SalesIntel

SEPTEMBER 21, 2023

Direct dials form the foundation of your outreach efforts, enabling you to connect with potential clients and partners. When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper.

Contacts 40

Contacts Allocation B2B Outreach 40

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Cold outreach is a nerve-wracking, but essential part of building a customer base.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means finding something your prospect values—and something you have in common. Opportunity data helps inform the timing of sales outreach. Anyway, as much as I respect the outreach, I’m not doing that kind of BD here. ?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Hubspot

OCTOBER 26, 2022

Personalize your outreach. Learn how to communicate with gatekeepers. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. Strategically timing your calls to catch prospects at times when they'll be more receptive to your outreach. Personalize your outreach.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

FunnelEnvy

DECEMBER 11, 2023

If Facebook is critical to your brand, then Instagram reels can have a ripple effect on your Meta outreach strategy. LinkedIn’s process for uploading videos is not seamless, and they gatekeep who can go live on the platform. The good news is that a LinkedIn video can be valuable for targeted outreach if you put in some extra effort.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Anticipate gatekeepers (the jaded call operators). Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. What are the Rules on Cold Calling?

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Out of all the daily tasks a salesperson does, it can be the most uncomfortable.

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Zoominfo

OCTOBER 21, 2021

Then, from a managerial perspective, think about whether the actual activity and outreach happening from the sales floor is captured to measure effectiveness. Deeper company org charts and intelligence You may have done top of funnel outreach to various buyer personas at the outset of the qualification process.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Navigate the Channel

NOVEMBER 30, 2017

If you do not have the talent in-house for this to work, consider email blasts instead of phone conversations for your initial outreach efforts. If you are cold calling, then your representatives will likely run across gatekeepers rather than decision-makers. However, follow the tips above to start on the right track.

B2B Sales 56

B2B Sales B2B Marketing Cold Calling Blast Campaigns 56

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Webbiquity

NOVEMBER 16, 2021

We tried pay-per-click ads, we tried direct sales outreach, just me reaching out to customers. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. I tried all sorts of different channels to figure that out. To know your customer, be your customer, right? So we did our own reporting.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. The 19 Best Sales Prospecting Tools.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Hubspot

AUGUST 10, 2020

If you determine a contact fits the criteria needed for qualification, now you can focus on outreach. During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Outreach

JUNE 10, 2021

For example, with email sequences, you may check to see if your team is aligned with the overall outreach strategy that your sales and marketing teams created. For example, at Outreach, we expect a ~6% correct connect rate (where the right person picks up every 6 out of 100 dials) , and our top reps have a conversion rate of 20% or higher.

Burn Rate 59

Burn Rate Outreach Sales Qualified Leads Tips 59

Adobe Experience Cloud Blog

APRIL 3, 2017

Only then can your marketing campaigns and sales outreach weave a consistent story that builds the case for change. From there, map your accounts to different marketing personas to identify key stakeholders: decision-makers, influencers, and gatekeepers.

Account Based Marketing 128

Account Based Marketing B2B Thought Leadership ABM Thought Leadership 128

PureB2B

JUNE 23, 2022

Avoid the temptation to gatekeep key resources. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Begin by taking note of Gartner’s buyer frustrations above and identifying areas where you can simplify things for your customers.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

SalesIntel

JULY 6, 2021

Emails may go unanswered, and phone calls may be rejected by the gatekeeper. As a sales professional, you should have insights about their prospects without wasting time researching and navigating around gatekeepers. Placing futile calls. Even when an SDR has identified an ideal prospect, getting in touch with them can be difficult.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

SalesIntel

FEBRUARY 17, 2023

Additionally, data on recent company news or funding can help sales reps personalize their outreach. SalesIntel offers the highest number of direct dials and mobile numbers to ensure your sales team can directly speak to the decision-makers bypassing the gatekeeper. Different platforms likely have different pricing structures.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

Contently

SEPTEMBER 11, 2017

Robert Rose—co-author of Killing Marketing with Joe Pulizzi—spoke about the need for brands to build their own audiences and ditch the gatekeepers of audience attention. I’ve even seen it live under community outreach, alongside volunteer programs. Most talks I attended at CMW included that message in some way. Mine included.).

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Engagio

JUNE 10, 2019

Fill them in by talking via phone with decision-makers, influencers and gatekeepers at your target organizations. 4 – Orchestrate Your Outreach to the Buying Team. For best effect, you can stagger your outreach to the various contacts within an account. They have proven to increase response rates when they refer back to emails.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

SalesIntel

JANUARY 21, 2022

Instead, you can leverage Buyer Intent data to limit prospecting (connecting on LinkedIn, getting past the gatekeeper, and sourcing emails) and always target top priority accounts. You also control the data to mix advertisements with other channels for optimal impacts, such as cold outreach through email and LinkedIn.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Outreach

DECEMBER 19, 2018

Cold calls can inform buyers, engage gatekeepers, close deals, identify decision makers, and. What if I told you that you could engage your prospects in meaningful conversations on the phone—nay, even make them smile—by changing your techniques in a few simple ways? You heard that right. So yes, cold calling can still make a difference.

Cold Calling 84

Cold Calling Creativity Intent Impressions 84

SalesIntel

AUGUST 4, 2021

People may utilize these email addresses to download gated content, or they may ask a gatekeeper to provide these addresses to sales calls that are not solicited. Otherwise, there’s no reason to believe in your segmentation or your outreach. SalesIntel helps you be confident in your outreach. Data Decay.

CRM 52

CRM Enterprise Management Business Work Management 52

SalesIntel

NOVEMBER 10, 2022

Quality data helps you make the most effective outreach to the right decision-makers at organizations that are ready to make a purchase. SalesIntel offers the highest number of direct dials to ensure your sales team can directly speak to the decision-makers bypassing the gatekeeper. Data Quality Matters.

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

Hubspot

MARCH 20, 2018

The Gatekeeper. You can mitigate the value objection by simply respecting the prospect’s time and explaining what you want early in your outreach. Types of Objections. The Brush-Off. Competition. Procrastination. Getting in the Weeds. We focus on pricing and timing issues -- the types of objections that prevent a deal from closing.

Work Management 101

Work Management Sales Qualified Leads Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Don’t forget about others who play a role in the purchase process as well, such as influencers or gatekeepers. Here are some segment-specific materials you can create to fully enable your sales team for outbound prospecting : Call lists: List of qualified people in selected accounts for sales outreach. Build Sales Support.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

SalesIntel

AUGUST 11, 2021

Even if they are qualified, the efficacy of your outreach will suffer if you are unable to appropriately segment your targets. As a result, figuring out how to avoid calling switchboards and gatekeepers should be a top focus for any outbound team. Identifying the correct prospects is one of the most difficult aspects of B2B sales.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Outreach

NOVEMBER 11, 2019

A few, like gatekeepers, don’t necessarily make purchase decisions but are instrumental in facilitating--or slowing down--the buying process. 7 Gatekeeper. Moreover, the cost and relative importance of the product or service being considered also affect the composition and hierarchy of the DMU. 6 Champion/Advocate.

Process 40

Process Marketing Management Buyer Personas Gartner 40

Schubert B2B

NOVEMBER 20, 2017

That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Here are four things to keep in mind as you are building your media relations outreach. . And they are willing to position you as an industry expert in their pages and on their websites. Niche Can Be Nice.

PR 54

PR Ad Building Media Tips 54

Hubspot

AUGUST 21, 2023

If you've never spoken to these contacts before, your outreach would be considered a cold call. Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot." Featured Resource: 10 Sales Call Templates for Outreach. What is the purpose of cold calling?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

SalesIntel

DECEMBER 6, 2021

Gatekeepers are incredibly good sources of information if you know how to ask for it. Creating a prospect list can be the most challenging part of the outreach process which is why you have to get it right. An org chart is a sales roster that illustrates everyone’s role in an organization. They’re two different activities.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52