Generation Related Topics 
ANNUITAS
FEBRUARY 3, 2022
Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. But there is a huge generational divide in how these groups make decisions. When it comes to accommodating generational divides in the buying process, most companies fall into one of three categories.
ANNUITAS
MARCH 4, 2020
Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing. Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. And demand generation is often tied to creating a new customer only.
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ANNUITAS
NOVEMBER 7, 2018
Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation. Participate in our new study by clicking here.
ANNUITAS
DECEMBER 20, 2018
Yet only a third of respondents reported having integrated their ABM strategy with their demand generation strategy, a missed opportunity to align common objectives and create an even greater impact. The post 3 Demand Generation Trends to Watch in 2019 appeared first on Annuitas.
ANNUITAS
OCTOBER 6, 2015
This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. In fact, unplanned or unnecessary activity can negatively impact your bottom line if you exceed your marketing budget without generating the required results.
ANNUITAS
MARCH 24, 2016
Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” This led to our team having to work with our sales team, identify the accounts, the key stakeholders in these accounts and seek to generate leads therein. This could not be more inaccurate.
ANNUITAS
OCTOBER 8, 2015
This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. I recently spoke with one marketing executive who told me they run multiple demand generation campaigns for 90 days.
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