6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. All from a press release. 6 Benefits of B2B Press Releases.

Press 60

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

They were invited to write about trends and speak at industry trade shows. They didn’t own printing presses. You no longer needed to own a printing press. On the B2B side, trade publications have traditionally been the source for independent opinions.

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Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. With very little expectation that a premise based on such shoddy research would qualify for exposure in the financial press, and dreading inquiries from journalists asking about our research methodology, the release went out.

Stop doing PR. Start doing visibility.

Chris Koch

PR creates a communications campaign with press releases, calling and emailing influencers, etc. Gatekeeper. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). The best way to get press and influencer attention these days is to write smart things that are easily discoverable.

PR 165

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. BASHO emails are alive and well—and thriving.

Your Marketing Content: Is it Fake News?

Marketing Craftmanship

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. With very little expectation that such shoddy market research would qualify for exposure in the financial press, and dreading inquiries from journalists asking about our research methodology, the press release went out.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. These seemingly lesser-known trade journals or sites actually could be very well known among your customers and prospects.

PR 52

Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. When after a while every company seemed to be issuing the same press release, prospects stopped reading them. Despite a vibrant U.S.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. These seemingly lesser-known trade journals or sites actually could be very well known among your customers and prospects.

PR 48

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. When after a while every company seemed to be issuing the same press release, prospects stopped reading them. Despite a vibrant U.S.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. When after a while every company seemed to be issuing the same press release, prospects stopped reading them. Despite a vibrant U.S.

How Your SaaS Company Can be Newsworthy When You Don’t Feel Like It

Golden Spiral

Not all of these things have to be present in order to be newsworthy, but the more there are, the better your chances of generating press coverage. The press release was well written and devoid of spelling errors or embarrassing grammar mistakes. Don’t Rely on Press Releases Alone. Public relations isn’t just cranking out press releases. The poll went beyond coverage on the two news platforms to include a range of healthcare trade and consumer news media.

Driving Thought Leadership in Blockchain

What Works - What Doesn't

The technical rebel (or rebels) who created blockchain were driven by a desire to decentralize power and authority from the centralized gatekeepers that now make the rules, handle the transactions and keep much of the money in today’s economies and societies. Visit Bob's Website - Email Bob I'm a veteran IT trade press reporter and editor with a passion for clear writing that explains how technology can help businesses.

Niche Expert: Allison Levine’s Journey From Wine Consumer to Marketer to Blogger to… GM of Effervescence

ClearVoice

On a globally connected level, she’s always been both gatekeeper and most enthusiastic champion of unknown products that deserve a chance in the U.S. About a year into that, the company I was with purchased a regional trade magazine and launched it nationally. An invite came in for a press trip to the region I had lived in, in Italy. That was my first press trip, and I wrote about it for the second issue of the magazine.

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

The poll results, which were released on Sunday, came shortly before the Federal Trade Commission (FTC) confirmed it will be conducting a non-public investigation into Facebook's privacy practices. Senate Judiciary Committee (Zuckerberg has been asked to appear before two additional congressional committees, as well, and there are reports he has agreed), raising questions about the potential of a federal gatekeeping role in the area of user privacy.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Time to Kill the Press Release? The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.