12 Ways to Boost Your Website’s Lead Generation Performance
Act-On
JUNE 13, 2018
Check out these 12 proven website lead generation strategies to get more and better leads. With examples!
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Act-On
JUNE 13, 2018
Check out these 12 proven website lead generation strategies to get more and better leads. With examples!
Act-On
OCTOBER 9, 2018
Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Act-On
AUGUST 29, 2018
Learn 4 ways that you can leverage user-generated content to attract more leads. Content created by your customers can enhance your marketing strategy.
Act-On
MARCH 19, 2024
Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. eBook Learn More Cross-functional partnerships with sales and pipeline generation Leaders are familiar with the age-old rift between sales and marketing.
Act-On
OCTOBER 16, 2018
Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads.
Act-On
SEPTEMBER 25, 2023
Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads. Sales teams usually include: Business development representatives, or BDRs, who conduct outbound prospecting or do cold outreach to generate new leads. And buyers miss out on a cohesive customer experience.
Act-On
MAY 23, 2018
You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?
Act-On
NOVEMBER 7, 2023
Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. Publishing a piece of content and then doing so little with it afterward means you’re missing out on most of the traffic and conversions it could generate.
Act-On
OCTOBER 11, 2023
For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.
Act-On
AUGUST 22, 2018
Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.
Act-On
FEBRUARY 16, 2024
Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. Your email nurture campaigns are a cornerstone of your marketing, but they need to be updated often. The research also revealed that 70% of leads are lost due to inadequate follow-up.
Act-On
MAY 10, 2018
Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.
Act-On
OCTOBER 2, 2018
Then check out these 3 sure-fire tactics to improve your lead generation efforts. Are your marketing efforts not getting you the type or results you want?
Act-On
SEPTEMBER 24, 2023
It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it. As a result, the content will continue supporting improved traffic, generate more leads, and get the results you need. And one more thing. It’s the nature of SEO, right? Still have questions about SEO?
Act-On
DECEMBER 7, 2023
Lead-generation tools. As you consider what is needed to support scalability and meet your marketing goals, consider tools that allow: A clean and clear database. A unified view of data to support business growth. Make it easy to track leads, no matter how many you have in your system. Behavioral tracking and reporting.
Act-On
JULY 5, 2018
A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program.
Act-On
MAY 29, 2018
Learn how to create great headlines that will generate traffic! The most important words in any of your content are the ones in the headline.
Act-On
APRIL 3, 2018
The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.
Act-On
MAY 24, 2018
Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.
Act-On
DECEMBER 8, 2023
For example, most marketers ( 61% ) identify lead generation as a top goal. So if your goal is lead generation and you’ve generated 1,000 new leads after the marketing automation migration, you’re likely on target. Measure your results along the way so you can iterate as necessary and get the most from your new solution.
Act-On
FEBRUARY 6, 2024
For example, most marketers ( 61% ) identify lead generation as a top goal. So if your goal is lead generation and you’ve generated 1,000 new leads after the email marketing migration, you’re likely on target. Measure your results along the way so you can iterate as necessary and get the most from your new solution.
Act-On
FEBRUARY 26, 2024
The CPC rate is calculated by dividing the total amount spent on a campaign by the number of clicks generated. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated. CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad.
Act-On
OCTOBER 2, 2023
Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” You can use these segments to send more targeted communications and drive results across the entire customer life cycle.
Act-On
SEPTEMBER 25, 2023
Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. That’s when you hear accusations about marketing handing off too few (or too many low-quality) leads, or sales failing to follow up on the leads generated by marketing.
Act-On
SEPTEMBER 19, 2023
More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. Organic lead generation is preferable to paid lead generation. Growth marketing leaders and teams identify potential areas for organizational growth and attack those opportunities with razor-sharp focus.
Act-On
MARCH 1, 2024
Scaling demand generation operations and pipeline marketing Surprisingly, there are many teams still manually sending out marketing campaigns or creating single follow up sequences. Okay, I see it here; these are the ‘magic pillars’ I need to address.” But shrinking budgets and heavier demands on marketing teams require scalability.
Act-On
SEPTEMBER 28, 2023
With marketing automation, you can improve SEO to drive high-intent traffic, build and optimize landing pages and web forms to generate conversions, and manage all your social media campaigns to increase awareness and share of voice in your industry. The Marketing Guys, for example, have generated 25% in annual revenue growth.
Act-On
MAY 17, 2018
Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog.
Act-On
OCTOBER 6, 2023
In some cases, your automated marketing solution can identify key terms – beyond STOP or Opt-Out – to generate the next component of an SMS conversation. Bi-directional SMS based on recipient responses has the potential to further enrich that customer’s experience with the brand.
Act-On
APRIL 18, 2018
Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take to set up a successful lead nurturing program.
Act-On
MAY 1, 2018
What is a Marketing Qualified Lead really depends on each organization. Basically, it is when a prospect is ready to be handed to sales from marketing based on their level of engagement with your company. Engagement could be content downloads, webinars, or a badge scan at an trade show or event.
Act-On
MAY 16, 2018
Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.
Act-On
AUGUST 30, 2018
Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.
Act-On
MAY 15, 2018
Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today!
Act-On
JULY 12, 2018
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.
Act-On
JUNE 16, 2018
Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.
Act-On
MAY 9, 2018
Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.
Act-On
OCTOBER 17, 2018
Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads.
Act-On
OCTOBER 5, 2018
Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.
Act-On
JUNE 14, 2018
(..)
Expert insights. Personalized for you.
Are you sure you want to cancel your subscriptions?
Let's personalize your content