Lattice

SEPTEMBER 26, 2016

Every experienced demand generation marketer has been in the uncomfortable situation towards the end of the quarter where they need.

Demand Generation 127

Demand Generation Demand Generation Marketing 127

Lattice

MAY 16, 2017

We are proud to announce the latest generation of Lattice capabilities that enables marketers to improve customer experience across the entire buyer’s journey with a combination of data, AI, and segmentation.

Segmentation 100

Segmentation Generation Marketing 100

Lattice

OCTOBER 23, 2015

Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner. Michelle Kim – Director of Demand Generation, Okta @michellejeank. Melissa Davies – @melissamdavies. Nancy Fessatidis – Head of Big Data Analytics, SAP @NancyFessatidis.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. The very first #FlipMyFunnel conference of 2016 is about to go down and you want to be there.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

MAY 17, 2016

Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. We believe that video helps bring our story to life. When planning new video campaigns, we map everything back to the funnel.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

AUGUST 9, 2016

With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. For example, Lattice identifies the attributes that make an account a good target for you. These include industry, financial data and what technologies a company has behind the firewall.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

MARCH 16, 2016

Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

DECEMBER 14, 2015

Demand generation, account velocity and up-sell/cross-sell opportunities. This may sound very different from the traditional demand gen funnel centered around awareness, interest, consideration and purchase. Companies are using ABM for three main use cases, according to Sangram. Have a look below, courtesy of Terminus.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. My point is that stories inspire us. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. *Image via CastABiggerNet. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Unfortunately, building a single model is not the best way to get started.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

MARCH 15, 2016

The recent 4-1 victory of AlphaGo over Lee Sodel, the world Go champion, illustrates the extent to which we underestimate the impact of the next generation of Artificial Intelligence (new-AI) . We live in an incredible era where science-fiction and reality are beginning to merge at an ever increasing pace.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100