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  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Generation] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    Generating new leads hasn’t been the problem for the marketing team at Mikogo. Find out how they made it happen in this new case study, and discover the lead-generating results of automated campaigns. Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Generation] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Use of every social media channel is UP … but 50% of marketers are not confident in the results being generated by social media, compared to other forms of content:( WHY? Are you a PRO MEMBER? Log In. Our Sites: Content Marketing Institute. Junta42. Content Marketing World. CMI Books. CMI News. SocialTract. Skip to content. About. Benefactors. Resources. Case Studies. Original Research. Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Generation] 8 Brilliant Landing Page Examples You Need to See
    It''s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of overall form submissions, or a smaller number of quality submissions. Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Generation] What Really Matters in B2B Selling
    So your salespeople shouldn't be spending a lot of time and effort generating interest in their companies' products or services. A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [Generation] Strategies for B2B Marketing in a Recession, Part 2
    In such companies, Marketing and Sales operate in separate silos; Marketing generates leads and unloads them onto Sales. They’ll grow faster and generate more cash. What new operational efficiencies have you employed to generate revenue, and how have your B2B marketing processes shifted in response to the recession?
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Generation] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    When you’re ready to start your build, click the create button and we’ll generate a fresh app in the builder from your selections. With Personalization, every experience can be customized for the right person at the right time, generating more and better quality leads. These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Our Spring Release aims to help.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Generation] The Top 10 Benefits of Using Social Media Marketing for Business
    Our most recent research has shown that these industry leaders deliver a wide range of benefits to their firms, spurring growth, business development, and brand building while raising billing rates and lead generation. Related Stories 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation How to Build Your Brand through Community Service Branding as a Super-Cooperator Using Social Media.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] How to Create a Facebook Business Page That Doesn't Suck
    The chances of actually joining in on that customer-generation fun is much slimmer if you''re not creating a Facebook Page that gets noticed, liked, and engaged with. So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Generation] 7 Quick Ways to Curate Industry Content for Your Blog
    Even though trade shows are historically an offline lead generation source, they are becoming increasingly more inbound by providing attendees with industry blog content year round. Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Generation] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. Let me tell you a quick, cautionary tale about using images online and copyright. Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. Embarrassed, I quickly investigated.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Generation] The Brand Resolution That You Can’t Skip
    This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Generation] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    A retargeting campaign from Magoosh Online Test prep generated $58,608 in attributable revenue. When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. At HubSpot, we held onto this notion for a while.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 17, 2011
    [Generation] The Best Sales Groups on LinkedIn
    Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, LinkedIn has quickly become one of the most effective and business-savvy social networking sites.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] How to Integrate Social Media and Blogging from The Art of Social Media
    I’ve found that a large amount of people will click on a Click-to-Tweet link, I think for two reasons: first, it can be an easy way to generate a good tweet if your content is good, and second, it’s a way to thank you for your efforts. Author: Guy Kawasaki Ideas that spread, win. Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous.
  • CONTENTLY  |  THURSDAY, APRIL 27, 2017
    [Generation] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    Revenue generation: You want to increase the number of people buying your product or expressing interest in buying your product. You can’t expect a video to generate leads, for instance, if it doesn’t link to a demo request page or includes a lead form. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Generation] Is Your Marketing Automation Toast?
    I call it the “Toaster Syndrome”—the condition in which management believes that automating marketing and demand generation processes is as easy as purchasing a toaster. Data is critical, and without it, you have no audience for your marketing and demand generation efforts. Before you attempt to automate marketing and demand generation, perform a thorough inspection of your marketing data for the ability to segment, score and route leads.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Generation] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    Or, if you have closed-loop marketing software , you can get insight into how many leads and sales were generated from organic search. Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] How to Future-Proof Your Content Marketing Strategy
    When you see a trend emerging, jumping on it with quick content deployment (called newsjacking ) can be a great way to increase your visibility and generate new interest in your brand. If you release graphic content, try to design pieces that integrate new styles without completely departing from current brand guidelines in order to generate sustained attention over time. Trends come and go in the world of digital marketing.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Generation] Attracting New Customers with Targeted Multi-Channel Marketing
    Just as every golfer requires a full set of clubs to shoot par, our client was able to generate a surge in local interest and club memberships by utilizing a full set of marketing channels. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.
  • MODERN MARKETING  |  MONDAY, JUNE 5, 2017
    [Generation] Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.
    This problem also extends into another key area of analytics, generating critical customer insights that are the backbone of any effective marketing program. The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Generation] 5 Reasons most content marketing is FAR behind where it needs to be
    A key point from the conference is that people from every generation still consume long-form content if the content is interesting and compelling. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is!
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation] 63 Digital Advertising Terms Every Marketer Should Know
    This is because the goal of these tests is to determine which variables generate the best responses from the audience. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 21, 2017
    [Generation] How to Manage an Account-Based Sales Team
    Your Account Sales Executive will be able to ideally close deals from the meetings that SDRs generate by following the process I’ll document later in this post. #3: Titles: VP of Marketing, Marketing Manager, Demand Generation. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently.
  • VIDYARD  |  THURSDAY, FEBRUARY 25, 2016
    [Generation] Podcast: Getting Personal with Video in an Impersonal World
    In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! They get that it allows them to capture the minds and hearts of their audience, but they don’t have the tools to be able to actually translate those views into actionable insights that allow them to move their business forward, generate revenue, and show results.”.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Generation] Join the Inner Circle and Become an Insider – InsideView Community
    It’s true, intelligence beats data and generates more ROI than traditional sales tools. InsideView is committed to the sales profession and we want answer any questions you have about lead generation, prospecting, account planning… Really if it has to do with sales, we have answers, don’t believe me? InsideView is a revolutionary product for sales and marketing teams.
  • WRITING ON THE WEB  |  SATURDAY, APRIL 16, 2011
    [Generation] Content Marketing for Professionals: Time-Saving Tips Webinar
    It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing?
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Generation] Feast Your Eyes on These 9 Examples of Beautiful Email Marketing
    Generate opt-in leads. Segment your email list. Set up lead nurturing workflows. Draft clear and concise email copy. Check your emails for deliverability. Optimize for plain text and HTML. Geez -- isn't there any fun in email marketing anymore?
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [Generation] Why Your Google Analytics Data is Wrong and How To Fix It
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Every day, I go into a new Google Analytics account and look at numbers that are not accurate. When I say “not accurate,” I don’t mean a few extra sessions or a bounce rate that is off a bit. I mean traffic numbers that are double what they should be and time on site and average pages per visit that are half of what they should be.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Generation] A B2B SEO Strategy to Attract the Right Prospects
    Like “SEO for lead generation” or “targeting the right audience.” Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 22, 2015
    [Generation] Is Your SEO Strategy Throwing Money Into a Black Hole?
    Within the study, Proxima cited a number of various elements that were negatively impacting SEO, including generational gaps within marketing teams and unintentional spend on artificial or fraudulent users (54 percent of all online ads were never seen by a human). When it comes to digital marketing, SEO can seem like a transient tactic to master. Beyond appearing on the first page of a search query, SEO goals can be unclear.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Generation] In the B2B World, Market Awareness Trumps Sales Skills
    For example, Fusion Marketing Partners and our clients, have both generated significant revenue (and great new clients) by making ourselves known through free social media sources. Yes, sales skills are important, as is lead generation, and many other attributes of a finely-tuned marketing and sales operation. Earlier in my career, I was VP of marketing for a mid-size software company in the content management space.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Generation] Social Works for B2B, So Get Over Yourself
    Those of us who do believe in social will keep pushing the boundaries of modern demand generation best practices while others will just continue to cry out in opposition until the last person listening turns out the light. by Jason Miller It’s never going to stop. There are those that still don’t believe that social media is not an effective strategy for B2B marketers and probably never will be convinced. And that’s OK.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Generation] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    That''s because "old" content ranks well in search -- and the good news it, it can help you generate more new leads without doing much work. Hear that? It''s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [Generation] Marketing Leads: Quality Vs. Quantity
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. The changing landscape of “Traditional lead generation” as it pertains to the IT market.
  • MARKETING ACTION  |  TUESDAY, JANUARY 28, 2014
    [Generation] Important Considerations Before You Invest in Marketing Automation
    We saw multiple IPOs, acquisitions galore, demand for new positions with titles like “VP of Demand Generation” and “Marketing Technologist.” Growth in inbound marketing tactics (whereby marketers generate demand by creating engaging and relevant content that entices buyers to self-identify themselves) has led to exponential growth in digital content. Titles such as VP of Demand Generation would oversee the use of marketing automation, process optimization, and ongoing measurement.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Generation] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    The results are gated behind a lead generation form. Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing? Probably.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation] How to Build a Dialogue With Your Audience by Listening
    Talking to your Sales team is a great way to generate more middle and bottom of the funnel content ideas. Victoria Hoffman is the Content & Community Manager at Uberflip , a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. By Victoria Hoffman , Content & Community Manager at Uberflip.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Generation] 6 Rookie Mistakes You Might Be Making on LinkedIn
    It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn''t mean that everyone is using it properly. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. These common trip-ups could be limiting your success before you even start.
  • RADIUS  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation] The Rise of the Revenue-Driven B2B Marketer
    The Revenue Driver tip that generates the highest engagement (number of retweets) will be crowned Revenue Driver of the Year. Marketers are striving to drive revenue. As businesses allocate more budget to marketing departments, marketers are increasingly empowered to create strategic campaigns that deliver results. Proving ROI is top-of-mind, campaign results analyzed and measured to evaluate effectiveness.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Generation] 22 Must Know SEO Writing Tips for Higher Rankings
    Need to generate more leads and sales for your business? Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Generation] Which Format Is Right for Your Next Blog Post?
    It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. A great way to generate posts like these is to ask your sales and services departments -- the people who are talking to prospective and current customers all the time -- to write down any common questions they hear. Choices are hard. And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Generation] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
    Take a look at the preceding blog entry for a recap of the importance of targeting the right audience, and how generations break down in terms of targeting. According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent of those businesses are leveraging social media.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Generation] The "Three A's" of Nonprofit Social Media Engagement
    Social media allows for high-impact, low-cost public recognition that, when deployed strategically, can create stickiness between your organization and its supporters while generating new exposure. Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? A common rule of thumb that''s now pervasive among brand marketers and savvy tech buffs is the so-called "rule of thirds.".
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 3, 2014
    [Generation] Busted: The Worst Email Subject Lines, Ever!
    The One Word Spam Alert i.e. “Hi” – If you’re trying to catch a recipient’s attention by being mysterious, do so by asking a question: “…they generate 92% higher comment rates than non-question posts,” on social media according to Buddy Media. Successful email subject lines are eye-catching, attention-grabbing and tempting.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Generation] 3 Neuroscience Findings That'll Make You a Better Marketer
    There are over four billion views generated on YouTube every single day, and their mobile revenue is up over 100%. Marketers are constantly trying to grab the attention of their audience in new and innovative ways. This feat is made more and more challenging by the influx of data and data-related searches on the internet. Let''s play a little game of "Did You Know?" with the help of research from the National Center for Biotechnology Information. Did you know.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Snapchat is Growing Up
    Any person or business can create a SnapChat account (like Audi , GrubHub< and even the White House ), but you need to generate creative and interesting content in order to gain more followers. The millennial generation makes up the majority of the workforce in America and are quickly taking over the world of business. Whether or not you use it, we’ve all heard of Snapchat.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Generation] Free Advertising on Google
    As you complete your information, Google will automatically generate what the Places advertisement will look like on the right, including the map image. It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places.
  • ACT-ON  |  TUESDAY, DECEMBER 20, 2016
    [Generation] Crash Course in Content Gaps – And How to Fill Them
    For instance, from attraction to capture would probably be a lead generated. Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Generation] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    Too high of a bid, and the resulting clicks may generate less profit for your business than the ads cost. Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change?
  • MARKETRI  |  FRIDAY, DECEMBER 28, 2012
    [Generation] 5 "Can't Miss" B2B Marketing Blog Posts from 2012
    This blog post provides easily implemented techniques that can ensure young CPAs, Attorneys, Engineers, and other young professionals have the skills needed to generate business for their firm. It's been an exciting year in the world of B2B professional services marketing -- filled with new tools, fresh challenges, exciting trends, and plenty of changes for firms looking to grow through marketing.
  • BIZIBLE  |  FRIDAY, JULY 1, 2016
    [Generation] 7 Steps to Aligning Your B2B Startup Brand
    After the guidelines are generated, be sure to review them with the entire marketing team. While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new technologies, new customers, and new stages of growth.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Generation] Smart Fixes for Your Most Troublesome Sales and Marketing Rifts
    Have you ever started a new job in sales and immediately been warned about how the marketing department generates low quality leads and expects sales to perform magic with the leads? What isn’t clear, though, is what types of leads marketing needs to generate, or what the best types of leads would be to generate. Using HubSpot as an example, we've identified the various types of leads that are generated for our sales team, which include: Webinar attendees.
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Generation] The New Type of Landing Page That Increased Our Contacts by 69%
    In Part I, we hypothesized that by partially gating the content on our newly-created HTML offer pages, we could provide a better user experience and still generate leads from it. The only other difference between this template and our normal landing pages is that this one uses a shorter version of our typical landing page lead generation form, requiring less information and investment from the user. Welcome back.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 1, 2016
    [Generation] You’ve Got Mail: 5 Things Your Subject Lines Are Missing
    I’ve spent the last three years working in demand generation with one major goal in mind: crack the code on writing the perfect subject line. Author: Mike Madden Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep. No really, you’re a sleep talker.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] Leveraging YouTube as a Manufacturer
    For 2015, brand awareness, sales and lead generation were listed as this year’s most important content marketing goals for manufacturers. Lead Generation/Sales: Facility, product or process videos. Lead Generation. With these tips and tricks, you’ll be hitting your brand awareness, lead generation and sales goals in no time! Manufacturing, like many other industries, is continuously searching for the best ways to engage its audience.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Generation] Should You Blog on Your Website or a Separate Site?
    In his Better Business Blogging blog , consultant Mark White dis-spells any myths about a separate blog URL generating better SEO through links and writes that if the blog content is relevant to your business, include it in your website. Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Generation] TV Really Is Easier to Measure than Social Media
    Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides.
  • CONTENTLY  |  TUESDAY, FEBRUARY 28, 2017
    [Generation] Less Than Half of Baby Boomers Like Seeing Diversity in Ads
    But as younger generations demonstrate, marketers should not view it as an optional ad tactic. In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.”
  • CONTENT STANDARD  |  FRIDAY, MARCH 18, 2016
    [Generation] Cause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy
    But what if your brand focused more on welcoming interesting content and conversation, rather than generating it itself? Running a social media strategy and a mobile marketing strategy isn’t all that different from hosting a house party.
  • TRAACKR  |  FRIDAY, MAY 15, 2015
    [Generation] Influencer Relations: Not Just Another Digital Practice
    As quoted in the excellent article by Matthew Claudel on Skyword last month, a recent McKinsey study found that ‘word of mouth generates more than twice the sales of advertising’. We recently worked with Lewis PR to develop a report on influencer marketing that highlights the current approaches, opportunities and the key challenges of influencer relations.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] How to Identify Buyer Personas for Professional Services Marketing
    This helps you to generate more qualified leads for your business—and reach the ultimate goal of converting those leads into sales. Download our Online Lead Generation Guide below to learn how. Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? After all, your clients come to you with varying, often complex needs.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Generation] How to Create Content for Every Stage of the Buyer's Journey
    The “Inspiration” section of their blog is filled with user-generated content (content submitted by their customers) that taps into the power of emotional storytelling while increasing engagement with people who already love their products and leveraging the power of word-of-mount marketing. Read this post for more inspirational user-generated content campaigns.). Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] Social software adoption: Riding the hype curve
    On the other side, you should reach out to those on their way up the technology trigger or close to the hype peak early in the process to generate and keep the momentum. Photo credit: the_exploratorium. There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Generation] 10 SEO measurements every marketer should know
    Beyond the first page of results, your hopes for generating traffic drop significantly. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Generation] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    If Facebook just announced a new feature called “Promoted Posts,” for instance, use that to talk about how it can help you with lead generation techniques for your business. Did you guess that “lead generation techniques” was the keyword?). As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Generation] Marketing Statements that Show Your Company is Out of Touch
    The better approach is to implement a marketing machine that generates inquiries at a relatively low cost, convert a healthy percentage of these to qualified leads, and then focus your sales teams on closing, not prospecting. And our clients have themselves used pull marketing to generate quality sales leads and revenue. As B2B marketing outsource providers , we get to hear some interesting statements about marketing.
  • VIEWPOINT  |  MONDAY, JUNE 5, 2017
    [Generation] We're entering the era of accountability in sales and marketing
    You need full visibility into how many touches it takes to generate a lead, your lead rate, and your cost per lead at every stage in the funnel. What's the difference between the status quo--and the era of accountability? I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing. Accountable organizations win bigger deals--and drive a whole lot more revenue. You can listen to the webinar here.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation] Surveys Show ‘Social Business’ Concept Gaining Traction
    Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands. A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • MODERN MARKETING  |  FRIDAY, MARCH 28, 2014
    [Generation] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Generation] The Secret to B2B Landing Page Construction: Foundation and Framing
    Landing pages are instrumental in B2B lead generation today. Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert visitors to leads. It collects and process information on website visitors who identify themselves in return for valuable content.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Generation] No Time for Blogging? Think Again!
    Topic generation: There are going to be topics you know you’ll address on your blog, like new products, but I highly recommend having a list of “evergreen” topics that can be written about at any time. Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do!
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Generation] The Sales Association Launches SalesProCentral
    Readers will find great content on topics such as Inside Sales , Marketing , Prospecting , , Training , Tools , Sales Management , Customer Service , Lead Generation , and industry focus such as B2B Sales , Small Business , Education , Construction , and Travel. The Sales Association has unveiled SalesProCentral generously sponsored by Leads360. The Sales Association is the premier professional society dedicated to sales and business development professionals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Generation] How to Achieve a Return on Conversation with Emotional Marketing
    Not only does the brand cleverly ask for specific opinions from its 3,000+ fan page followers here, but they also take the opportunity to better serve an existing client by using User Generated Content (UGC). By Brooke Ballard, {grow} Community Member. I’m going to unveil the secret to breaking through the noise on Facebook right here in this post. But for you to understand where I’m coming from, I need to tell you something about myself first. Here it is: Excited about that?
  • PAUL GILLIN  |  WEDNESDAY, APRIL 18, 2012
    [Generation] Facebook, LinkedIn and Twitter in Plain English
    This makes LinkedIn a compelling new tool for professional networking and lead generation. I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.
  • BUZZSUMO  |  THURSDAY, JUNE 25, 2015
    [Generation] LinkedIn: The Heavyweight of B2B Content Marketing
    Thus LinkedIn is not simply about raising brand awareness and building an audience but also about lead generation and conversions. LinkedIn has become the heavyweight B2B content marketing platform. The platform’s acquisition of Slideshare and the development of its Pulse platform for long form content, shows it is taking content marketing seriously. I decided to take a look at what the data tells us about the state of content marketing on LinkedIn and the content that works best.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 24, 2015
    [Generation] Name to fame: Strategizing your company title
    The purpose is to study the generated results in order to build an understanding of how your keywords can be branded into company names,” he explains. Once you make your decision, advises Entrepreneur, go forth with enthusiasm and get started generating some buzz. Plans for your new company are underway, but a great name for your venture still hasn’t sprung to mind.
  • MODERN MARKETING  |  MONDAY, AUGUST 11, 2014
    [Generation] How Big Data is Driving Business Growth
    However, to some extent the biggest opportunity for many businesses large and small is to use big data to solidify the three areas of the marketing mix that comprise marketing and social media ROI; the development of community, the continued investment in keeping employees and customers satisfied, and of course the most sought after ROI metric, which is the revenue generated from your efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] How to Host a Marketing Conference That Doesn’t Tank
    Many registrants took advantage of this opportunity to give something back to the next generation of marketers. By Kerry Gorgone, {grow} Contributing Columnist. I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. .
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Generation] 4 SEO Tactics to Embrace in 2015
    Too often I see sites with a Meta description that has been completely ignored, or maybe worse yet, use a tool or plug-in to dynamically generate a Meta description. Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Generation] That's John Doe to You
    Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Connecting Thought Leadership to Sales LinkedIn is the New B2B Media Powerhouse → That’s John Doe to You March 24, 2011 by Eric Wittlake 2 Comments When marketers ask for information, we lie.
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Generation] Top 4 Online Marketing Trends for 2016
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. The common denominator across them will be customization.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Generation] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Infer starts with your own customer data, enhances it with information mined from the Web, and generates predictive scores. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, OCTOBER 26, 2011
    [Generation] PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?
    ” The acid test, he claim, is that, ”Stunts can be elaborate or simple but their importance is the news interest and awareness they generate for the concept/ product/ service being marketed.” ” argument is that all this PETA-generated noise may simply drive greater awareness and consumer interest in visiting SeaWorld, which would make Blackstone’s Steve Schwarzman happy. Whale Abuse: Exhibit A for Shamu, the Plaintiff.
  • RADIUS  |  WEDNESDAY, AUGUST 10, 2016
    [Generation] 5 Direct Mail Mistakes Marketers Should Avoid
    Many B2B companies are finding that direct mail consistently outperforms other media when it comes to demand generation. Let’s face it direct mail probably seems archaic to most marketers. In the modern B2B world where the spotlight is on drip campaigns, social media, and other digital channels, direct mail marketing can seem out of place and maybe even irrelevant. But contrary to popular belief, direct mail campaigns can actually yield response rates 30 times greater than email.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Generation] The Secret to Being an Awesome Marketer? Act Like a Child.
    Both can be excellent tools for generating traffic and authority for your company. "Stop acting like a child!". When''s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. But even as adults, we sometimes get admonished for being immature. After all, no one wants to work with someone who acts like a child, right? Not so fast.
  • FATHOM  |  TUESDAY, OCTOBER 29, 2013
    [Generation] 6 Crowdsourcing Techniques to Promote Your Educational Institution
    Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). Marketing to Millennials. In doing so, they often forget that marketers need to reach their target audiences when and how the audiences are most comfortable. For millennials, that’s usually online.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 2, 2013
    [Generation] How To Get Started With B2B Content Marketing
    Join Forces to Generate Ideas – One of the most important things is to research your buyers pain points. Artillery B2B Marketing Blog > The Forward Observer By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like. In the last ten years, the way people buy has changed dramatically. And that change has lead to a revolution in marketing.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Generation] Is Affiliate Marketing Right for Your Business?
    For example, if there are specific books you typically recommend to your customers or clients, you can become an Amazon affiliate and receive a small percentage of the profits generated from book sales off of your website. Affiliates place an ad on their site with a link that has a special code designed to keep track of purchases made generating from their site. To increase participation, simply increase the percentage of profits they receive for sales generated from their site.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Generation] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Leverage your existing communication channels, including your main LinkedIn Page, to generate awareness of this new, specialized content marketing asset. Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Generation] Get Your Blog On: 4 Steps to Blogging Success
    Fueling demand generation. In fact, one way you can refresh your old content is by looking back at top traffic-generating blogs and writing a new blog on the same topic with new statistics, takeaways, or examples. Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager.
  • LEANDATA  |  FRIDAY, SEPTEMBER 11, 2015
    [Generation] The Importance of Casting a Wide Net for SDR Talent
    The trend among B2B companies, especially in the technology space, is to divide sales teams into two categories: “business generators” and “business closers.” The SDRs are those generators – foot soldiers who do the heavy lifting at the front end of the sales cycle by qualifying inbound leads and making outbound calls and emails. A talented Sales Development Representative can be found anywhere. Take, for instance, the car wash.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Generation] How to Write a Press Release [Free Template]
    While it still takes relationship-building to get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Generation] 58 Best Marketing Tools to Build Your Strategy in 2017
    Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Lead Generation Tools. If you're in the mood for demand generation, you probably have you eyes on the prize: converting anonymous website visitors into contacts with email addresses that you can successfully nurture.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    All the retweets you've generated since you created your account (Note: Twitter's article was pretty vague about this, but it seems to mean you'll be able to see other users' retweets of your tweets.). Do you notice that certain tweets generated more or fewer retweets from other users? Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin!
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Generation] 7 User Experience Tests to Do When Redesigning Your Website
    If you want to be sure that your new website generates more leads for your business, try incorporating some of the best practices in the FREE eBook “ Turn Your Website Into A Lead Generation Machine ”: DesignDesigning your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 25, 2011
    [Generation] 2011 Sales & Marketing Success Conference
    for Your Lead Generation and Sales Teams. It’s more important than ever for sales organizations to recognize this opportunity to build relationships and generate new leads. Jonathan Farrington has taken the lead in organizing one of the largest online events geared towards the sales profession.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Generation] 15 Important Ways to Use Case Studies in Your Marketing
    For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." Get Inspired: Want to generate more leads with SlideShare, but not sure how to get started? When you''re thinking about investing in a product or service, what''s the first thing you do?
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Generation] How to Get Started With Paid Search [Free Guide]
    Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed. Not only that, but I wouldn't have known about that keyword unless I had generated this report! In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company?
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Generation] Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
    billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to Comscore. Organic search can help generate additional sales from visitors looking for a specific item, but unsure of where to find it. Does your website have what it takes to survive Black Friday? Last year, $1.5 In addition to the impressive growth in sales, IBM stated that 51.2%
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