gatekeeper trade Public Relations Related Topics 
Schubert B2B
MAY 4, 2018
Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. Digital Reach.
Schubert B2B
JULY 20, 2018
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Schubert B2B
NOVEMBER 6, 2018
The former is a public relations tool, while the latter falls under advertising. Having a trade publication publish an article from your company means editorial gatekeepers accept you as an authority in your field—and they are willing to position your writers as industry experts in their pages and on their websites.
Schubert B2B
NOVEMBER 20, 2017
The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.
Schubert B2B
NOVEMBER 20, 2017
The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.
Chris Koch
NOVEMBER 12, 2010
Gatekeeper. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). PR creates a communications campaign with press releases, calling and emailing influencers, etc. Tweet This Post.
Sword and the Script | B2B
JUNE 15, 2021
It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. Don’t overlook industry surveys, such as those conducted by trade publications, consultants and even competitors. AEs manage the relationship, but they also have an individual goal for retention, cross-selling and upselling.
Expert insights. Personalized for you.
67 
Let's personalize your content