Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. When people think of online influencers, they readily picture the typical Instagrammer generation. I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

AUGUST 17, 2017

Influencer marketing ramps up and increases the quality of your Influencer Generated Content. There has to be something in it for the influencer AND your brand. Integrate different skill sets within your strategy. Success heavily relies upon credible influencer discovery.

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

JANUARY 18, 2018

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

SEPTEMBER 18, 2017

I love what content can do for demand generation. The idea of using your expertise to help prospects think about key issues always felt better to me than giving them branded pens or stress-balls. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

JANUARY 6, 2016

The reason for this is that influencer marketing campaigns generate impressive results. This signature can then be matched against signatures generated from actual tweets (a bit like how Shazam recognizes music). The average earned media value (EMV) from US influencer marketing programs was 1.4

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

NOVEMBER 21, 2017

I have trained many B2B sales teams on how to effectively leverage LinkedIn and social selling to massively improve their lead generation. It would definitely be speaking and training opportunities. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

SEPTEMBER 15, 2017

Finally, I am a big fan of content curation and leveraging user-generated content. This requires not only a content strategy that utilizes my concept of “content buckets” that I introduced in my Maximize Your Social book but also the above implementation tactics to ensure maximum ROI from your content.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

DECEMBER 7, 2017

What this comes down to, is that consumers (the millennial generation in particular) have an inherent lack of trust in brands, yet, a high degree of trust towards customer reviews left by strangers on websites such as Amazon! Ultimately, the goal is to influence your target audience through people.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

NOVEMBER 15, 2018

Employee advocates are the next generation of influencers.” “As you encourage more employees to create content, you’ll generate more influencers within the market. Working with colleagues enables leading brands to grow authentic brand awareness from the people who know their brand, products and services better than anyone.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

MAY 29, 2018

I was 17, and before ever having taken organic chemistry, I used data analytics generated by a Nuclear Magnetic Resonance machine to guide me in successfully developing an optimal protocol for Hydrogen / Deuterium exchange reactions on nucleic acids. WHAT AREAS OF DATA SCIENCE ARE YOU MOST PASSIONATE ABOUT?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

OCTOBER 15, 2015

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Onalytica B2B

FEBRUARY 28, 2019

Impressions generated by Global Media Mentions. The below table is ranked by a combination of how many times the influencers have been mentioned by Media Outlets, and the prominence of these outlets. Sandra Wachter. SandraWachter5. 149,022,652. Kai Fu Lee. 106,561,914. 30,597,334. Oren Etzioni. 21,289,824.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

AUGUST 30, 2017

Market Share: ● Lead Generation. With the above said, you cannot outline your influencer marketing objectives, if you’re not clear on what your wider marketing objectives are; are you looking to improve your brand equity or increase your market share? Specific examples of each are: Brand Equity: ● Brand Awareness. Thought Leadership.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

DECEMBER 14, 2017

Influencer Generated Content. For example: inviting influencers to a program in which they create some thought leadership content, in exchange for early or exclusive access to your product. This entails approaching an influencer with a content idea that you can collaborate on.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

OCTOBER 1, 2018

We were starting to rank, to get some qualified visitors and generate some leads. Years later, after applying some of those new learnings to our own site, we began to get a little traction ourselves. But I needed to do much more to create a sustainable business. I needed better SEO and conversion skills. That was step two.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 18, 2015

“Mumpreneurs” have apprently generated £7B in the UK and supported 204,000 jobs last year. Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 Babes About Town. needaphone. Life, Ninja Killer Cat. lovedbyparents. Lovedbyparents.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Onalytica B2B

APRIL 11, 2016

Last in this series was a panel discussion called The Opportunity: Refugee-Tech , all about how FinTech can help the greatest humanitarian crisis of our generation.

Conference 100

Conference Class Impressions Social Media 100

Onalytica B2B

NOVEMBER 24, 2016

Organising a Christmas get together as an opportunity to not only network but to have a drink and get in the spirit of Christmas, is a great way to generate new leads and keep existing ones warm. While clients may begin to switch off and be harder to reach going into late December, they may get on board with an opportunity to have some fun.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

MARCH 12, 2018

You have to ask yourself – is the generation that installs ad blockers on their laptops and fast forwards through TV ads on their pre-recorded programs going to enjoy an Instagram page full of product endorsements? After all, why wouldn’t you want to provide the target audience you’re wanting to reach with valuable content?

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

MARCH 1, 2017

Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. Not only will this put your name and company on the map, but you may well generate business opportunities- as already highlighted. 2) Facilitate sales opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing can either be a stand-alone alternative activity to PPC or complementary – i.e. amplifying exposure of influencer generated content. Have you seen an increase in web traffic, enquiries and sales? With this said, it is important to ensure there is some like-for-like comparison.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

FEBRUARY 24, 2016

. “There are two fundamental truths about Social Selling that are incontrovertible: 1) The definition of Social Selling is simple, straightforward, and uncomplicated: Social Selling is leveraging social media to generate revenue. That’s it. Quantifying and measuring social media relationships is not intuition and guesswork.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MAY 10, 2017

If they’re a millennial for example, then they’re likely to respond differently to particular opportunities than say an influencer of the baby boomer generation. How old are they? What are their hobbies? What are their passion points?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

APRIL 8, 2016

Given that World Water Day takes place on March 22 nd of each year, it is reasonable that some of the outreach conducted in 2015 was in fact aimed to generate awareness of the upcoming World Water Day event hosted in 2016.

Brand Identity 102

Brand Identity Branding Outreach Analysis 102

Onalytica B2B

SEPTEMBER 9, 2015

In the next few years, we will continue to see our money go from physical paper and metals to a series of codes as these entrepreneurs take existing methods of banking and improve them for a new generation of financial technology. stoneandchalk. Stone & Chalk. YIDeveloper. Yodlee Interactive. Keynote_2015. Keynote 2015.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

JULY 29, 2015

90% of the world’s content was generated in the last two years alone! We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones.

PageRank 100

PageRank Brand Identity Branding Marketing Management 100

Onalytica B2B

SEPTEMBER 3, 2015

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 Juniper Networks. Liberationtech. Liberationtech. IncubTelecomSP. Incubateur. airtelnews. Bharti Airtel. times higher in H1 2015 than the overall average in full-year 2014.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

SEPTEMBER 16, 2015

Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. Broadcasting to many is losing its allure as the best way to generate interest. It’s a new world, a new way of looking at things. MySocialPoint. SOCIAL MEDIA. Social Business Hour.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JANUARY 30, 2018

This could be giving your influencer a larger platform to showcase their expertise, or by paying to promote influencer generated content to drive targeted traffic and increase the actual reach and awareness. Philip Brown , Head of Influencer Marketing & Brand Advocacy Strategy at Come Round. “

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

NOVEMBER 12, 2018

Membership associations are no different in wanting to achieve brand awareness but the two business outcomes that are front of mind is attracting new members and retaining existing members, as this is how they generate their revenue. Social Media Channels. Again, social media channel focus is fairly similar to B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 23, 2016

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 Cocoa Brown. HQhair.com. LexingtonSteel. Lex Talonted. GOSH Copenhagen UK. times higher in H1 2015 than the overall average in full-year 2014.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

APRIL 20, 2016

Focus your time and energy into 3 key revenue generators which suit your business model (and you!). Become exceptional at nurturing these generators and don’t veer off course. My advice for this year onward? Take heed of the new digital trends and adapt, but don’t divert.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

MAY 12, 2016

Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. Virtual reality has applications in education, health, entertainment, sports, science, telecommunications, military and film, and it is for that very reason the virtual reality industry is growing at such a fast pace.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

SEPTEMBER 27, 2017

Influencer Generated Content. Influencer generated content opens up opportunities for you to provide your target audience with more diverse content- this also aids your SEO strategy. 4) CONTENT GENERATION – design a modular approach of high value content such as eBooks, blog posts, tweets, motion videos or infographics.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

MAY 29, 2018

I was 17, and before ever having taken organic chemistry, I used data analytics generated by a Nuclear Magnetic Resonance machine to guide me in successfully developing an optimal protocol for Hydrogen / Deuterium exchange reactions on nucleic acids. WHAT AREAS OF DATA SCIENCE ARE YOU MOST PASSIONATE ABOUT?

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

MAY 16, 2018

If you look at the way the business model works inviting me to speak at your conference is one of the larger I guess revenue generators. I have the ability to go into a company and consult with them and work with them, be seen at their conferences. Is there one particular area? WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108