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  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Generation] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. These are all common problems marketers have with lead generation. 9 Lead Generation Mistakes Marketers Need to Stop Making. 1) You're buying leads, not generating them organically.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Generation] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. Most marketers try to generate all the content they send to leads themselves. Lead Generation: How one company increased leads 96% by changing the presentation of incentive content [More from the blogs]. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article].
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] The 5 "Must Haves" To Ignite A Lead Generation Blog
    Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? And while that kind of information is appropriate to include on a website, it’s not going to generate many leads. To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. You want to generate leads, right? So make sure to take every lead generation shot you can.
  • VIEWPOINT  |  THURSDAY, JULY 7, 2016
    [Generation] Questions to Ask Before Investing in Lead Generation
    About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. I guarantee any company promising a “rush delivery” will not be the kind of company you want generating your leads. So, no matter how desperate you are for leads, before investing in lead generation ask yourself these questions: How have the leads generated or received during the first half of 2016 performed? How many were generated?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 31, 2014
    [Generation] Lead Generation: Does your teleprospecting deliver value to prospects?
    Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. My goal for today’s B2B Lead Roundtable Blog post is to hopefully influence your approach to lead generation with a few insights that you can use to determine where to find the most improvement in your teleprospecting efforts. In fact, a lead generation Research Partner of ours at MECLABS wanted to discover new strategies to increase engagement and encourage deeper conversation.
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 30, 2016
    [Generation] Why Demand Generation Requires More Than Marketing
    I had a conversation with a prospect today about their demand generation challenges. The post Why Demand Generation Requires More Than Marketing appeared first on Marketing Insider Group. Demand GenerationAs is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Generation] 5 Lead Generation Lessons You Learned in Kindergarten
    Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs. Demand Generation b2b
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 30, 2013
    [Generation] The New Rules of Lead Generation: Book Review
    I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. Lead Generation Tactics.
  • VIEWPOINT  |  THURSDAY, MAY 28, 2015
    [Generation] How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)
    As an outsourced lead generation company, one of the ways we can best serve our clients is to offer insight on what they can do to maximize the results from their program. Over ten years ago I put together a comprehensive list of the top reasons outsourced lead generation programs fail. Before engaging with any lead generation company, it’s extremely important that there is agreement within your organization to prioritize the program. Lead Generation
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Generation] 5 Things You Can Do To Improve B2B Lead Generation
    B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.” If you’re want to get the most out of your B2B lead generation, make sure you attend this webinar.
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Generation] A new eBook; Content Marketing Templates for Lead Generation
    A sound content marketing plan is critical to the success of your lead generation efforts. Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook. Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Generation] 5 Small Tweaks to Help You Generate More Leads
    With that said, we threw on our lab coats and started experimenting with small content tweaks that had the potential to make big improvements in terms of lead generation. 5 Small Tweaks to Help You Generate More Leads. We optimised 12 of our high-ranking, high-traffic posts based on their keyword searches, and this is what we found: We increased the number of leads we generated from these posts by 99%. Lead Generation Content Marketing Daily
  • NUSPARK  |  SATURDAY, MARCH 10, 2012
    [Generation] Is Your Website Working for Lead Generation and Inbound Marketing?
    Are you generating leads from your website? Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. The missing topic on b2b digital lead generation: advertising New Infographic: B2B Lead Generation & Content Marketing Trends.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 20, 2011
    [Generation] How To Generate ROI (Return On Interesting) With Content Marketing
    And the only way to reverse the tide and save marketing is with a content strategy that produces valuable content people want, converts them at the appropriate time and generates more leads for less money. Timo suggests a number of steps to generating your own Return on Interesting with content marketing: Want Killer Content? Lately I have been having some very passionate discussions about the best place to start in Content Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Generation] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Generation] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. Presenting my first infographic.
  • SALESFUSION  |  WEDNESDAY, APRIL 16, 2014
    [Generation] Creating New Business with Lead Generation
    The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Generation] Intro to Lead Generation: How to determine if a lead is qualified
    It is also a non-traditional way to qualify a lead (and is used more often for lead generation). Lead Generation: How 64% of marketers starve Sales of opportunity. Optimizing the Lead: 4-step lead generation analysis. Lead Generation lead generation Marketing-Sales alignment sales-qualified lead sales-ready leadTweet Dear Daniel, First of all, happy new year! I thank you so much for your complete and interesting feedback. It has been very useful for me.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Generation] Demand Generation Benchmarks & Trends: Software Marketer Edition
    One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine. If you'd like to get a deeper look into this industry or check out some others, you can download the full 2015 Demand Generation Benchmark Report here. 1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren't radically different from other industries.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Generation] Time to abandon spray-and-pray lead generation
    B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. Lead generation expert Dan McDade (left) says he’s seen campaigns in which 99 percent of the leads generated were worthless.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Generation] 3 Creative Ways to Boost Lead Generation with Video
    You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Let’s explore 3 ways to infuse your marketing activities with lead-generating videos so you can hit your goals, all while getting the biggest bang for your buck. Demand Generation b2b
  • MARKETING INSIDER GROUP  |  THURSDAY, MAY 25, 2017
    [Generation] Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…
    But what makes good AI is good communication with the user,” Fred Brown, Founder and CEO of Next IT The search for the next innovation in lead generation is an epic ongoing quest. The post Are Chatbots the Next Big Thing in Lead Generation? The post Are Chatbots the Next Big Thing in Lead Generation? Demand Generation“Geeks want machines that do things without asking.
  • BIZIBLE  |  MONDAY, APRIL 3, 2017
    [Generation] Successful B2B Lead Generation Measurement In 7 Steps
    One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance. Both people and accounts have separate metrics such as clicks (leads) and velocity (accounts), making lead generation measurement difficult in B2B. Compounding this problem is the fact that often revenue performance looks similar across lead generation campaigns, making it difficult to decide which campaigns to scale or optimize.
  • MODERN MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation] Four Overlooked Success Factors in Demand Generation
    While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical factors that contribute to the success of demand generation. It’s surprising that in many large organizations, the Marketing team overseeing demand generation isn’t involved much with the Sales team.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation] The 4 L's of a Successful Lead Generation Strategy
    This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Lead generation plays a role in every business’s marketing strategy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Generation] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads. That will bring a significant improvement in revenue generated from marketing. Lead Generation: How to empower your program like Siemens Healthcare [MarketingSherpa webinar archive]. Lead Generation: 3 questions every marketer should ask themselves about incentive [More from the blogs].
  • MARKETING INSIDER GROUP  |  THURSDAY, APRIL 13, 2017
    [Generation] Referrals: Your Untapped Source for Generating Leads
    Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. The post Referrals: Your Untapped Source for Generating Leads appeared first on PureB2B. The post Referrals: Your Untapped Source for Generating Leads appeared first on Marketing Insider Group. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [Generation] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    This is apparently not enough to make marketers and sales professionals embrace change and develop a formal lead generation strategy, considering that 75% of marketers still don’t have a formal lead generation process or guidelines according to MarketingSherpa’s 2012 Lead Generation Benchmark Report. I’m going to give you what you need to start easing that pain now by developing a formal lead generation strategy with a universal lead definition (ULD).
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 17, 2016
    [Generation] 5 Ways to Generate Leads with Your Blog Posts
    You should also be using your blog posts, every single one of them, to get conversions that generate leads. The post 5 Ways to Generate Leads with Your Blog Posts appeared first on Marketing Insider Group. Demand Generation Blog postsYou have a blog so that readers will come, learn something valuable or be entertained, and share what you have written so that your brand will spread.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Generation] From Branding to Demand Generation
    Because we are now in a position to generate consistent, value-added content for our prospects and customers, driving people to our new website is a much easier proposition,” said Traxler. Currently, we have a sales team of four people and an outside prospecting firm that looks at our active lead lists and calls upon marketing qualified leads now that our demand generation engine is running.
  • ANNUITAS  |  THURSDAY, FEBRUARY 13, 2014
    [Generation] Demand Generation: Why Marketing Gets it Wrong and Sales Doesn’t Get It At All
    This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations struggle with demand generation success today. Marketers do indeed need to assert their leadership in developing a demand generation – content strategy (Strategy means the right content and not more content) that aligns to the buyers purchase process. There is no cold calling in a holistic, buyer-centric Demand Generation Strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Generation] Next-Generation Marketing Automation Systems Target Small Business
    Looking beyond technology, the vendor provides access to a 15 million name email database, a telephone lead generation team, and other services that can supplement or even replace an in-house marketing department. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
  • ANNUITAS  |  THURSDAY, JULY 7, 2016
    [Generation] 4 Roles of a Demand Generation Strategy Consultant
    When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? I work with large businesses that sell to other businesses to help them figure out how to generate awareness, turn the awareness into sales opportunities, and ultimately drive revenue from their marketing and sales efforts. There are four roles that Demand Generation Strategy Consultants play: Researcher-.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. This is definitely one that should be a “bonus” for your SlideShare lead generation activities -- not something to worry too much about at the moment. Content Creation Lead Generation
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Generation] 7 Tactics that Are Working for B2B Lead Generation Today
    I have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. Here is a quick list of the B2B lead generation tactics that are working today. The right lead generation program will allow you to monitor lead behaviour online and track progression carefully. If you are spending time, effort and valuable resources on generating good content, you need to see the ROI.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Generation] 4 Ways Demand Generation Marketing Is Like Football
    Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and demand generation marketing. What other similarities have you seen between football teams and demand generation teams?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Generation] Lead Generation: It’s all about building relationships
    Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 30, 2014
    [Generation] Lead Generation: Streamlining the process for quality over quantity
    Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. At MarketingSherpa Lead Gen Summit 2013 , Debbie’s presentation “Lead Generation: How to empower your program like Siemens Healthcare” took the audience on a deep dive into some of the challenges Siemens Healthcare faced in its lead gen process.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Generation] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. A software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site. 100% increase in leads generated through the site in the past year.
  • ANNUITAS  |  TUESDAY, JULY 2, 2013
    [Generation] The Missing Link in B2B Demand Generation
    Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Generation] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company. But demand generation is complicated. This blind spot doesn’t exist for companies with sophisticated demand generation departments.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Generation] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. As we kick-off 2015, here are some key areas that B2B marketing leaders should focus on in order to ensure they have maximum results from their Demand Generation and better align with their buyers: Move from Campaigns to Programs-.
  • MARKETING INSIDER GROUP  |  TUESDAY, JUNE 7, 2016
    [Generation] A Complete Guide to Social Media-Based Lead Generation
    The post A Complete Guide to Social Media-Based Lead Generation appeared first on Marketing Insider Group. For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However, […].
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Generation] The New Rules of Lead Generation Book Review
    However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. Scott titled The New Rules of Lead Generation – Proven Strategies to Maximize Marketing ROI is a resource that every corporate marketer should own. In his book, Scott walks through what he’s identified as the 7 most successful lead-generation marketing tactics.
  • MODERN MARKETING  |  THURSDAY, AUGUST 24, 2017
    [Generation] Mobile Marketing to a New Generation
    Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. Now, we have arrived at a new generation set to attract marketers' attention: Generation Z. That means further customization strategies in order to prove to this new generation that brands get them and have what they want.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Generation] What Is Demand Generation? [FAQs]
    There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. W hat exactly does demand generation mean, and how is it different from concepts like inbound marketing? What is demand generation? Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. How is sales involved in demand generation?
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Generation] B2B marketing and lead generation campaigns: Expert tips
    B2B marketing , B2B lead generation & B2B marketing automation. Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? Readers, what are your tips regarding B2B marketing and lead generation campaigns? B2B Lead Generation B2B marketing B2B marketing automation B2B marketing tip
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 9, 2012
    [Generation] B2B Lead Generation: Getting on the same page
    I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Perhaps it can be a starting place for yours too. Contact: A person at company or contact name on a database.
  • REACHFORCE  |  MONDAY, MAY 4, 2015
    [Generation] 4 Powerful Lead Generation Strategies That Are Sure to Pay Off
    In today’s world, effective marketing requires a lot more effort in order to prove value and receive a solid return on investment for those costly lead generation campaigns. B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips Sales and Marketing Tips marketing marketing insight marketing programs
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Generation] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. This area is one of the most crucial, but often misunderstood elements of lead generation. In the old days, we had a phone. And a fax machine.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Generation] Selling your Lead Generation Content
    Filed under: Content , Demand Generation. Content Demand Generation B2B marketing content marketing gating registrationYou have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. You have enough traffic, but you need more registrations to fuel your nurture program.
  • ANYTHING GOES MARKETING  |  TUESDAY, MAY 28, 2013
    [Generation] The Rules of Lead Generation Defined – Book Review
    We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages. Meanwhile, companies with 40+ landing pages generated 12 times more leads than those with 1 to 5 landing pages. Clearly, landing pages and lead generation go hand in hand. Have any lead generation myths you''d like to share?
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Generation] How to Use Forms for Lead Generation
    When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the #1 way to capture leads on websites. In terms of design and layout, there are many factors to consider, but using a number of the following best practices will help you create user-friendly forms for lead generation that motivate individuals to hit the submit button – and after all, getting a submission is the first goal for any form.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Generation] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    This is the power of user-generated content. The effect is still more pronounced for local businesses, as this chart from BrightLocal shows: So for brands looking to create more meaningful engagement with customers, user-generated content holds a promising solution. In fact, comScore found that brand engagement rose by 28 percent when consumers are exposed to both professional content and user-generated product videos. Creating effective user-generated content.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Generation] The missing topic on b2b digital lead generation: advertising
    This is where strategic advertising comes in, and as a former Media Director, I am well-versed in advertising/media strategy as well as inbound lead generation tactics. So let’s do a quick review of advertising tactics for lead generation: In the computer category, SRDS lists 92 domestic publications targeting all levels of IT and technology readers. The key to lead generation is the message. Here’s a creative lead generating ad from Intel. Remember advertising?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Generation] B2B Websites: How To Generate More Leads
    Breaking News : A lot of B2B companies are not generating leads from their websites. For many B2B companies, lead generation is still rooted in more traditional methods such as referrals, advertising, direct mail and cold calling. The idea of generating leads from a website is less familiar to an enormous swath of the business-to-business world. But they were not familiar with how to generate leads from their website.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Generation] Demand Generation – It’s Not That Easy
    As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away. Is success on impacting pipeline and generating demand really just a few simple steps away?
  • VIEWPOINT  |  MONDAY, SEPTEMBER 16, 2013
    [Generation] PowerMinute: How to Leave Voicemails that Generate Sales Results
    In fact, our experience shows 20% - 30% of all sales opportunities we generate for clients result from leaving a carefully crafted voice message. In today''s PowerMinute you will hear why it is important to leave voicemail messages when prospecting and how to do it successfully to generate a positive response. PowerMinute™ is series of 1 minute videos produced to give you helpful tips to energize your lead generation results
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 5, 2012
    [Generation] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Anyone who has lived and died by sales targets knows that in the end you have to generate that meeting with stakeholders and sign that contract,” says Skotidas.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Generation] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Google Analytics, Conversions, and Marketing Measurement.
  • NUSPARK  |  SATURDAY, FEBRUARY 4, 2012
    [Generation] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
    I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll also supports my message of how content marketing and lead generation go hand-in-hand. However, the importance of content strategy to lead generation cannot be understated. Paid search for lead generation success relies on good content to attract clicks; and good content to convert clicks into web form conversions.
  • LEADERSHIP  |  TUESDAY, MARCH 29, 2016
    [Generation] Millennials Love User-Generated Content
    They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. The post Millennials Love User-Generated Content appeared first on LEADership by Louis Foong, CEO The ALEA Group.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Generation] 4 Ideas to Generate Blog Topics
    How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Generation] Getting Started with Video for Lead Generation
    Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Done right, it can be an important and valuable lead generation tool, building trust with your audience and expanding your marketing strategy. . Here are four steps to set up your videos for lead generation : 1. Lead generation and events (virtual or physical) go hand in hand. Add a Lead Generation Form. Using videos for lead generation is easy.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Generation] The A-Z Guide to B2B Lead Generation
    I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. Whether it be the noun or the verb Google; managing the search engine and its properties are essential for lead generation. .
  • MODERN MARKETING  |  MONDAY, APRIL 16, 2012
    [Generation] 6 Ways Marketing Can Help Generate Early Leads for Sales
    6 Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing generating leads for sales lead generation Lead Nurturing Lead Scoring marketing automation sales and marketing alignmentby Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Generation] 20 Ways to Generate ROI from a Corporate Blog
    Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Okay, this won’t directly produce leads or sales, but it helps spread the kind of publicity that can definitely cast your company in a favorable light, help generate media coverage, and make people more likely to want to do business with you.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Generation] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    2) The preceding generation of campaign managers, called MCIF systems, used proprietary columnar databases to wring adequate performance from the PC hardware available at the time. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1) 1) In such a world, the chances of anyone reading this 2,000 word blog post are pretty much nil.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Generation] B2B Demand Generation Experts—A Call to Arms
    When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Sales teams that demand continuous generation of new content. So my question to all you marketers out there is—who is ultimately driving your demand generation campaigns? This is a call to arms to B2B demand generation experts. 10 Tips to Maximize Your B2B Demand Generation Effectiveness .
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Generation] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    But the question remains -- how do marketers actually generate revenue? Which channel has the highest impact on revenue generation? B2B marketers are primarily focused on generating demand and converting demand to revenue, which isn’t a surprise. It’s encouraging to see that only 11% of B2B marketers are primarily measured based on lead generation.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Generation] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Demand generation cycles will vary in these situations. Are you interested in accelerating your demand generation? Download a free copy of The ALEA Demand Generation Playbook. . How have they helped your B2B lead generation efforts? The post 10 Event Marketing Tips to Accelerate B2B Lead Generation appeared first on LEADership.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Generation] A 6-Point Email Marketing Checklist for B2B Lead Generation
    A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. HERE IS A 6-POINT CHECKLIST OF EMAIL MARKETING TECHNIQUES THAT ARE WORKING FOR B2B LEAD GENERATION TODAY. Your overall B2B lead generation strategy may have a set of broad objectives, but for every piece of the email marketing component, you need 3 things—a good hook, a compelling subject line and a relevant call to action.
  • ANNUITAS  |  TUESDAY, DECEMBER 3, 2013
    [Generation] Why Buyer Personas are a Potential Obstacle to Demand Generation Success
    Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision).
  • REACHFORCE  |  MONDAY, NOVEMBER 9, 2015
    [Generation] 4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation
    Demand Generation Digital Marketing Lead Nurturing Marketing Analytics marketing insightIn the grand scheme of marketing, social media is an infant. If it were human, it wouldn’t even be sleeping through the night yet. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. In B2B, however, social media has […].
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Generation] How to Generate More Leads from Your Webinar Recordings
    I can attest—unless the product we’re talking about is obsolete or the concepts we’re discussing are outdated, we offer our recorded webinars indefinitely at Vidyard, and we reap the lead generation benefits! I n this blog, I’ll explain how you can generate leads from your recorded webinars and make the most of every asset: Scoring Leads with Recorded Webinars. Recorded webinars are a gold mine for lead generation, especially when you plug viewing data into your marketing platform.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 11, 2014
    [Generation] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
    Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town. And like all new generations, their behaviors will soon be shaping the status quo.
  • BIZNOLOGY  |  THURSDAY, MAY 18, 2017
    [Generation] Why most B2B social media programs fail to generate real leads
    Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. In most cases, unless you already have an enormous following and probably don’t need a social media lead generation program, this just isn’t true. Most B2B LinkedIn programs don’t generate leads because they’re too passive and lack key components that lead to real results.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Generation] 4 Tricks To Master The Magic Of Modern Lead Generation
    Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale. So how do you generates leads while the buyer is doing research? You still need to generate leads from those visitors.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Generation] How to Generate Sales Leads Using Personality Quizzes
    ” quiz as a lead generation campaign. You can use a quiz for a very practical purpose (lead generation), by just following the three simple steps above, you will be surprised by the results if you do! Once you start generating these leads, you need a lead scoring model in place. Author's Bio: Josh Haynam is the co-founder of Interact , which lets companies generate quizzes to engage customers and generate leads.
  • CRIMSON MARKETING  |  MONDAY, APRIL 21, 2014
    [Generation] How To Generate Revenue From Big Data [Infographic]
    The post How To Generate Revenue From Big Data [Infographic] appeared first on. Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. Corporate Marketing Infographics
  • PROSPECTR  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] The Difference Between Demand Generation and Marketing
    So, let’s take a look at “demand generation.” First, Let’s Define Demand Generation. I searched around some blogs to attempt to find a clear definition of demand generation. At their blog, they define demand generation like this : Demand gen typically gives away content freely in order to build awareness. The Goal of Demand Generation Differs from Marketing’s Goal. With demand generation, you’re looking to build awareness.
  • VIDYARD  |  THURSDAY, JUNE 22, 2017
    [Generation] Chalk Talks: Generate More Value Your Existing Videos
    Today in this Chalk Talk, I want to talk about how you can use a modern video marketing platform and your existing video library to reach new audiences, generate new leads, and ultimately accelerate your deal cycle and drive prospects to the buying cycle faster with video. The post Chalk Talks: Generate More Value Your Existing Videos appeared first on Vidyard.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 22, 2015
    [Generation] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]
    Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Sangram Vajre, Terminus : Think of ABM as revenue generating—NOT lead generating.
  • VIEWPOINT  |  THURSDAY, OCTOBER 1, 2015
    [Generation] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
    Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Simply, marketing is much more involved in revenue and customer generation, and the marketing tools and available data now allow marketers to contribute in tangible ways to delivering customers within a defined set of companies.
  • LEADERSHIP  |  FRIDAY, AUGUST 7, 2015
    [Generation] Interesting Infographics: Getting Your Lead Generation Up to Par
    This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Obstacles can drive a wedge between a business and successful lead generation. Access to effective resources can make or break a lead generation strategy. The performance metrics valued most highly by the professionals were the generation of sales-qualified leads and ROI, at 49% and 40%, respectively.
  • MODERN MARKETING  |  MONDAY, APRIL 23, 2012
    [Generation] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.”
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Generation] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist. More recent versions of this comparison table would also include the so-called Generation Z, roughly defined as the one born in the late 1990s. The post Close up, nobody is normal: Generation clash or ageism?
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Generation] 9 Ways to Generate Leads with Mobile Marketing
    We want to ride it to success – generating more leads, more conversions, and more revenue. In a new eBook from Act-On , marketing expert Jamie Turner outlines the steps you need to take to generate leads with mobile marketing. Otherwise your lead generation strategies will be less likely to succeed. Create Mobile-Friendly Lead Generation Forms: It’s simple. Here are nine ways to generate more leads and create more customers with mobile-friendly marketing strategies.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 24, 2015
    [Generation] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
    Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Is Account-Based Marketing the Holy Grail for lead generation or a black box solution?” If you are a devout follower of ABM, your concern isn’t with lead generation at all. Lead generation is at its core a numbers game.
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Generation] How to Generate a Lot More Content While Working Only a Little Bit Harder
    The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • MODERN MARKETING  |  MONDAY, JUNE 30, 2014
    [Generation] 4 Ways to Manage Change Management For Successful Demand Generation
    4 Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Generation] The Most Common Demand Generation Mistakes That Sabotage Your Success
    When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1. What are some other common mistakes that demand generation marketers make?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Big Data WILL Transform Your B2B Lead Generation
    I know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. Scaremongering or not, the fact is, using data the right way can definitely transform your B2B lead generation efforts. It’s not that they don’t have the data; they need help with how to use it in a smart way in order to accelerate demand generation. —If You Learn How to Use It .
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Generation] 5 Little Lead Generation Experiments You Can Run Right Now
    The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. Lead Generation Daily "We need more leads.". Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week.
  • REACHFORCE  |  WEDNESDAY, DECEMBER 9, 2015
    [Generation] Marketing Automation & Demand Generation: The Yin & Yang of Online Lead Generation
    You’ve got the marketing automation software you need, so that’s all you need for lead generation, right? While marketing automation is an excellent step in the right direction, it’s only part of the equation when it comes to generating leads that end up as converted customers. Well, not exactly.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Generation] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. George and the Plymouth Rock marketing team categorize bad leads, or leads that do not sell, in terms of how that lead was generated. For example, if that purchased lead was generated in less than five seconds, that would be a lead Plymouth Rock would not want to pursue. How the Halo Effect Drives Lead Generation [More from the blogs].
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Generation] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Thomas’ webcasts are more awareness focused, delivering new thought leadership or best practices, and are strong demand generators. Related Resources: Lead Generation: Phone calls turn first-time webinar into million-dollar leads. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Generation] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Generation] Five Reasons Lead Generation Is On Its Last Legs
    Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%. B2B marketing is all about lead generation. Here are the five things breaking lead generation today. A quick definition.
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