Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare.

Cost per Lead 52

Cost per Lead Ideal Customer Profiles Enterprise Management B2B Marketing 52

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Only B2B

MAY 13, 2022

Determine Your Target. The receptionists, secretaries, and assistants — aka the gatekeepers, who have more authority than you believe — are the folks you want to rub shoulders with. There are three techniques to gain favour with gatekeepers: 1. That is why setting appointments is seen as a standalone system. Always be courteous.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them. Every step of the buying process should be easy. Leverage trigger events.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. The journey to securing high-value meetings involves a mix of targeted prospecting, personalized communication, leveraging technology, and mastering the art of qualification.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

SalesGrape

DECEMBER 3, 2023

Identifying Target Audiences in the NHS: Key Strategies for Effective Lead Generation Identifying target audiences is essential for successful lead generation in any industry. Another important consideration when identifying target audiences is understanding their pain points and needs.

Telemarketing 80

Telemarketing Marketing Management Lead Ranking Lead Scoring 80

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. In many cases, you'll be assigned a specific vertical — generally in the form of a target industry. Where an ideal customer profile represents a company you're targeting, a buyer persona is the model of the specific contact you're trying to connect with when prospecting.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Martech

MARCH 25, 2022

First, the turning of the tide against so called “gatekeeper” platforms — the on-ramps to the internet — is at the same time a turning of the tide against walled gardens. Here the kinds of restrictions to expect: Google will not be able to collect data from its various services to support targeted advertising without user consent.

Bundling 116

Bundling Amazon Paid Search Agency Privacy 116

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The spam policies target three manipulative SEO techniques that Google is aiming to halt: Scaled content abuse: Use of AI to produce high volumes of low-quality content.

Marketing AI 86

Marketing AI Google Lead Scoring Lead Ranking 86

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Here is what you can do to accurately target ideal prospects. . Understanding your target demographic is critical as a marketing or sales professional.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Here is what you can do to accurately target ideal prospects. . Understanding your target demographic is critical as a marketing or sales professional.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Martech

NOVEMBER 8, 2022

This non-PII data includes signals like cookies and device IDs that can be used to create anonymized audiences that, while still targeted, cannot be matched back to any individual or household. These changes will add another layer of complexity to an already moving target around the permissible use of data for advertising.

Mobile Advertising 86

Mobile Advertising Ad Exchange Privacy Marketing Management 86

Valasys

NOVEMBER 27, 2023

URL Request Process Armed with a target, the spider makes its move, requesting to view the site’s pages. This interaction is not just a simple knock; it’s mediated by a crucial gatekeeper – the `robots.txt` file. The server’s response is the gatekeeper that either swings open the gates or firmly bolts them shut.

SEO 52

SEO Domain Tagging Act-On 52

Savanta

MAY 16, 2016

One of the toughest aspects of conducting a B2B research study is securing the support of a hard-to-reach target audience. B2B decision makers are time poor, under pressure and protected by Gatekeepers (e.g.

Research 120

Research B2B Marketing B2B Paid Search Agency 120

Zoominfo

APRIL 20, 2020

With a general understanding of your targeted market, you can formulate a playbook of possible expanded offerings, segmented value props. Use marketing techniques like re-targeting and suggested content to keep them engaged. Shift more focus to up-sell and cross-sell opportunities within your existing customer base. Think about it.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Webbiquity

JUNE 20, 2017

Even though you’re targeting companies, people will always be the decision makers in the buying process. On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Identify Key Decision Makers, Faster. Combined, this can shorten the sales cycle by nearly 50%.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

LeanData

OCTOBER 6, 2022

Don’t make the sales team gatekeepers of information your buyers want. . #2 3 Send targeted marketing content at the right time. Consider answering questions through video that you have traditionally left to a sales call. Move the experience of meeting with a sales rep to a later stage of the buying journey.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

This gets you to quota faster, which helps you hit company-wide sales targets. Your primary deal contact connects you with decision-makers Most B2B sales conversations happen with a “gatekeeper” — that initial contact who’s in charge of weeding out product or service options for a higher-up.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Marketing Insider Group

MARCH 16, 2023

Not only did they flip an ages-old business model (the traditional hotel) on its head by just existing, but they made their content totally about their target audience. Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. By asking them to create it. The result?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Marketing Craftmanship

MAY 13, 2020

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention. A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. In this case, targeted correction or apology emails might be the best solution. Email marketing mistakes happen to the best of us. But that doesn’t mean we’re perfect. Email is so complex.

Email Marketing 103

Email Marketing Deliverability Public Relations Landing Pages 103

Velocity Partners

JUNE 20, 2023

Focus your targeting One common stress response to a recession is to fling out a football field-sized net to catch customers — to try to be all the types of things for all the prospects. When the pressure is on to drive more revenue quickly, narrowing your target audience may feel counterintuitive. You need a harpoon. Don’t rush.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

Sprout Social

APRIL 20, 2023

That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. Check in on your ad campaigns, monitor their performance, double check the targeting and ask your agency for regular reporting about their efforts and results. This is a role an agency can fill if needed.

Paid Social Agency 123

Paid Social Agency Paid Search Agency Social Media Ad Agencies 123

FunnelEnvy

DECEMBER 11, 2023

By setting specific targets, you can focus your efforts and measure the success of your video content more effectively. Audience Demographics: Evaluate where your target audience spends their time. LinkedIn’s process for uploading videos is not seamless, and they gatekeep who can go live on the platform.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

MAY 21, 2020

When you can’t get your target on the phone. If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. One decision-maker at his target account, Matt, had recently changed jobs.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. Also, I think businesses may worry that their targeted communications could fall into the hands of competitors, thanks to Whatsapp’s extraordinary ease of sharing. Ruth: What has changed since then? Martin: Three things. First, technology. Martin: No. I wish there were.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Apollo

OCTOBER 2, 2018

For example, if you want to target SDR Managers and Marketing Managers, you will need to count them as two distinctly separate personas because they have different needs and face different challenges. He plans to target Sales Leaders, Revenue Leaders, and Marketing Leaders. Gatekeepers. Gatekeepers. Sales Leader.

Profiling 66

Profiling Contacts Paid Search Agency Companies 66

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

DiscoverOrg

APRIL 25, 2017

It should reduce time spent prospecting; offer sales development reps (SDRs) an opportunity for smart expansion into new markets; let sales reps identify the 3% of any industry’s target accounts that are active buyers … and a whole lot more. Here are just a few magical attributes sales intelligence provides. It’s not magic.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Zoominfo

APRIL 17, 2020

Depending on your firm’s resources and ability to handle a certain volume of candidates, you can then identify and target the “ideal” client. Then make a list of target companies based on your ideal client profile. Identify the Right Decision Makers Within Your Target Organization. Does HR act as a gatekeeper?

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

NuSpark Consulting

JULY 23, 2017

Even after identifying the most likely prospective buyer, modern gatekeeping methods make contacting them prohibitive. At the outset, the program enables users to import leads and target companies or accounts. They can synchronize with Salesforce, if the company uses it, and choose a range of territories and job functions to target.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Savanta

MAY 15, 2017

That’s especially true in business to business markets where the target market is small and relationships are critical. The jargon filled or overly complex survey question – A question should make perfect sense to ‘the man on the street’ even though your targeting a business to business audience.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136