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    [Generation] Lead Liaison Clients Give A Standing Ovation
    The Revenue Generation Software™ company’s dynamic content builder , SiteEngage™, allows United Way to connect with a customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations. ALLEN, TX – The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing.
    [Generation] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business!
    [Generation] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    This puts marketers in a better position to acquire leads or contacts, generate ROI, and ultimately retain satisfied customers. Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic.
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Generation] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    In this post, we talk about the different ways Marketing can help Sales close more leads, how Sales can help Marketing generate better leads, and how to integrate technologies to measure and improve processes and communication. This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula.
    [Generation] B2B Marketers: How To Avoid Scaring Away Website Visitors
    However, in a lead generation study by MECLAB, photos of real people outperformed stock photos by 95 percent. Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security. A bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. While it varies by industry, most websites have 30 to 60 percent bounce rates.
    [Generation] Interesting Infographics: The Good and the Bad of Social Media Marketing
    Use social to generate leads by monitoring and responding to potential customers’ buying signals. Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. I found it interesting to view the good and the bad comparison and I hope you do too. 5 Key Statistics. The Good: More than 80% of consumers look at online reviews weekly before buying.
    [Generation] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    That said, in a recent SiriusDecisions blog post, Matt Senatore points out where marketers, even those using every facets of their marketing automation systems fall down: “Marketing automation platforms aren’t just for generating and nurturing new leads,” says Matt. And you might miss the biggest bet of all if you use it only for lead generation and nurturing: According to the Gartner Group , 80 percent of your future profits will come from just 20 percent of your existing customers.
    [Generation] Appconomy and Neusoft Form Alliance for China Market
    By integrating the powerful Appconomy Platform for AppCommerce with Neusoft’s cross platform app environment, Appconomy will be able to power a new generation of commerce and community apps in the US, China, and globally. Neusoft Corporation, the largest IT solution & service provider in China, and Appconomy, Inc. announced today plans to form a strategic alliance.
    [Generation] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Leverage your existing communication channels, including your main LinkedIn Page, to generate awareness of this new, specialized content marketing asset. Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course.
    [Generation] 4 Tips to Consumerize Your B2B Marketing
    However, in order to generate leads, it’s important that B2B marketers don’t give everything away; it’s necessary to force a purchasing decision at some point. The game ultimately helped SonicWALL sell tens of thousands of dollars of network security from the leads generated. The lines between the business and consumer worlds are blurring. In the technology world, this manifests in what’s being called the “consumerization of IT” where popular consumer technologies (e.g.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Generation] Micro-Influencer Marketing: A Comprehensive Guide
    In its analysis, Markerly determined the following: Instagram users with fewer than 1,000 followers generated likes 8% of the time. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer.
    [Generation] AEC Marketing Trends: 2017 Edition
    Millennials are known as the “cause generation” for a reason. A generation raised on the web is fast becoming the beating heart of our industry. Additional Resources: Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. If you are familiar with Tony Robbins, motivational speaker and entrepreneur, then you’ve probably heard the quote, “Change is inevitable.
    [Generation] The Change In B2B Marketing – 4 Rules To Live By
    It means that our demand generation programs always have a sense of “what’s next” in terms of content. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated.
    [Generation] The Best Marketing Speakers
    Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. More important than the high engagement is this: As a group we were able to crowdsource a list of 94 of the best marketing speakers in the world.
    [Generation] Be Relevant or Die: The New Nature of Nurture
    Lead generation also used to be more of a numbers game. Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. But the simple truth?
    [Generation] The Ultimate Checklist for Integrated Marketing
    Individual marketing channels that work in tandem to promote an offer, promotion, or even a full-blown campaign can give you the oomph you need to generate even better results. That's because most lead generation efforts collect a very vital communication staple -- email addresses. Whether you're running a webinar online or a hosting a conference or another live event, effective integrations of social media can help you generate buzz before, during, and after the event.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Generation] Why Introverts Make Great Leaders
    Einstein may not have sat at the head of a boardroom, but his ideas, which were a product of his quiet and continual questioning, led the way for generations to follow. At this moment, there is an article making the rounds called " The Confidence Gap." The premise of "The Confidence Gap" is that there exists a divide between those who lead and those who stagnate, and it all comes down to -- I’m not ruining any plots here? -- confidence. There’s more to it, of course.
    [Generation] Three strategies to take the heat out of customer conflict
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues.
    [Generation] Hire High Performance Sales Teams # 2
    A highly motivated, successful sales organization is critical to generating revenue and margin growth year after year. Hiring High Performance Sales Teams. Follow this formula to hire sales superstars. Second installment of a two-part article on sales recruiting). “ If you can find good people, they can always change the product/service. Nearly every mistake I’ve made has been in picking the wrong people, not the wrong idea.
    [Generation] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Let your customers generate their own testimonials. According to a white paper published by Baazar Voice, 51% of Americans trust user-generated content (UCG) more than other sources of information. We know customers today are in greater control of the relationship they have with our brands. They aren’t just passively receiving our marketing; they’re actively consuming related content (that we may have played no role in crafting) in social media and other channels.
    [Generation] If You’re Going to Reach Consumers with Video, Do So Quickly
    You’ll generate better viewer attention and re tention. The verdict is in, and the analytics are clear: if you’re selling products and services to modern customers, no tool has a bigger impact on sales than video. Marketing pros know it, too: video is the medium with the best ROI. But…what kind of video? How long should it be? Death by Longevity. Cool fact: a video loses 90% of its audience after 100 seconds of elapsed time. Cool fact #2: There’s a science to fast-storytelling.
    [Generation] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    I do think, though, that the increasing cost of having the computer generate greater deviations from physical reality will have an important impact on how things turn out. For example, if going outdoors requires hugely expensive processing to hide the actual weather, the computer might start generating realities that lead the customer to stay inside.
    [Generation] Is Your B2B Marketing Lost or Found?
    Longer lasting results – the shelf life of organic results can be quite long, generating search results for long periods after the search engines have found your site. Artillery B2B Marketing Blog > The Forward Observer Question : What does traditional, outbound marketing have in common with fax machines and audio cassettes? Answer : All still exist, but because of the Internet, their heyday has passed. Ten years ago, sellers had more control over product information than did the buyer.
    [Generation] The Missing Piece to Your Content Marketing Strategy
    Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. This is a proven method for generating high quality traffic to company blogs. Generating media mentions about your latest thought leadership is the fastest way to increase web traffic, downloads, and of course brand visibility. More and more firms are coming to understand the power of content marketing.
    [Generation] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    Of the most widely used mobile streaming applications, Snapchat might have the potential to generate the most positive feelings about a brand. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time.
  • SNAPAPP  |  WEDNESDAY, JULY 22, 2015
    [Generation] Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015
    Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Roadshows like this one allow for a collection of forward-thinking marketers to gather and talk big ideas and brainstorm on how they can make their customer experiences even better! The challenge isn’t getting the ideas – it’s the execution.
    [Generation] 10 Clever Ways Your Email Signature Can Support Your Marketing
    While your email signature might not necessarily help you generate more registrants, it will surely spread the word about the event and gain some awareness among your target audience. You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.
    [Generation] 10 Genius Ideas That Changed Marketing Forever
    This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. Finally, a blog gives you real estate to place calls-to-action in order to generate leads. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing.
    [Generation] Marketing technology as a strategic asset and executive unicorns
    By hiring and developing more tech-savvy marketers, in addition to the particular specialties that they bring to the organization, and giving them experience in collaborating in diverse teams, these marketing executives are seeding the future with whole new generation of “unicorn” marketing leaders. Over the past several months, I collaborated with Lenati , a marketing strategy consultancy, on a series of interviews with senior marketing executives.
    [Generation] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    9) The top priorities for marketers in APAC are generating contacts/leads and converting them into customers. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing.
    [Generation] 5 Ways to Systematize your eNewsletter Production Process
    Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. For example, if you are targeting the millennial generation, perhaps your eLetter can include some short blurbs and links to a variety of media. Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Generation] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
    Of course, if you can generate a great brand AND a ton of links, you are going to be sitting pretty. Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history.
    [Generation] Quiz Mania: Why We Love Taking and Sharing Quizzes
    People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. One quiz generated over $75,000 in revenue and 1,220 new customers. Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves.
    [Generation] 4 Ways to Segment Your Best Leads
    If you do inbound marketing correctly, you'll be generating tons of leads for your business. Which one generates the best leads? HubSpot Customer Tip: Slice and dice your leads in your CRM integrated with HubSpot based on "first conversion event" to see which offers generate the best leads for you. See how HubSpot can help you better generate and track your traffic, leads and customers.
    [Generation] 5 Ways that Madame Tussauds Truly Gets Their Audience
    From the band One Direction to Adele and from George Clooney to the cast of Twilight, they serve the different generations. If you plan to travel to London this fall, there are many things to do , but if you happen to attend the Modern Marketing Experience in London , you are only a short walk and one Tube stop from the famous Madame Tussauds. Nearly 500 million people have visited this attraction since its first permanent home was established on Baker Street in London in 1835.
  • ANNUITAS  |  THURSDAY, JUNE 30, 2016
    [Generation] Lead Scoring Mistakes
    However, not all lead scoring programs will do the job and in fact, some can actually harm your demand generation efforts if not developed correctly. Modern Marketers know it’s important to score leads and that lead scoring is a well known best practice. Many scoring programs have set scores for each type of content with little variation. Often times marketers score certain types of content (white papers and case studies) with higher value than other types (eBooks or product sheets).
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Generation] 11 Content Curation Tools Every Marketer Needs
    If you want a more comprehensive, algorithmically generated digest of news, feeds, and content to curate, you’ve come to the right place. will not only generate the most relevant articles to view and share, but it will also include complementary topics and other For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels.
    [Generation] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
    For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success. 83% of those surveyed said they use social media to communicate with target audiences and while B2Cs use social to generate sales, not surprisingly, B2Bs focus on lead generation.
    [Generation] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Want to learn more about generating ideas from past success? Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” ” I’ll admit there have been times where I have thought to myself, “There is NOTHING else to create around this topic.”
    [Generation] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    When you generate a company list the default sorting will be by name but you’ll notice that the columns allow you to sort by business type, industry, revenue, or employees. We are happy to announce our March 2011 release. This month we focused on usability enhancements that will help you drive your sales team’s efficiency and sales productivity. Enjoy! Here are your V61 March release highlights: • New Company Detail View. Company List Sorting.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Generation] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    And I’d be surprised if the “container” supported the calls-to-action that are so vital to lead generation. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.
    [Generation] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
    [Generation] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Whether you want to learn more about demand generation trends or marketing automation, this blog has you covered. Traffic Generation Cafe. Over 2.5
    [Generation] 4 Ways to Get Better ROI on Every Marketing Campaign
    The next step in our campaign design is to set ourselves up for lead generation. . A report by Circle Research found that 42% of B2B marketers believe email marketing to be their most effective lead generation tactic, making a strong case for marketers to make better use of their email database. . Ask any demand gen marketer: Executing a great marketing campaign is not easy. .
    [Generation] Are You Committing Content and Social Media Sabotage?
    ” Plus, according to the study, “positive online shares generate a 9.5% “Our data — based on access to share and click-back data for hundreds of thousands of websites — indicate that websites giving users a minimum of five choices generate the largest volume of sharing,” Watson says. Recently, I had a music journalist and friend conduct an interview with one of our favorite artists.
    [Generation] The drive for more business credibility and returns from marketing
    In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group the result was that: 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth. 72% are tired of being asked for money without explaining how it will generate increased business. I recently read an interesting Harvard Business Review blog post “Marketing is Dead” exploring the views of CEOs on Marketing and business credibility.
    [Generation] Create More of the Right Content Experiences With Interactive Content
    Most of those will yield a few dozen or 100 leads – but one or two will be sleeper hits that generate 2-3 times that amount. Is there a chance you’ll create a content asset so amazing it goes viral and generates thousands of conversions every month? In my role as the head of the customer success program here at SnapApp, I talk to a lot of customers struggling with the same question: should I create more content, or better content?
    [Generation] 2014: A Year of Self-Doubt for Marketers
    This allows you to see how many leads a certain tactic or channel generated as well as how many of those leads converted into paying customers. When you close the loop, you can eliminate doubt and know for certain whether a particular tactic is a lean, mean lead- and customer-generating machine or a dud. I know, I know -- "a year of self-doubt" sounds like a bit of a downer. But chin up! I have no intention of ruining your New Year with stress-inducing hypotheticals and criticisms.
    [Generation] Does Vine Still Matter for Your Video Marketing Strategy?
    Back when Vine launched in 2013, it quickly generated buzz as the next “it” social media app. Everybody’s talking about video marketing strategy these days, but one video sharing platform seems to be shut out of the conversation: Vine. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. According to Markerly , more than half (52 percent) of Vine’s most-followed users have left the platform as of Jan.
    [Generation] Marketing Minds: Brad Shorr – Director of Content Strategy @ Straight North
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. We’re putting much more emphasis on infographics, video and custom imagery for our clients and for our agency’s content; the lead generation results over the past several months have been strong. For marketing pros, Lead Generation Insights.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Generation] 7 Ways to Create a Long-Lasting Relationship Between Content and Design
    What’s important is to start generating concepts and spinning ideas off each other as a team -- concepts and ideas that are creative, user- or viewer-friendly, and realistic to execute within your timeframe or budget. chances are the content developer is going to generate a lot of copy for those sections, so they should be very visible.
    [Generation] Three uncomfortable lessons about criticism I learned from publishing my book
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel. Fear The Liberator: A Space Opera Novel. I self-published on Amazon. I worked sweats and fears on that darling, had a professional editor and published it with the best intentions.
    [Generation] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    websites, brochures, newsletters, emails) than lead and revenue generation? When working together, marketing will be able to generate highly qualified leads for the sales funnel and find the best venues to showcase your Visible Experts. Identify your ultimate goal and a series of intermediate objectives that will drive every tactic—from website optimization and content development to lead generation and social media.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Generation] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    HubSpot has always made it possible to measure the ROI of social media by showing you the effect it has on generating new leads and customers. At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students.
  • BIZIBLE  |  TUESDAY, MARCH 28, 2017
    [Generation] Best Practices for Revenue Ops: Data & Analytics
    Chief Data Officer) or, alternatively, the next generation of marketing leaders will come from an ops background. As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers.
    [Generation] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    During that same time period, along with several inbound leads, the customer's blog generated twice as much traffic as its TV spots. It takes time, dedication, and hard work to create great content and generate inbound leads. As a follow up to last week's post about things a marketer could buy with a Super Bowl ad budget , we wanted to share this real life story of a Super Bowl ad buyer's remorse.
    [Generation] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    The question is often whether you’re optimizing or repurposing content that already exists (or is generated by community) or if you’re proactively creating content to fill gaps in your query intent graph. Content marketing should be measured in this regard: how many leads / opportunities / customers did this asset or content campaign generate?
    [Generation] How to Set Your 2017 SEO Strategy: The Essentials
    Pushing out relevant content to users will not only generate another medium to expose your content, but it will exponentially drive links and build up your online presence in the SERPs. Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Generation] A Simple Guide to Web Traffic Terms
    A calculation you''ll find in Google Analytics , unique pageviews aggregates pageviews that are generated by the same user during the same session (see definition of session below). Views, visits, visitors -- it''s all the same, right? Not so fast, speed racer. If that''s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.
    [Generation] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
    Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. Futhermore, by recording your live webinar and offering an archived version, you'll be creating a more long-term lead generation asset that can be accessed long after your live event ends. This is evidenced by the rise of webinars as a marketing strategy.
    [Generation] Secrets to Social Marketing Success: 6 Questions You Should be Asking
    Social marketing is not just for the top of the demand generation funnel. Whether you have just created a new content piece or are running a demand generation campaign, be sure to include social sharing and create tactics within the campaign that encourage relationship building across your social landscape. by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing.
    [Generation] The One Management Mistake That Causes 76% of Employees Not to Trust Their Boss
    And as a result, they're not motivated to stick around, let alone be advocates or generate business value. Employees who know and understand their company’s target metrics are able to generate better ideas, test possible solutions, and actively solve issues together. Too often we hear of managers leaving employees in the dark, holding company performance data and information close to their chest.
    [Generation] How to Tailor Content Distribution Throughout the Fashion Life Cycle
    Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth. These are the articles that will be most successful when it comes to social sharing, and they will also generate more search engine traffic for you. As a retailer, you live the fashion life cycle.
    [Generation] 7 Essential Metrics Healthcare Marketers Need to Focus On
    may have different costs per lead, but that all are valuable ways of generating new patients. To learn more about how to reach and engage with different audiences, download our Next Generation Healthcare Marketing white paper. When we talk about data analytics and measuring ROI, there are several standards that we use to categorize success—website visits, number of new contacts and revenue gains or losses.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] Reality Check: 40% of Your Article Goes Right Down the Drain
    Articles that get thoroughly read don''t necessarily generate a lot of tweets. And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. All of the above sentiments ring true for me, at least.
    [Generation] Megaposts vs. Themed Blog Series – Which Draw More Traffic?
    If your goal is short-term shares and traffic, there’s no question megaposts drive more activity than individual, shorter themed posts—but the themed series generates more shares and traffic as a group. We’ve all seen example of megaposts: multiple-thousand-word posts promising an exhaustive take on a topic. They carry titles like “The Comprehensive Guide to…” blah blah or “101 Ways to…” yada yada. People may click on them.
    [Generation] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    In this way, the company is able to control the release of the glasses while using its very distribution as a marketing tool to generate buzz. The use of user-generated content is nothing new to social media, but Snapchat Spectacles could become a way of telling new stories from new perspectives. Snap is tramping down a haunted path with the gradual release of its augmented reality-enabled glasses, dubbed Spectacles.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Generation] We Want to Be The Very Best — Like No One Ever Was!
    While Jodi travels the world generating PokeLeads for Vidyard, Gus uses his psychic abilities to charm prospects, and can use Safeguard to ensure potential customers are happy and comfortable. Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. From trying to get Snorlax to move on our monochrome, brick-sized Gameboys to perfecting our Pikachu strategy in Super Smash Brothers, Vidyard’s marketing team is packed with Pokemon Veterans.
    [Generation] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Women on the Rise: The Next Generation of Sales & Marketing Leaders. But the fun doesn’t stop there…you can also get a personalized demo of our latest solutions, including the newly released Marketo ABM, and updates on Project Orion, our next generation platform. Author: Elaine Ip So much to do, so little time.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Generation] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    Instagram caters to a younger generation than Facebook with reportedly 73% of users being between 15 to 35 years old. When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers.
    [Generation] 5 Of The Fastest Ways To Improve Your B2B Marketing
    With Internet marketing, there are a number of key metrics to monitor to help you quickly determine which lead generation tactics are working and which are not. Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time. There is an apocryphal Chinese curse: “ May you live in interesting times.”
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Generation] How to Use Video in Your Marketing: 20 Ideas to Try Today
    User-Generated Video ( GoPro ). Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. When infographics first blew up the internet , they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. Minds were blown, hats were taken off, people applauded.
    [Generation] 3 Simple Ways to Validate Your Content Ideas
    Or use a marketing attribution solution to track which content generated the most engagement from leads that went on to become customers. In the previous year, there has been a widespread emphasis on the message of bigger and better content. There are different avenues which are used to pass the trending message, but all of them are aimed at achieving the same goal. These include Brian Dean’s “skyscraper content” as well as Rand Fishkin’s “10x content.”
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Generation] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    And when your marketing team can see which campaigns are generating qualified leads, they can focus on duplicating that success in future campaigns. When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful.
    [Generation] Your 6 Step Guide to Creating a Holiday Marketing Campaign
    For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit.
    [Generation] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    We optimize for search engines to get found and for conversions to generate prospects, but when it comes time to engage with said prospects, optimization behavior breaks down. Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.
    [Generation] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?
    Marketing tries to generate greater numbers of prospects. Should marketing and sales agree on the definition of a lead? They should, but mostly don’t. According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads. Per sales, a qualified lead is based on criteria they understand, but marketing is in dark.
    [Generation] 101 Marketing Charts and Graphs [Data]
    Highlights from the Marketing Charts : Companies focused on inbound marketing generate leads at a 60% lower cost than companies that focus on outbound marketing. 63% of businesses say blogging and social media generate leads at a lower cost compared to other marketing activities. Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions.
  • AKOONU  |  THURSDAY, APRIL 7, 2016
    [Generation] Stuck in the Middle with You: The Middle of the Funnel Blues (and how journey mapping can chase them away)
    The “messy middle” of the marketing funnel is arguably the most problematic stage of lead generation for companies focused on target account selling in B2B markets. In enterprise sales, and even mid-market selling, what starts as a promising sales qualified lead (SQL) will often stall in the Middle of the Funnel (MOFU).
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Generation] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Users can also add their own hashtags or remove the ones automatically generated by Google whenever they want. You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year''s emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete redesign of Google+. Did you miss that?
    [Generation] 11 Examples of Instagram Ads We Love
    With Instagram Ads , marketers can target users to increase views of blog posts and other content, direct traffic to a web page, promote lead conversions, encourage app installs, or generate video views. In this ad, she’s promoting a free webinar training in an effort to generate new leads and customers for her business. What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal?
    [Generation] Why the Best Designers Don't Care About Being Perfect
    When you combine your expertise with the GDD process, you have a way to best optimize that expertise towards generating results. If we don't find it, we'll keep on trying ad infinitum, generating more ideas, on and on and on, without limit, because nothing we've come up with so far satisfied us one hundred percent. Human beings consistently struggle with perfectionism -- the idea that everything we do has to be right on the first try, or else we have failed.
    [Generation] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost?
    [Generation] Six Ways to Search-Optimize a Blog
    Do-follow outbound links to high-quality, relevant websites actually help with SEO as well as increasing reader satisfaction , generating more comments, and helping with relationship building. Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags.
    [Generation] Nevermind the Fear, Law Firms Need to Get Social
    In an infinitely connected and complex world where customers engage with different media and content over a period of time, many factors affect lead generation and conversion. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. When analyzing which business sectors are active in social media, it is clear that law firms and individual solicitors have yet to embrace the social media revolution.
  • MARKETRI  |  TUESDAY, JUNE 4, 2013
    [Generation] Twelve Tips for Law Firm Blogging Success
    Think about establishing yourself as a thought leader and expert in your field, as well as building awareness about your practice and your firm, increasing client engagement, and generating potential business leads. When it comes to law firm marketing, establishing a legal blog with quality content is a great way to showcase your insights on legal trends, updates, case outcomes and impacts, as well as your legal advice that is geared toward your current client base and client prospects.
  • MARKETRI  |  TUESDAY, MARCH 19, 2013
    [Generation] Four Simple Ways for Busy CPAs to Engage on Social Media
    Now more than ever, professional services firms, including CPA firms, are embracing social media marketing techniques -- and not only to connect and network, but also to position their experts as thought leaders, and generate leads and income. Having a social media presence these days is key.
    [Generation] Starting to Think About Purchasing B2B Marketing Services? (Part 2)
    Cross-Selling: Generating additional business from existing clients. Here are the Most Frequently Asked Questions for the Mid-Stage Buyer. Part Two of Three. The purchase of B2B marketing services is typically a three legged journey. The first phase, which I covered in part one of three, addressed the most frequently asked questions of the early stage buyer.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Generation] 9 Guaranteed Ways to Make Industry Events Worth Your While
    Generate Leads. There's a huge lead generation opportunity at any event, and it's a fantastic way to demonstrate the ROI of an event to your boss if that's something you struggle with. Remember, events are hectic, and everyone's vying for someone's attention -- it's on you to provide meaningful follow-up if you want to generate quality leads from in-person events. In 2012, one industry raked in $13 million in revenue.
    [Generation] [VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO
    CMOs work hand in hand with heads of Product, Sales, and Customer Success every day to launch products, generate pipeline, and measure program effectiveness, and our technology stacks have to integrate with all of these other department’s systems in order for us to get a full, accurate, and clean picture of our customer’s lifecycle.
    [Generation] 10 Fresh Ways to Get Better Results From Your Blog Posts
    What do you do after publishing a blog post to generate more traffic? Congratulations! You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. the hard work is all done, right? Right? Not so fast, my friend.
    [Generation] Content Marketing World: Journalists vs. Marketers
    Smart companies will organize them into agile, integrated squads, which formally pair editorial and marketing teams to solve specific business goals, like lead generation, product marketing, recruiting, and customer marketing. Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks.
    [Generation] Answers To Your Top 9 Questions About Using LinkedIn Ads
    If you’re generating more leads or have a higher click-through rate from one of your test images, you’ll know exactly which ad image performs best and you can deactivate the other. If you’re looking to generate leads, having a Company Page is important for aligning and leveraging both organic and paid opportunities. To learn more about landing page optimization, download our free ebook, Optimizing Landing Pages for Lead Generation & Conversion.
    [Generation] How to Master the Art of Storytelling to Increase Social Sharing
    Tap user-generated content. But as we know, unfiltered user-generated content isn’t necessarily good content. Be that expert guide, and remember that the fact that it's user generated can often positively outweigh any editorial inadequacies you may find , but it's your job to keep the right balance. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.
    [Generation] 57 Basic Marketing Analytics Terms Everyone Should Know
    For example, using HubSpot, you can run a Revenue Report based on how much revenue your email marketing or social media efforts have generated. HubSpot provides a Sources Report that gives details into the visits, contacts, and customers generated as a result of different marketing channels. When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language?
    [Generation] 7 Top Trends to Impact AEC Marketing in 2016
    Don’t forget that there is an ongoing generational shift compounded by the bookend issues of succession planning and recruiting within a limited talent pool – this trifecta gives content marketing a solid footing as a business development, attraction and retention tool. You’ve created helpful and educational content, using it to generate leads and nurture prospects is the next frontier for many firms.
    [Generation] How to Pick Content Topics That Appeal to Professional Services Executives
    While you want to set yourself apart from other competitive firms in your industry, taking the time to follow what topics they’re talking about can help you with your own topic generation. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. Professional services executives lead busy lives.
    [Generation] eMagine Launches New Websites
    FuelCell Energy is a global leader in providing ultra-clean baseload distributed generation to utilities, industrial operations, universities, municipal water treatment facilities, government installations and other customers around the world. The Company’s power plants have generated more than 1.5 eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Generation] The Rise of Virtual Reality and What It Means for B2B Marketers
    It helps generate excitement and buzz around your products, and the cooler it is, the more it will get shared. It wasn’t long ago that virtual reality felt like pure fiction. Members of Star Trek’s USS Enterprise used virtual reality to explore simulated environments — anything from traveling to lush forests to solving complicated mysteries. Bringing this technology to reality, however, felt “highly illogical,” as Spock would say.
    [Generation] How to Optimize Your LinkedIn Profile for Social Selling
    And when you’re trying to broaden your reach and generate leads, then that’s a good thing. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. Summary not the most engaging paragraph in the world? Not a big deal.
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