Remove gatekeeper trade urgency
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Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process.

article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process.

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article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process.

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Why Sales Enablement Content Is Not Just For Your Salespeople Anymore

EveryoneSocial

As you probably can tell from the definition and process, sales enablement content is the information your sales team needs to be able to connect with potential buyers and also drive urgency to drive potential sales. Businesses who have highly engaged employees are able to bring in 21% more profit than those who do not. Rise People ).