Remove gatekeeper
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Removing Gatekeepers From Your Marketing

Hubspot

Instead, marketers are struggling with gatekeepers. Gatekeepers are unnecessary areas of friction within your growth machine that prevent marketers from providing customers with the best experience possible. When marketers encounter a gatekeeper, the customer experience inevitably suffers. Take your website, for instance.

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How to Get Past the Gatekeeper, According to Sales Reps

Hubspot

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

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3 analog skills every social media manager needs, from one who’s been in the field 12+ years

Sprout Social

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. It’s safe to guess the supervisors and leadership also didn’t grow up with social media, and many of them are not avid users.

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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?

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How to Sell to the CFO: a Step-by-Step Guide

Zoominfo

They often maintain a small army of people to deal with all these demands, which means that the best way to approach a CFO is getting in touch with and gaining the confidence of these gatekeepers. Review shareholder reports and regulatory filings, business news items, social media postings, and industry information. Read about them.

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EU launches investigations of Alphabet, Apple and Meta

Martech

designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. In September 2023, the E.U. The deadline for compliance passed earlier this month and Alphabet, Apple and Meta have been identified as subjects of the first probes for non-compliance.

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How to Recover From Email Marketing Mistakes: Decision Framework

Litmus

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Your heart drops. Your career flashes before your eyes. Panic ensues.