Marketing Craftmanship

JANUARY 27, 2015

The loss of this important filter, coupled with the explosion of online content, has created a marketing world in which sloppy, incomplete (and sometimes blatantly false) research generates news items that can go viral and become accepted wisdom.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Martech Advisor

JANUARY 30, 2020

Facebook serves as a gatekeeper on that bridge. Maybe you’re not racking up viral exposure and thousands of fans. Although there has been controversy surrounding privacy, the reality is that Facebook provides too large of a user base and opportunity for businesses to ignore. Facebook may still have some value,” he writes.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

ConvertKit

SEPTEMBER 14, 2020

Why am I concerning myself with the opinions of gatekeepers, whereas the people that matter here are my readers. He was so grateful for his first book deals and what they did for his career, but he didn’t want to be reliant on gatekeepers to keep moving forward. He decided: You know what?

Opinions 77

Opinions Communities Creativity Television marketing 77

Chris Koch

NOVEMBER 12, 2010

Gatekeeper. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. Those people may receive media training, presentation and speaking training, etc. to prepare them to be public representatives of the company. Get them twittering.

PR 100

PR Peer-to-peer Press Public Relations 100

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? This is the reality for most salespeople. Give your network a boost with PeopleMaps The answer is in PeopleMaps. This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Hubspot

MAY 16, 2012

9) Tricksy Email Subject Lines: Your email subject line is the gatekeeper of your email. 11) Viral Goals: Virality is a product of amazing content, your reach, and how well you can optimize that video to spread organically. HubSpot Pet peeve: Ad agencies that set out to create a "viral" video. Makes my blood boil.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Sharpspring

NOVEMBER 19, 2020

You can also think of lead generation as a sort of gatekeeping process. Viral contests. In other words, only visitors who are truly interested in your products or services will become a hot lead. Lead generation content can include the following: Webinars or online courses. Checklists. Cheatsheets. Product demos. Free trials.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Lead Generation Demand 54

Webbiquity

JULY 26, 2010

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Looking for the Method Behind Your Competitors’ Madness , April 5, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 21, 2022

In that case, your content will go viral, bringing you followers and visitors in droves. Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost. There’s a wide range of content that goes viral; all you need is the capacity to adapt.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Content Standard

NOVEMBER 16, 2015

On the other hand, with social media platforms serving as content gatekeepers, branded content might not make their cut. Always keep in mind timeliness and virality—most Moments are focused on current events and trending topics. Twitter Moments. Brands can also pay for the Moments privilege.

Advertising Channels 40

Advertising Channels Webinar Metrics Marketing Strategy Marketing & Strategy 40

Hubspot

SEPTEMBER 26, 2013

Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. In terms of inbound marketing, we’ve seen a lot of internet memes that have contributed to many a viral forum post, video, or blog. Viral Content.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

APRIL 27, 2021

The barriers to entry were high, and gatekeepers (primarily publishers and editors) controlled access. Social networks allow you to amplify that content across your network, the influencer’s network, and virally to entirely new audiences. Wrapup: How Influencer Marketing Fits in WPO.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Biznology

FEBRUARY 4, 2014

Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. How does this address the problems?

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Sprout Social

OCTOBER 17, 2016

To do this, the posts you share on Facebook should be "viral" in nature. This improves your chances of bypassing gatekeepers and getting in front of decision makers. What to Share Due to Facebook's algorithm, it's difficult to get a lot of organic engagement from simply posting to your timeline.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Hubspot

MARCH 10, 2016

Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. 93) Viral Content. Oftentimes, folks don’t know a piece they’re creating will be viral until it actually does, which is usually unfortunate if it’s particularly embarrassing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

seo.co

MARCH 21, 2022

In the past, major news and media outlets were the gatekeepers to getting your message out. And with free distribution platforms like YouTube and social media, anybody can post a picture or video that goes viral. If businesses want to survive, they’ll need to adapt. Successful brands already think of themselves as media companies.

Paid Search Agency 116

Paid Search Agency Companies Media Content 116