Only B2B

MAY 19, 2022

Prospects: It’s critical that you don’t just “smile and dial” anyone. It’s fine to keep your efforts wide during the prospecting phase. Cold Calling High-Level Decision Makers: Have you thought of cold phoning executive prospects during their “off hours”? or after 5:00 p.m.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. No more feeling like they’re wasting their time on wrong numbers or gatekeepers. Higher ROI.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Stay relevant to what your prospects do, need, and hope to achieve. Position your product or service as an urgent need or else your prospect will continue to put off buying.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Stay relevant to what your prospects do, need, and hope to achieve. Position your product or service as an urgent need or else your prospect will continue to put off buying. A – Always align. P – Raise Priorities.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Hubspot

OCTOBER 5, 2021

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cold Calling 90

Only B2B

AUGUST 21, 2023

It’s not just about setting up meetings; it’s about ensuring those meetings are with the right prospects who have a genuine interest in your offerings. Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Zoominfo

FEBRUARY 17, 2021

Be upfront and transparent with your prospects. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Anticipate gatekeepers (the jaded call operators). Back in 2007, it took 3-4 cold call attempts to reach a prospect. Conclusion.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Stay relevant to what your prospects do, need, and hope to achieve. Every step of the buying process should be easy. A – Always align.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. So whatever you pitch to your prospect needs to work for their purchase-savvy staff. Let’s say you’re selling timeclock software and your prospect is Fred, a Payroll Manager. Cold calls?

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Webbiquity

SEPTEMBER 25, 2020

It will ensure that prospect customers find your site. They can essentially act as gatekeepers to the job market and ensure that the best talent is represented. It’s important to note that the top marketing skills are constantly changing. Take SEO as an example.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 195

DiscoverOrg

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

SalesIntel

SEPTEMBER 21, 2023

The connect rate, often called the reach rate, represents the number of calls a sales representative must make to establish a connection with a prospective buyer. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Learn how to communicate with gatekeepers. What is B2B prospecting? Research, research, and research some more.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Zoominfo

AUGUST 26, 2020

When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. Prospects expect you to know about their business, accurate sales intelligence, combined with a tailored pitch, increases the chance of a successful customer relationship.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Metadata

NOVEMBER 1, 2023

They’d sit at the bottom of the funnel, using a proverbial lasso to pull prospects down the funnel—and they’d do it with one-size-fits-all ads that didn’t speak to anyone’s unique needs. My job as a marketer is to figure out how to attract compatible prospects. How do most prospects learn about our product? perform best?

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Stay relevant to what your prospects do, need, and hope to achieve. Position your product or service as an urgent need or else your prospect will continue to put off buying.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. You can lean into prospect need or interest, speeding up the sales cycle by cutting out long negotiations, and close quickly.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Heinz Marketing

JANUARY 18, 2020

Learn How to Get the Gatekeeper on Your Side. Prospecting shouldn’t be so scary, so why is getting past the gatekeeper and finding qualified leads so hard? The Science of Successful B2B Events. A behind the scenes look at planning a great B2B event. Thanks, Alison Bensch. Thanks for your thoughts and advice, Joanne Black.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

SalesIntel

APRIL 20, 2022

It might be tempting for sales reps to cast your prospecting net as broad as possible to ensure that your pipeline is full of potential consumers. While this may appear to be sensible, adding additional leads to your sales funnel might reduce the quality of your prospects. Here is what you can do to accurately target ideal prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

It might be tempting for sales reps to cast your prospecting net as broad as possible to ensure that your pipeline is full of potential consumers. While this may appear to be sensible, adding additional leads to your sales funnel might reduce the quality of your prospects. Here is what you can do to accurately target ideal prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Webbiquity

DECEMBER 8, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. The Launch. The Founder Interview Series #27: Payman Taei, Visme.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Zoominfo

APRIL 20, 2020

Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate. Get a tool that helps your team manage their prospects by time zones to ensure they are calling at appropriate times. Think about it. They are getting through.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Webbiquity

JUNE 20, 2017

On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Consider these statistics: 82% of prospects value content made for their specific industries ( source ). Combined, this can shorten the sales cycle by nearly 50%. Easy Personalization. Not convinced? Get Started.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

LeanData

OCTOBER 6, 2022

So if you notice that prospects approach your company in Dwight Schrute investigative mode, there are some legitimate reasons why. Don’t make the sales team gatekeepers of information your buyers want. . #2 Trust is the most important element when making a software purchase. Sources of RevTech Buyer Mistrust.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

SalesIntel

JULY 8, 2021

You might be good at identifying ideal prospects or even qualifying opportunities, but that’s of little use unless you can also win deals. Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Zoominfo

NOVEMBER 20, 2019

The best way to create the kind of value proposition your prospect is looking for is by addressing a need. And that’s not what your prospect is looking for. The first is making the problem real and vivid in the prospect’s mind. Let’s talk about what value is – and what value isn’t. 300,000 minus $30,000). That’s not value.

B2B 187

B2B Zoominfo B2B Sales Pricing 187

Tony Zambito

JANUARY 31, 2016

That is the role of “gatekeepers” specifically for content. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. New Dilemmas For Marketers. Requiring marketers to thus become more precise.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Zoominfo

FEBRUARY 17, 2021

Reason for Calling Be upfront and transparent with your prospects. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Anticipate gatekeepers (the jaded call operators). How does your product or service fit into their operation?)

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

NuSpark Consulting

JULY 23, 2017

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Capturing and Engaging Prospects. Even after identifying the most likely prospective buyer, modern gatekeeping methods make contacting them prohibitive.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. So whatever you pitch to your prospect needs to work for their purchase-savvy staff. Let’s say you’re selling time clock software and your prospect is Fred, a Payroll Manager. Think: Intent data.

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Zoominfo

AUGUST 26, 2020

When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. Prospects expect you to know about their business, accurate sales intelligence, combined with a tailored pitch, increases the chance of a successful customer relationship.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

DiscoverOrg

APRIL 25, 2017

It should reduce time spent prospecting; offer sales development reps (SDRs) an opportunity for smart expansion into new markets; let sales reps identify the 3% of any industry’s target accounts that are active buyers … and a whole lot more. Sales intelligence includes a depth of information that is both accurate and predictive.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Outreach

DECEMBER 19, 2018

What if I told you that you could engage your prospects in meaningful conversations on the phone—nay, even make them smile—by changing your techniques in a few simple ways? Cold calls can inform buyers, engage gatekeepers, close deals, identify decision makers, and. in-depth prospect research) and being creative.

Cold Calling 84

Cold Calling Creativity Intent Impressions 84

Only B2B

MARCH 23, 2022

To effectively set up an appointment with a prospect, follow these three steps: Setting Up Appointments Via Email. Cold calling is a touchy subject: some think it’s the finest method to reach out to prospects, while others argue it’s no longer effective. What Are The Best Ways To Schedule Appointments Through Email?

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118