Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Brandpoint

FEBRUARY 21, 2024

Press releases are one way to get your brand’s name out there, but they aren’t the only option. Like press releases, MAT releases, or branded content, are also placed in online and print newspapers. Whether you’re a small start-up or a large corporation, MAT release distribution can help your company raise brand awareness.

Buyer Personas 62

Buyer Personas Paid Search Agency Advertising Agencies Press 62

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Golden Spiral

MAY 16, 2019

PESO Is the Coin of the B2B PR Realm. If PESO is the coin of the B2B realm, then Earned media is where the bulk of PR programs for tech companies should be concentrated. Effective B2B tech PR — especially with earned media — helps to educate your audience, earn their trust, and boost your credibility. Key Takeaway.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

Convince & Convert

AUGUST 24, 2012

They put out a press release earlier this year about what some of the trainers on the site are earning, and it seems to be going quite well. Because each time you try to roll out a program that is in the best interests of an organization, the analog gatekeepers, I should say, are sort of blocking your every move… Jay : Yeah.

Social Media 115

Social Media Media API Twitter 115

Sales Engine

OCTOBER 4, 2017

This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. PR firms and branding consultants proliferated, and blogs and social media became all the rage. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. PR firms and branding consultants proliferated, and blogs and social media became all the rage. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

This isn’t meant to imply that salespeople are no longer valuable—quite the opposite is true, in fact—but they are no longer the gatekeepers of information and conductors of the buying process. PR firms and branding consultants proliferated, and blogs and social media became all the rage. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). What Works ( Vendor Government PR Trends Spending Release ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Contently

AUGUST 22, 2016

In a January 2016 press release, the company revealed its official “Taste the Feeling” initiative, which promised to tell product-focused stories that “reflect both the functional and emotional aspects of the Coca-Cola experience.” Moms and dads are the gatekeepers of the weekly shop,” Hepburn said. “If

Paid Search Agency 60

Paid Search Agency Blogger Storytelling Communities 60

Hubspot

AUGUST 21, 2023

When it released the third generation of the Surface tablet , Microsoft made its position clear. Image Source In addition to solving the online shopping dilemma, the PR campaign and influencer marketing was such a huge rollout on one of the most major social media platforms, it caused quite a buzz through the internet and news outlets.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Biznology

JANUARY 7, 2014

Personally, I won’t jump through the hoops if filling out web forms or Captchas, or links to LinkedIn, Facebook, some sort of gatekeeper, or via Twitter. Surely, there are blogs, properties, and platforms that are interesting enough for people to want to pay you to post content, reviews, and press releases on your blog.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Hubspot

MAY 15, 2013

Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. In addition, aspiring PR pros were taught to tailor the release to the few, not the many. In addition, aspiring PR pros were taught to tailor the release to the few, not the many. New School: Got a Story?

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

OCTOBER 8, 2013

Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. A CEO is so happy with his own Klout score, he blasts out a press release. Before you write me off as some kind of weirdly honest egomaniac, hear me out—because your ego is part of that problem, too, if you work in marketing or PR.

Outreach 147

Outreach Paid Search Agency Work Management PR 147

Sprout Social

OCTOBER 17, 2016

How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. PR & recruitment: PR and recruitment content is often related. This improves your chances of bypassing gatekeepers and getting in front of decision makers.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Buzz Marketing for Technology

JUNE 27, 2008

One one side, you have outsourcing to foreign countries, nightmare automated phone system “gatekeepers&# , and unanswered emails. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications.

Work Management 100

Work Management Marketing Management Paid Search Agency Social Media 100