Optinmonster

JUNE 21, 2022

With… Lead Verification. Lead Verification in OptinMonster allows you to intelligently filter and verify every lead captured through your campaigns. You can see it as a gatekeeper. When that happens, you need to protect the community you’ve built. It’s actually a very simple process.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

markempa

JULY 9, 2012

Of course, sometimes you may run across a gatekeeper who won’t let you speak to anyone else,” warns Shonka. While he recommends converting gatekeepers into coaches when at all possible, sometimes you can’t. Shonka relates the story of a sales rep for a leading printing company.

B2B Sales 120

B2B Sales Work Management Marketing Management Lead Scoring 120

Navigate the Channel

NOVEMBER 28, 2023

They are like the digital gatekeepers that determine which websites rank higher and are more likely to be seen by users. CTAs serve as prompts that invite engagement and lead capture. Email Marketing Once you’ve captured leads through your blog, you can nurture these leads through email marketing.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Convince & Convert

NOVEMBER 6, 2015

These gatekeepers perform different functions within a prospect’s organization and often put a very different filter on which aspects of your product or service are important to them. Your approach will be different if it’s a top-of-funnel lead-capture item versus a facts-based case study that comes later in the decision-making process.

Top of Funnel 155

Top of Funnel Buyer Personas Case Studies Sales Cycle 155

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re trying to find our influencers, maybe gatekeepers while we’re out there. That’s lead capture at its most basic.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Hubspot

NOVEMBER 12, 2014

The "events" on a company''s website that help companies capture leads. In its most basic form, it''ll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Hubspot

SEPTEMBER 26, 2013

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28