Remove gatekeeper persona vendor
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The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). Buyer Persona. Who does your buyer persona report to at work?