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  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Generation] 3 Creative Ways to Boost Lead Generation with Video
    You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Let’s explore 3 ways to infuse your marketing activities with lead-generating videos so you can hit your goals, all while getting the biggest bang for your buck. Demand Generation b2b
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Generation] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads. That will bring a significant improvement in revenue generated from marketing. Lead Generation: How to empower your program like Siemens Healthcare [MarketingSherpa webinar archive]. Lead Generation: 3 questions every marketer should ask themselves about incentive [More from the blogs].
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Generation] Getting Started with Video for Lead Generation
    Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Done right, it can be an important and valuable lead generation tool, building trust with your audience and expanding your marketing strategy. . Here are four steps to set up your videos for lead generation : 1. Lead generation and events (virtual or physical) go hand in hand. Add a Lead Generation Form. Using videos for lead generation is easy.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [Generation] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    This is apparently not enough to make marketers and sales professionals embrace change and develop a formal lead generation strategy, considering that 75% of marketers still don’t have a formal lead generation process or guidelines according to MarketingSherpa’s 2012 Lead Generation Benchmark Report. I’m going to give you what you need to start easing that pain now by developing a formal lead generation strategy with a universal lead definition (ULD).
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation] The 4 L's of a Successful Lead Generation Strategy
    This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Lead generation plays a role in every business’s marketing strategy.
  • ANNUITAS  |  THURSDAY, FEBRUARY 13, 2014
    [Generation] Demand Generation: Why Marketing Gets it Wrong and Sales Doesn’t Get It At All
    This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations struggle with demand generation success today. Marketers do indeed need to assert their leadership in developing a demand generation – content strategy (Strategy means the right content and not more content) that aligns to the buyers purchase process. There is no cold calling in a holistic, buyer-centric Demand Generation Strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Generation] Next-Generation Marketing Automation Systems Target Small Business
    Looking beyond technology, the vendor provides access to a 15 million name email database, a telephone lead generation team, and other services that can supplement or even replace an in-house marketing department. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
  • VIEWPOINT  |  THURSDAY, AUGUST 11, 2016
    [Generation] Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts
    Marketing must align its B2B lead generation activities and resources with deeper-in-the-funnel outcomes. Tie B2B lead generation activity to overall revenue and profits. It’s fairly common when all is said and done to find that leads, opportunities and sales that cost more do so for a reason: they generate greater marketing ROI. Lead Generation Cost Per LeadShifting to Outcome-based Accountability and Revenue Metrics.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Generation] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist. More recent versions of this comparison table would also include the so-called Generation Z, roughly defined as the one born in the late 1990s. The post Close up, nobody is normal: Generation clash or ageism?
  • ANNUITAS  |  THURSDAY, JULY 7, 2016
    [Generation] 4 Roles of a Demand Generation Strategy Consultant
    When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? I work with large businesses that sell to other businesses to help them figure out how to generate awareness, turn the awareness into sales opportunities, and ultimately drive revenue from their marketing and sales efforts. There are four roles that Demand Generation Strategy Consultants play: Researcher-.
  • MODERN MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation] Four Overlooked Success Factors in Demand Generation
    While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical factors that contribute to the success of demand generation. It’s surprising that in many large organizations, the Marketing team overseeing demand generation isn’t involved much with the Sales team.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. This is definitely one that should be a “bonus” for your SlideShare lead generation activities -- not something to worry too much about at the moment. Content Creation Lead Generation
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Generation] 7 Tactics that Are Working for B2B Lead Generation Today
    I have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. Here is a quick list of the B2B lead generation tactics that are working today. The right lead generation program will allow you to monitor lead behaviour online and track progression carefully. If you are spending time, effort and valuable resources on generating good content, you need to see the ROI.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Generation] 4 Ways Demand Generation Marketing Is Like Football
    Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and demand generation marketing. What other similarities have you seen between football teams and demand generation teams?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Generation] Lead Generation: It’s all about building relationships
    Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 30, 2014
    [Generation] Lead Generation: Streamlining the process for quality over quantity
    Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. At MarketingSherpa Lead Gen Summit 2013 , Debbie’s presentation “Lead Generation: How to empower your program like Siemens Healthcare” took the audience on a deep dive into some of the challenges Siemens Healthcare faced in its lead gen process.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Generation] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. A software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site. 100% increase in leads generated through the site in the past year.
  • ANNUITAS  |  TUESDAY, JULY 2, 2013
    [Generation] The Missing Link in B2B Demand Generation
    Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Generation] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. As we kick-off 2015, here are some key areas that B2B marketing leaders should focus on in order to ensure they have maximum results from their Demand Generation and better align with their buyers: Move from Campaigns to Programs-.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 28, 2014
    [Generation] Industrial Lead Generation Can’t Happen Without Conversations
    Content Marketing Industrial Lead Generation Industrial Marketing What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 25, 2017
    [Generation] Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…
    But what makes good AI is good communication with the user,” Fred Brown, Founder and CEO of Next IT The search for the next innovation in lead generation is an epic ongoing quest. The post Are Chatbots the Next Big Thing in Lead Generation? The post Are Chatbots the Next Big Thing in Lead Generation? Demand Generation“Geeks want machines that do things without asking.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Generation] The New Rules of Lead Generation Book Review
    However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. Scott titled The New Rules of Lead Generation – Proven Strategies to Maximize Marketing ROI is a resource that every corporate marketer should own. In his book, Scott walks through what he’s identified as the 7 most successful lead-generation marketing tactics.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 29, 2013
    [Generation] Take Industrial Lead Generation up a Notch with Marketing Automation
    Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Generation] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    But the question remains -- how do marketers actually generate revenue? Which channel has the highest impact on revenue generation? B2B marketers are primarily focused on generating demand and converting demand to revenue, which isn’t a surprise. It’s encouraging to see that only 11% of B2B marketers are primarily measured based on lead generation.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Generation] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Demand generation, aka “demand gen,” isn’t just about leads. More than ever, marketers and demand generation professionals are facing mounting pressure from their executives to tie marketing efforts to revenue. The Content Marketing Institute defines demand generation as “the practice of creating demand for an organization’s product or services through marketing.”. Successful demand generation programs aren’t just about the sheer volume of leads.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 17, 2016
    [Generation] 5 Ways to Generate Leads with Your Blog Posts
    You should also be using your blog posts, every single one of them, to get conversions that generate leads. The post 5 Ways to Generate Leads with Your Blog Posts appeared first on Marketing Insider Group. Demand Generation Blog postsYou have a blog so that readers will come, learn something valuable or be entertained, and share what you have written so that your brand will spread.
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Generation] B2B marketing and lead generation campaigns: Expert tips
    B2B marketing , B2B lead generation & B2B marketing automation. Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? Readers, what are your tips regarding B2B marketing and lead generation campaigns? B2B Lead Generation B2B marketing B2B marketing automation B2B marketing tip
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 9, 2012
    [Generation] B2B Lead Generation: Getting on the same page
    I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Perhaps it can be a starting place for yours too. Contact: A person at company or contact name on a database.
  • VIEWPOINT  |  FRIDAY, APRIL 14, 2017
    [Generation] Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
    Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive. In the end, we generated more the twice the number of leads at one-third the cost. B2B Telemarketing Lead Generation B2B Marketing Sales Process Lead Nurturing Increase Sales Sales Leads
  • REACHFORCE  |  MONDAY, MAY 4, 2015
    [Generation] 4 Powerful Lead Generation Strategies That Are Sure to Pay Off
    In today’s world, effective marketing requires a lot more effort in order to prove value and receive a solid return on investment for those costly lead generation campaigns. B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips Sales and Marketing Tips marketing marketing insight marketing programs
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages. Meanwhile, companies with 40+ landing pages generated 12 times more leads than those with 1 to 5 landing pages. Clearly, landing pages and lead generation go hand in hand. Have any lead generation myths you''d like to share?
  • BIZIBLE  |  MONDAY, APRIL 3, 2017
    [Generation] Successful B2B Lead Generation Measurement In 7 Steps
    One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance. Both people and accounts have separate metrics such as clicks (leads) and velocity (accounts), making lead generation measurement difficult in B2B. Compounding this problem is the fact that often revenue performance looks similar across lead generation campaigns, making it difficult to decide which campaigns to scale or optimize.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Generation] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts. Inside Sales Manager – “Lead generation is outbound telemarketing and appointment setting for my sales people.”. What started off as an assignment for improving my client’s lead generation program, turned into something quite different.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Generation] The Most Common Demand Generation Mistakes That Sabotage Your Success
    When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1. What are some other common mistakes that demand generation marketers make?
  • ANYTHING GOES MARKETING  |  TUESDAY, MAY 28, 2013
    [Generation] The Rules of Lead Generation Defined – Book Review
    We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Generation] Selling your Lead Generation Content
    Filed under: Content , Demand Generation. Content Demand Generation B2B marketing content marketing gating registrationYou have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. You have enough traffic, but you need more registrations to fuel your nurture program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Generation] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. Another way to use quizzes to generate leads would be to re-purpose your most popular existing content. Within three weeks, Children’s Hospital LA generated 30,450 leads, averaging about 10,000 leads per week. By JP Misenas, {grow} Community Member.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 13, 2017
    [Generation] Referrals: Your Untapped Source for Generating Leads
    Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. The post Referrals: Your Untapped Source for Generating Leads appeared first on PureB2B. The post Referrals: Your Untapped Source for Generating Leads appeared first on Marketing Insider Group. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Generation] Demand Generation – It’s Not That Easy
    As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away. Is success on impacting pipeline and generating demand really just a few simple steps away?
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Generation] What Is Demand Generation? [FAQs]
    There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. W hat exactly does demand generation mean, and how is it different from concepts like inbound marketing? What is demand generation? Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. How is sales involved in demand generation?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 5, 2012
    [Generation] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Anyone who has lived and died by sales targets knows that in the end you have to generate that meeting with stakeholders and sign that contract,” says Skotidas.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation] Why Successful B2B Lead Generation Forms Are Like Blackjack Winners
    In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Using lead generation forms is similar to playing blackjack. But just like getting too many “hits,” there are perhaps even greater risks in asking for too much information on lead generation forms. With lead generation forms, less is more. While it’s tempting to ask for a lot of information on a lead generation form, veer on the side of fewer fields.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Generation] 4 Ideas to Generate Blog Topics
    How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Generation] B2B Demand Generation Experts—A Call to Arms
    When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Sales teams that demand continuous generation of new content. So my question to all you marketers out there is—who is ultimately driving your demand generation campaigns? This is a call to arms to B2B demand generation experts. 10 Tips to Maximize Your B2B Demand Generation Effectiveness .
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Generation] 20 Ways to Generate ROI from a Corporate Blog
    Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Okay, this won’t directly produce leads or sales, but it helps spread the kind of publicity that can definitely cast your company in a favorable light, help generate media coverage, and make people more likely to want to do business with you.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Generation] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    2) The preceding generation of campaign managers, called MCIF systems, used proprietary columnar databases to wring adequate performance from the PC hardware available at the time. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1) 1) In such a world, the chances of anyone reading this 2,000 word blog post are pretty much nil.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Generation] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Demand generation cycles will vary in these situations. Are you interested in accelerating your demand generation? Download a free copy of The ALEA Demand Generation Playbook. . How have they helped your B2B lead generation efforts? The post 10 Event Marketing Tips to Accelerate B2B Lead Generation appeared first on LEADership.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Generation] A 6-Point Email Marketing Checklist for B2B Lead Generation
    A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. HERE IS A 6-POINT CHECKLIST OF EMAIL MARKETING TECHNIQUES THAT ARE WORKING FOR B2B LEAD GENERATION TODAY. Your overall B2B lead generation strategy may have a set of broad objectives, but for every piece of the email marketing component, you need 3 things—a good hook, a compelling subject line and a relevant call to action.
  • ANNUITAS  |  TUESDAY, DECEMBER 3, 2013
    [Generation] Why Buyer Personas are a Potential Obstacle to Demand Generation Success
    Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision).
  • REACHFORCE  |  MONDAY, NOVEMBER 9, 2015
    [Generation] 4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation
    Demand Generation Digital Marketing Lead Nurturing Marketing Analytics marketing insightIn the grand scheme of marketing, social media is an infant. If it were human, it wouldn’t even be sleeping through the night yet. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. In B2B, however, social media has […].
  • LEADERSHIP  |  TUESDAY, MARCH 29, 2016
    [Generation] Millennials Love User-Generated Content
    They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. The post Millennials Love User-Generated Content appeared first on LEADership by Louis Foong, CEO The ALEA Group.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Generation] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    But what about using Facebook for lead generation? And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook. On Facebook, there are two ways you can generate leads: direct leads and indirect leads. 2) Post the blog posts that generate the most leads.
  • MODERN MARKETING  |  MONDAY, APRIL 16, 2012
    [Generation] 6 Ways Marketing Can Help Generate Early Leads for Sales
    6 Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing generating leads for sales lead generation Lead Nurturing Lead Scoring marketing automation sales and marketing alignmentby Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 11, 2014
    [Generation] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
    Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town. And like all new generations, their behaviors will soon be shaping the status quo.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation] Lead Generation Metrics You Should Be Aware Of
    An effective lead generation strategy operates on a foundation of data, not guesswork. The post Lead Generation Metrics You Should Be Aware Of appeared first on Marketing Insider Group. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your […].
  • ACT-ON  |  MONDAY, MARCH 6, 2017
    [Generation] What is Demand Generation Marketing?
    The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? I would say in today’s marketing, demand generation is all about developing a pipeline for your sales team filled with leads most likely to convert into opportunities and eventually result in revenue.”.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Generation] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Generation] Back to Basics: Tips and Tricks for Demand Generation Success
    Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice.
  • LEADERSHIP  |  FRIDAY, AUGUST 7, 2015
    [Generation] Interesting Infographics: Getting Your Lead Generation Up to Par
    This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Obstacles can drive a wedge between a business and successful lead generation. Access to effective resources can make or break a lead generation strategy. The performance metrics valued most highly by the professionals were the generation of sales-qualified leads and ROI, at 49% and 40%, respectively.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Generation] 18 Ways to Promote Your White Paper for Lead Generation
    A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. This is an ideal method to generate back links and create buzz about your paper. Webinars generate leads as well via the registration process.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Generation] How to Generate More Leads from Your Webinar Recordings
    I can attest—unless the product we’re talking about is obsolete or the concepts we’re discussing are outdated, we offer our recorded webinars indefinitely at Vidyard, and we reap the lead generation benefits! I n this blog, I’ll explain how you can generate leads from your recorded webinars and make the most of every asset: Scoring Leads with Recorded Webinars. Recorded webinars are a gold mine for lead generation, especially when you plug viewing data into your marketing platform.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Generation] How to Generate Sales Leads Using Personality Quizzes
    ” quiz as a lead generation campaign. You can use a quiz for a very practical purpose (lead generation), by just following the three simple steps above, you will be surprised by the results if you do! Once you start generating these leads, you need a lead scoring model in place. Author's Bio: Josh Haynam is the co-founder of Interact , which lets companies generate quizzes to engage customers and generate leads.
  • CRIMSON MARKETING  |  MONDAY, APRIL 21, 2014
    [Generation] How To Generate Revenue From Big Data [Infographic]
    The post How To Generate Revenue From Big Data [Infographic] appeared first on. Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. Corporate Marketing Infographics
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Generation] How to Generate a Lot More Content While Working Only a Little Bit Harder
    The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • VIDYARD  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). Check out the five ways to generate leads with video in the SlideShare below: 5 Ways to Generate Leads with Video from Vidyard. Discover all this and more in The Comprehensive Guide to Using Video for Lead Generation, Scoring, and Nurturing. × Blog Demand Generation Marketing Communications
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Big Data WILL Transform Your B2B Lead Generation
    I know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. Scaremongering or not, the fact is, using data the right way can definitely transform your B2B lead generation efforts. It’s not that they don’t have the data; they need help with how to use it in a smart way in order to accelerate demand generation. —If You Learn How to Use It .
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Generation] 5 Little Lead Generation Experiments You Can Run Right Now
    The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. Lead Generation Daily "We need more leads.". Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Generation] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Thomas’ webcasts are more awareness focused, delivering new thought leadership or best practices, and are strong demand generators. Related Resources: Lead Generation: Phone calls turn first-time webinar into million-dollar leads. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars
  • MODERN MARKETING  |  MONDAY, APRIL 23, 2012
    [Generation] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Generation] The next generation of bloggers is here. And they are computers
    If your competitor turns to automated content generation and then you do the same thing, it simply escalates an unwinnable arms race, doesn’t it? Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. If your competitor turns to automated content generation and then you do the same thing, it simply escalates an unwinnable arms race, doesn't it? The writing bots are here.
  • REACHFORCE  |  WEDNESDAY, DECEMBER 9, 2015
    [Generation] Marketing Automation & Demand Generation: The Yin & Yang of Online Lead Generation
    You’ve got the marketing automation software you need, so that’s all you need for lead generation, right? While marketing automation is an excellent step in the right direction, it’s only part of the equation when it comes to generating leads that end up as converted customers. Well, not exactly.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Generation] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. George and the Plymouth Rock marketing team categorize bad leads, or leads that do not sell, in terms of how that lead was generated. For example, if that purchased lead was generated in less than five seconds, that would be a lead Plymouth Rock would not want to pursue. How the Halo Effect Drives Lead Generation [More from the blogs].
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Generation] Five Reasons Lead Generation Is On Its Last Legs
    Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%. B2B marketing is all about lead generation. Here are the five things breaking lead generation today. A quick definition.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Generation] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. The dangers of not having an accurate ICP: If your ICP isn’t spot on, your lead generation will be off and there will be no getting it on track. We then conducted a lead generation campaign. Learn more about that in my book, Lead Generation for the Complex Sale.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Generation] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. While analytics and Big Data are buzz words, there is nothing quite like your own, homegrown database with intelligent, predictive analytics, keenly studied, well understood and then used as the basis of your B2B lead generation strategy. Even better if your lead generation program offers 360° visibility!
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 14, 2013
    [Generation] Lead Generation: Who knows the customer better – Marketing or Sales?
    However, when things go south, Marketing receives the blame for not keeping the pipeline full, not generating enough leads, oh, and if they are generating enough leads, it’s not enough of the right people … these aren’t decision makers! Just because the sales team wants to sell infrastructure consulting, doesn’t mean that’s the best topic to generate leads and support lead nurturing.
  • MODERN MARKETING  |  MONDAY, JUNE 30, 2014
    [Generation] 4 Ways to Manage Change Management For Successful Demand Generation
    4 Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [Generation] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Voicemails are a waste of time. Outbound calling is interruption marketing. Write it and they will come. Automated systems accurately score (prioritize) leads. Give up after 1 – 2 calls. You are better off calling someone who actually wants to talk with you.
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Generation] Generating Leads With Responsive Content
    You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Responsive content plays a huge, crucial role in lead generation, as content interacts with the audience, instead of passively presenting information. Here are 6 kinds of responsive content that can generate leads for your company.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Generation] How Generations X, Y, and Z Consume Video Content [Infographic]
    Although younger generations spend more time on YouTube than their older counterparts, Generations X, Y, and Z all have specific preferences when it comes to how and where they want to consume video content on different topics. For example, while a significant portion of respondents said they liked watching product reviews, Generation X preferred how-to content, and Generation Z liked unboxing videos.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Generation] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? What you need is to think of every step in every lead generation campaign as a new launch and keep it evergreen. The importance of having a sound lead generation process and continuously refining it to adapt to the changing marketing landscape and buyers’ behavioural trends cannot be emphasized enough. —Self-Renewal Strategies for the Long Haul .
  • BIZNOLOGY  |  THURSDAY, MAY 18, 2017
    [Generation] Why most B2B social media programs fail to generate real leads
    Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. In most cases, unless you already have an enormous following and probably don’t need a social media lead generation program, this just isn’t true. Most B2B LinkedIn programs don’t generate leads because they’re too passive and lack key components that lead to real results.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] How to Leave Voicemails that Generate Results
    Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply. Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! Multi-touch, multi-media and multi-cycle processes multiply results. A wise person once asked: How many return calls do you get when you don’t leave a voicemail?
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [Generation] Is lead generation killing marketing?
    Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Tags: Lead Generation Lead Management Apple Business marketing Marketing and Advertising Marketing B2B Sales Technology
  • VIEWPOINT  |  THURSDAY, APRIL 6, 2017
    [Generation] Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation
    Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” We then loop in your closers when the lead is hot, keeping their focus on directly generating revenue. I don’t want you to be burned by an outsourced b2b lead generation company.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2016
    [Generation] How to Market to Each Generation on Social Media [Infographic]
    Although billions of people log onto social media platforms every day, generational groups each have different habits and preferences when it comes to their favorite platforms and ways they engage with content. In this infographic from WebPage FX , you can see just how large the generational gaps can be on social media. For example, did you know that Generation Xers between the ages of 36 and 49 make up 36% of Pinterest users, 93% of whom have shopped online in the past six months?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Generation] Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions
    Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site? Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site? Lead Generation Email marketing lead generation organic search SEO social media marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Generation] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    Lead Generation customer purchase cycle landing page optimization lead generation online testing prospects Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about.
  • VIEWPOINT  |  TUESDAY, JUNE 2, 2015
    [Generation] How to Set Your Outsourced Lead Generation Program Up for Success (pt 2)
    What makes some lead generation programs fail and others flourish? As an outsourced lead generation company we see a wide array of scenarios, which allows us to offer insight into what clients can do to maximize results. The planning involved in setting up a lead generation program incorporates the same principle. Lead Generation
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] 5 Lead Generating B2B Website Trends
    In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. A lead generating website uses effective calls-to-action to convert visitors into leads. Lead generating websites often use video to communicate elements of their brand and messaging to their audience. Download our Lead Generation Website Guide to get started.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Generation] 6 Types of Facebook Posts That'll Help You Generate Leads
    This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Whether you fall in the 48% who need to get started generating leads with Facebook or the 52% who could generate even more leads, we all could probably use a little boost in our lead generation efforts. Indirect Leads: Indirect leads are generated by using Facebook on the path to conversion. This change unveiled various opportunities for you to generate leads through your cover photo.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Generation] How Sage Does Social Demand Generation
    But many demand generation marketers don’t know what to make of it. About a year and a half ago, the global software company’s Employer Solutions business unit, makers of Human Resources Management Software, wanted to do more than drum up awareness, they wanted a full fledge social demand generation strategy. Best of all, they are actually engaging and generating leads through social.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [Generation] How Social Affects Lead Generation [Slide Deck]
    Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. The Future Is Here: How Social Affects Lead Generation from Marketo. How Social Affects Lead Generation [Slide Deck] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Generation] The 7 Attributes of Highly Effective Lead Generation
    What types of content get people’s attention and generate curiosity at the top of the funnel? The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. That’s not only good for SEO, but it’s also good for engagement and generating a positive experience. Conversions to high-value gated assets seems to be the biggest failure point when it comes to content marketing for lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Generation] Optimizing Twitter for Lead Generation
    By targeting event-specific hashtags and relevant keywords like “B2B” and “ lead management ,” we are where we need to be at prime lead-generating moments. Want to learn more about using social media for lead generation ? Check out the whitepaper How to Optimize Your Social Channels for Lead Generation. Optimizing Twitter for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Generation] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. First, let''s show you how to get Lead Generation Cards in the first place, then we''ll give you some marketing takeaways. How to Create Twitter Lead Generation Cards. Want to get set up a Lead Generation Card for one of your Promoted Tweets? 5) Run Campaign With the Lead Generation Card.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Generation] How to Leverage SEO for B2B Lead Generation
    While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The general understanding seems to be that SEO helps the website—and all the content therein—get noticed online, which generates leads in a big-picture sense, while lead generation is a completely separate set of tasks targeted specifically at acquiring new leads. How to Use SEO for Lead Generation.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Generation] Does Modern B2B Lead Generation Really Work?
    You may need a lead generation mindset change. Lead Generation Has Changed. In the old days (5-10 years ago), lead generation could be driven more by interruptive marketing like mass advertising, cold-calling and email blasts. This new era of information abundance (and growing attention deficits) has changed the buying process – which has changed the lead generation process. Modern Lead Generation Is About Getting Found. Modern Lead Generation Works.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Generation] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Here Are 7 B2B Lead Generation Tactics that Still Work. Choose your lead generation program wisely so that you have the ability to monitor lead behaviour online and track progression. What are some of the tactics that your organization has found useful and effective in lead generation? If you would like to receive updates and information about B2B lead generation, please click here. . .
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