Remove gatekeeper
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Ultimate Guide to the Data-Driven Sales Funnel

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And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. The question then becomes how many SALs turn into sales qualified leads (SQLs)?

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Ultimate Guide to the Data-Driven Sales Funnel

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Gone are the days when the salesperson can act as a gatekeeper of information, forcing the buyer to have to meet with them throughout the information-gathering stage. In the consideration stage, leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales Automation.