Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
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NOVEMBER 1, 2023
From there, marketers would apply their personas to the traditional lead generation model. Persona-based targeting strategies and watered-down messages were the norm, but they’ve run their course. And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. Think the product’s end-user.
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