Webbiquity

DECEMBER 7, 2021

And we’re really just hoping to spark a conversation with communities about what sorts of data and data problems, what sorts of social issues are most pressing and top of mind, and really begin to release products that serve what the community cares about and values most. We have a lot of exciting news coming out in the next month.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Schubert B2B

JULY 20, 2018

You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. Getting trade publications to publish or post your company’s news can be a challenge.

PR 69

PR Paid Search Agency Companies Public Relations 69

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Apollo

OCTOBER 2, 2018

Gatekeepers. Gatekeepers. Got a pressing question, comment, or concern? To organize these Ideal Contact Profiles into tiers, here’s a small sample of what Gary plans to do: Tier 1. Sales Leader. Revenue Leader. Marketing Leader. Responsibility. Pain point. Sales tools have few integrations . Stay tuned!

Profiling 40

Profiling Contacts Paid Search Agency Companies 40

Chris Koch

NOVEMBER 12, 2010

PR creates a communications campaign with press releases, calling and emailing influencers, etc. Gatekeeper. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Those people may receive media training, presentation and speaking training, etc. Get them twittering.

PR 100

PR Peer-to-peer Press Public Relations 100

Martech Advisor

JANUARY 30, 2020

Facebook serves as a gatekeeper on that bridge. Though much of Facebook’s press is related to user privacy and experience, Facebook continues to expand options for advertisers as well. Big data, available through Facebook, bridges the gap between brand and consumers. Rigorously test ads before pouring in your entire budget.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You’re frustrated by the ongoing debate about the value of press releases because that’s what most of your time is spent doing. This is how you feel when a press release has a spelling error or a missing punctuation mark: 10. You’re the company gatekeeper for what is approved to be said or published.

PR 48

PR Work Management Thought Leadership Press 48

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? Why am I concerning myself with the opinions of gatekeepers, whereas the people that matter here are my readers. The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

Schubert B2B

NOVEMBER 20, 2017

That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Rather than blast out press releases to a large number of generalized publications and news sites, it’s more effective to identify the best media fit for your news.

PR 54

PR Ad Building Media Tips 54

Schubert B2B

NOVEMBER 20, 2017

That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Rather than blast out press releases to a large number of generalized publications and news sites, it’s more effective to identify the best media fit for your news.

PR 48

PR Ad Building Media Tips 48

Smashmouth Marketing

SEPTEMBER 10, 2010

John - When dialing high (C-level or VP) pick times to dial when the gatekeeper would be on a break (best times are 7:45am-8:00am, 10:45am-11:00am, 12:45pm-1:00pm and 4:45pm-5:00pm, in each timezones). Aaron - Don't let failure stop you from pressing on. And because it is a numbers game you have to press on to get to the success.

Tips 100

Tips Peer-to-peer Cold Calling Press 100

Hubspot

AUGUST 21, 2023

Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot." Download Template Gatekeepers The best script for navigating screening conversations with administrative assistants or office managers. They'll know who you are, but they'll still be curious why you called.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Vidyard

JUNE 22, 2016

Whether it’s the printing press or Instagram, here’s how it typically works: first, the early adopters take a chance. Take any major technological advancement of the past hundred years, and chances are you’ll find that there are three stages to success. Then, mainstream acceptance comes and celebrities get on board. Step three?

Video Marketing 72

Video Marketing Multi-Channel Television marketing Paid Search Agency 72

Hubspot

MAY 12, 2023

EAs need to be diplomatic with good communication while remaining a firm and decisive gatekeeper for the executive. As an assistant to a CEO, I wrote employee memos and email correspondence on his behalf and drafted press releases that went out to several thousand shareholders.” Why are you considering leaving your current position?

Work Management 72

Work Management Positioning Software Paper 72

Marketing Insider Group

AUGUST 31, 2020

Sales teams aren’t information gatekeepers anymore. Gatekeeping information and publishing content for its own sake don’t do you any favors. 73% of buyers say they’re pressed on time for research. 42% hold managerial positions. 21% have vice president or C-level roles. 44% say they’re the primary decision maker.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Bluetext

MARCH 19, 2020

The answers aren’t coming from traditional media gatekeepers. Virus Outbreak: The Latest News | Associated Press. Understanding how you can modify SD-WAN to best handle the surge in traffic for the shift to BOPIS at a retail level and telework on a corporate level won’t have its own segment on CNN.

Paid Search Agency 34

Paid Search Agency Marketing Budget Planning Advertising Agencies 34

Hubspot

MARCH 28, 2018

Senate Judiciary Committee (Zuckerberg has been asked to appear before two additional congressional committees, as well, and there are reports he has agreed), raising questions about the potential of a federal gatekeeping role in the area of user privacy. At a press event in Chicago yesterday, Apple announced it would be selling a new 9.7-inch

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

chiefmartech

AUGUST 11, 2018

But raise your hand if you’ve ever had your own tale of woe dealing with one of these robotic customer service gatekeepers. I instinctively press “0” for an operator to sort this out. That’s kind of the pressing issue.” Thought so. Ticketmuster’s voicebot asks me to speak my order number.

Automation 53

Automation Order Work Management Press 53

Buzz Marketing for Technology

JUNE 27, 2008

Basically, they still need Us as jack-of-all-troubleshooting Gatekeepers to the Lost ARKives; at least for the next nanosecond or two. Advertise with us | Press inquiries |. Oh yeah, and let’s not forget their atrocious spelling (which they hope our UN-Google-like catalog will correct). Stay tuned! —FWH. User agreement |.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Metadata

OCTOBER 25, 2023

There are three audience subgroups in any ICP: influencers, decision-makers, and gatekeepers. Gatekeepers: Only need enough content to keep the deal lubricated and prevent them from being a blocker. don’t press pause right away. You need to tailor your paid social content to each. If your boss says, “Turn this off!

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. Or you could send them a clever BASHO email.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Sword and the Script | B2B

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Still – 2024 will be the year for vigilance by brand gatekeepers.” ~ Dorothy Crenshaw , Founder, Crenshaw Communications , a Mod Op agency 24.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Brandpoint

FEBRUARY 21, 2024

Press releases are one way to get your brand’s name out there, but they aren’t the only option. Like press releases, MAT releases, or branded content, are also placed in online and print newspapers. And how do you appeal to editors, those gatekeepers of earned media placements in the print world?

Buyer Personas 62

Buyer Personas Paid Search Agency Advertising Agencies Press 62

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 4, 2022

Who are the gatekeepers you might have to connect with before you get to reach them? You're naturally pressed for time on a cold call. As I mentioned in the previous point, every sales rep conducting cold calls is naturally pressed for time. If you've connected with similar businesses, what did their needs look like?

Cold Calling 59

Cold Calling Tips B2B B2B Sales 59

Sales Engine

OCTOBER 4, 2017

This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. When after a while every company seemed to be issuing the same press release, prospects stopped reading them.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Hubspot

JUNE 1, 2012

These days, we'd be hard pressed to find someone who hasn't melted down into an unproductive diatribe with sloppy email marketers who fill our inboxes with unsolicited, random, and irrelevant messages. After deliverability hurdles are crossed, the subject line is the gatekeeper of your email. 4) Writing a Vague Subject Line.

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

Convince & Convert

DECEMBER 17, 2014

Sorting through 1,500 pitches per week means that press release fatigue is the new norm for high-authority publishers, and they have a limited amount of time and patience for considering your content. Effective outreach doesn’t rest on press releases; in fact, only 5% of publishers are interested in receiving them.

Promotion 161

Promotion CAN-SPAM Content Outreach 161

Envy

DECEMBER 31, 2019

They are the gatekeepers between sales and marketing teams; the success of campaigns and achieving targets hinge on their qualification of leads. They’re hunting for a mythical silver bullet that can guarantee more leads if they keep pressing that trigger, but the hunt is futile. Key areas of conflict include: 1.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Golden Spiral

MAY 16, 2019

Not all of these things have to be present in order to be newsworthy, but the more there are, the better your chances of generating press coverage. The press release was well written and devoid of spelling errors or embarrassing grammar mistakes. Don’t Rely on Press Releases Alone. Key Takeaway. Do you need more E in your PESO?

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? Gatekeeper: Stops your product from being approved. Using a wide variety of sources (e.g. Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Sales Engine

JULY 20, 2016

This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. When after a while every company seemed to be issuing the same press release, prospects stopped reading them.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. When after a while every company seemed to be issuing the same press release, prospects stopped reading them.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

ClearVoice

FEBRUARY 14, 2019

On a globally connected level, she’s always been both gatekeeper and most enthusiastic champion of unknown products that deserve a chance in the U.S. An invite came in for a press trip to the region I had lived in, in Italy. That was my first press trip, and I wrote about it for the second issue of the magazine.

Blogger 76

Blogger Planning Work Management Paid Search Agency 76

Sharpspring

NOVEMBER 19, 2020

You can also think of lead generation as a sort of gatekeeping process. Press releases. Eventually, lead generation will result in converting your hot leads into qualified leads. That morphs into the lead nurturing process, which may boost your sales numbers. Demand generation content can include the following: YouTube videos.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Lead Generation Demand 54