VIEWPOINT  |  WEDNESDAY, DECEMBER 14, 2016
    [Generation] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?
    Marketing tries to generate greater numbers of prospects. Should marketing and sales agree on the definition of a lead? They should, but mostly don’t. According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads. Per sales, a qualified lead is based on criteria they understand, but marketing is in dark.
  • COMPUTER MARKET RESEARCH  |  WEDNESDAY, MAY 24, 2017
    [Generation] How to Set Up your Market Development Funds Program: Part 2
    The ABC Company MDF opportunity is designed to support partners’ demand generation efforts. Partners are asked to submit the expected ROI that the MDF activity spend will generate. Telemarketing call campaigns for lead generation direct mail or e-mail marketing campaign follow-ups. Computer Market Research. How to Set Up your Market Development Funds Program: Part 2.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Generation] 5 Tips for Making the Most of Email Newsletters
    I’ve worked on newsletters that had thousands of different versions – all generated using dynamic content. Track clickthrough rates, conversions, and revenue generated. Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. These regularly scheduled email messages go on a daily, weekly, monthly, or quarterly basis. (I I don’t know anyone who has a yearly email newsletter, but I guess it’s possible.)
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Generation] A Simple Guide to Creating an Expert Roundup Post
    Do Expert Roundups Actually Generate Results? Despite the mistakes, I managed to get 16 experts in the HR space to respond to my outreach, and the article I created about the Best HR Software , generated 286 views in the first month, 71 social shares, and five backlinks. That article, generated 1,747 views in the first month, 193 social shares, and 45 backlinks. Want to drive traffic to your blog and boost your social activity?
  • HUBSPOT  |  THURSDAY, JULY 26, 2012
    [Generation] A Simple PowerPoint Ebook Template for Mere Marketing Mortals
    We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. Let's create a beautiful ebook together and generate you tons of leads! Step 4: Optimize Your Ebook for Lead Generation. In fact, we invest a lot of manpower into our own ebooks -- we've hired someone whose entire job is to write ebook content, and lay them out beautifully in InDesign. Thing is.
  • HUBSPOT  |  THURSDAY, JANUARY 1, 2015
    [Generation] How to Find Accurate and Compelling Data
    Avoid data that is anecdotal, user generated, or based on hearsay. No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of. let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Generation] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people''s attention? Try to guess which of these two CTAs had the highest clickthrough rate. Here''s CTA #1: Here''s CTA #2: Ready for the answer?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Here’s a typical scene: You’re tasked with creating a content marketing strategy that includes defined pipelines of regularly generated, customer-centric content. the views, clicks, and leads their content generated) empirically demonstrates the impact they’re making to the company, and it justifies their continued contribution to the process.
<< 1 2 ... 83 84 85 86 87 ... 161 162 >>