Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. To gain access to the C-suite, sometimes you need to pay to play. Leverage trigger events.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Marketing Insider Group

AUGUST 21, 2023

They still need to act on the outputs — deciding, for example, whether the solution to persistently low CSAT scores is an overhaul of team processes or a tougher approach to human resource management. The upshot is that most users are familiar with these technologies and willing to leverage them in self-help settings.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. This is a role an agency can fill if needed.

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. Scour the web for any public-facing resources about a company. These communities are populated with legitimate enthusiasts — people so invested in their work that they're willing to discuss it on their own time. What kinds of resources are companies in the space starting to invest in?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

InsightSquared

SEPTEMBER 13, 2018

Discussing how to align processes and technologies, and how to prioritize sales, marketing and business ops resources will be helpful to strategically grow your business. Throughout your Salesforce journey, it’s important to get into the inner workings of Salesforce. Automate a Business Process with Point and Click Tools.

Training 174

Training Startups Planning User-Generated Content 174

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Did you know that you’re likely to make 4-6 times as many connections when you’re working with direct-dial phone numbers than without? Leverage trigger events. Talk Strategic Value.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Metadata

NOVEMBER 1, 2023

Being human works and B2B marketing doesn’t have to be boring. And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. That’s a tall order, but it grows considerably when you add the additional parties that play a part in the purchase decision: influencers and gatekeepers. perform best?

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Marketing Insider Group

MARCH 16, 2023

Even “the little guys” can be great when they put their best foot forward and work toward their goals. Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. That shows some serious Slytherin resourcefulness! The result? People trust them more.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Zoominfo

APRIL 20, 2020

Work smarter, and harder (and together). — Work smarter: Focus your efforts where they will make the most impact. Work with your product and finance teams to create freemium or discounted offers to generate more business. Work harder: Increase activity to expand your reach. Yes, I said “and.” Think about it.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Vision6

FEBRUARY 28, 2022

Starting a business is no small feat, especially when you’re juggling the balance of time, money, and resources. Instead of working tirelessly to promote your brand, let your loyal customers advocate your business for you through referral campaigns. If your north star metric is growth, you’ve come to the right place!

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Zoominfo

APRIL 17, 2020

Depending on your firm’s resources and ability to handle a certain volume of candidates, you can then identify and target the “ideal” client. A Human Resources professional is concerned about cultural fit and “checking qualification/experience boxes.” Does HR act as a gatekeeper? Allot Time and Resources to Customer Retention.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

Only B2B

MARCH 23, 2022

Appointment setters are in charge of this procedure and often work as sales development representatives (SDRs). Behind one sales email, there’s a lot of science at work. You may now begin working on the actual text of your emails. It’s also beneficial to have a resource that lists typical concerns and solutions.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Conductor

JULY 15, 2021

Reallocating spend is also much easier under this model – and oftentimes, you’ll be working with an account manager who keeps tabs on all-channel performance. Depending on your available in-house resources, outsourcing to an agency may make the most sense. On a related note, an SEO-only agency is just that.

Paid Search Agency 98

Paid Search Agency Advertising Agencies SEO Enterprise Management 98

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. Avoid the temptation to gatekeep key resources. Prioritize Customer Experience.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Zoominfo

APRIL 20, 2020

Work Smarter, and Harder (and Together). Work Smarter Focus your efforts where they will make the most impact. Work with your product and finance teams to create freemium or discounted offers to generate more business. Work Harder Increase activity to expand your reach. Work Together Stay connected in a remote world.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Zoominfo

OCTOBER 21, 2021

The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals. The focus is visibility and domain authority.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

ClearVoice

SEPTEMBER 17, 2020

Because an entire team is behind this content, there are times during content reviews when the process flows — people feel happy about their work and the work is done well and on-time. Their work and the entire organization feel that impact. When content gatekeepers are productive and motivated, they feel inspired and engaged.

Process 110

Process Marketing Budget Creation SME Content 110

Buffer

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

SalesIntel

JULY 6, 2021

Despite massive automation in the sphere of sales and marketing, data entry work is frequently still carried out by hand. Emails may go unanswered, and phone calls may be rejected by the gatekeeper. Begin by ensuring that you are only working with the top leads. Here are the top three time killers for a sales rep: 1.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

Aberdeen

MARCH 6, 2019

Companies such as Drift provide chatbot solutions that “work as a concierge for businesses when potential customers arrive ” on their site. These landing page gatekeepers, if you will, connect users with employees who can provide information on a case-by-case basis, relative to the users’ given stage of the buyer’s journey.

Conversion 68

Conversion Work Management Marketing Management Cold Calling 68

markempa

JULY 9, 2012

Step #1: Use online resources to research your prospects. Never overlook who may be in your own network; they may have worked with your prospect or sold to them or provided technical support,” points out Shonka. Of course, sometimes you may run across a gatekeeper who won’t let you speak to anyone else,” warns Shonka.

B2B Sales 120

B2B Sales Work Management Marketing Management Lead Scoring 120

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Higher education. Manufacturing.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Directive Agency

FEBRUARY 4, 2022

What resources are available to help me? Are there any free resources or do they all have costs? That experience should be higher level experience outside of just the day-to-day operation and more centered around how the tool should be implemented as opposed to just working in the tool. What resources are available to help?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

ClearVoice

OCTOBER 6, 2020

The Slack State of Work Report is chock-full of interesting findings surrounding the difference between aligned and unaligned workers — and the substantial impact this workplace alignment has on the organization. Aligned workers approach their work with optimism and have the big-picture insights necessary to take action.

Planning 111

Planning Stats Creativity Paid Search Agency 111

SalesIntel

AUGUST 11, 2021

Data enrichment is the method of integrating raw data from your internal resources with data from other internal or external data sets. As a result, figuring out how to avoid calling switchboards and gatekeepers should be a top focus for any outbound team. Finding direct work mobile numbers is one of the best and simplest methods.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

SalesIntel

JANUARY 21, 2022

And, a whopping 40% of salespeople believe prospecting is the most challenging aspect of their work. Instead, you can leverage Buyer Intent data to limit prospecting (connecting on LinkedIn, getting past the gatekeeper, and sourcing emails) and always target top priority accounts. All your efforts ended in vain. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Hubspot

AUGUST 21, 2023

How to Create a Cold Call Script The typical cold calling script most salespeople use clearly doesn't work. At [your company name] we work with people like you to help with [value proposition 1, value proposition 2, and value proposition 3.] I promise you, my friend, this extra work will be worth it. Identify 2-3 verticals.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Outreach

JUNE 10, 2021

Are reps actively working their book of business? It’s no secret that KPIs exist for a reason: to work your book of business (BOB). So how can you determine if sales development reps are working their BOBs? Let’s dive in. Step 1: Determine if accounts and prospects are in active status. Developing a high-performing SDR team.

Burn Rate 59

Burn Rate Outreach Sales Qualified Leads Tips 59

Navigate the Channel

NOVEMBER 28, 2023

They are like the digital gatekeepers that determine which websites rank higher and are more likely to be seen by users. Becoming the Go-To Resource Over time, as you accumulate a substantial archive of informative blog posts, your firm naturally becomes the go-to resource within your niche.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

TrustRadius Marketing

OCTOBER 21, 2022

Your HR department must work smoothly so you can strengthen your company relationships. Human resources management software (HRMS) can be used for almost all your employee management needs. It’s best to work with your team to find a solution that fits their preferences rather than the most popular or feature-rich solution.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Sprout Social

JULY 19, 2022

I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Adding them to the bottom of your captions, descriptions or posts works best to prevent people from clicking away.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Hubspot

MAY 12, 2023

The best EAs are resourceful and work independently to create solutions. EAs need to be diplomatic with good communication while remaining a firm and decisive gatekeeper for the executive. Hiring managers can use EA interview questions to design a better interview process and find the best fit to work with them.

Work Management 72

Work Management Positioning Software Paper 72

Hubspot

DECEMBER 23, 2022

You can automate parts of the search process to save time and resources. Review key features and find out which will work best for you. This works via a simple three-step process: You sign up for the platform. What we love: For many salespeople, partners are often an untapped or underutilized prospecting resource.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

SmarkLabs

JANUARY 7, 2020

Your company’s go-to-market strategy is the plan to deliver your unique value proposition to customers, using both your inside and outside resources. Who: Typically, your B2B company’s marketing team works together on the brand’s marketing strategy. That’s a lot like working on your go-to-market strategy.

Marketing Analytics Tools 59

Marketing Analytics Tools Top of Funnel Marketing Strategy Marketing & Strategy 59

Hubspot

JUNE 20, 2018

Asking for gatekeepers’ assistance up front can prevent a hang-up later. We’ve worked with Company X, Organization Y, and Firm C! It disrupts the prospect from thinking about time and prompts them to think about resources instead. Being overly familiar. I’m Mike calling from Business Inc. Business Inc. Prospect : [Hangs up].

Rules 97

Rules Click Rate Impressions Training 97