B2B Reads: Business Storytelling, Human Touch, and Video Lead Scoring

Heinz Marketing

How HubSpot Marketers Stay Creative Under Pressure. Learn How to Get the Gatekeeper on Your Side. Prospecting shouldn’t be so scary, so why is getting past the gatekeeper and finding qualified leads so hard?

The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company?

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Senate Judiciary Committee (Zuckerberg has been asked to appear before two additional congressional committees, as well, and there are reports he has agreed), raising questions about the potential of a federal gatekeeping role in the area of user privacy.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Salespeople used to be the information gatekeeper. This space was normally rented from a gatekeeper who could control access and exposure. A sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. This space was normally rented from a gatekeeper who could control access and exposure. A sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.” photo credit: HikingArtist.com via photopin cc // graphics credit: HubSpot, Corporate Executive Board, Content Marketing Institute

The Impact of Demand Generation on Sales Cycles

SmarkLabs

Advertising on search engines : I know, it’s like Google is the gatekeeper to business and we have no choice but to play along (unless you choose to use like, Bing or something). HubSpot ’s simple explanation for this is that inbound marketing is a type of demand generation activity. It’s effective, too — HubSpot found that inbound leads are five times more likely to become customers than outbound leads.

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

In 2008, according to Hubspot, almost half the sales department stayed on the job at least 3 years. But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time.

You Need a Go-To-Market Strategy. Here’s How to Establish It.

SmarkLabs

As you probably would guess, HubSpot is a great resource when it comes to making any marketing strategy — including your GTM. HubSpot ’s even outlined seven steps to take to get it up and running: Identify the buying center and personas. Gatekeeper: The one who needs more convincing.

Why Sales Marketing Alignment Projects Fail

Marketing Envy

They are the gatekeepers between sales and marketing teams; the success of campaigns and achieving targets hinge on their qualification of leads. Marketing automation tools such as HubSpot , Marketo , Pardot , and Eloqua enable teams to nurture leads like never before, set goals and KPIs and provide the much needed visibility that suspicious opponents crave.

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Tim Hughes on Social Transformation and Selling

FunnelCake

With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social.". With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social.

3 SaaS Marketing Strategies With Case Studies & Videos

Whale Pages

For instance, if you have a SaaS in the CRM space you might see that HubSpot is ranking well for a post about the “10 best CRMs in 2020” As a small startup, you’re not going to out-muscle HubSpot for a high volume high competition keyword, so don’t try.

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. No more waiting for the fickle media gatekeepers to get the word out. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers?

The B2B Decision Making Unit (DMU); The Real Faces of Persuasion

Inbox Insight

Coordinator/Gatekeeper. You don’t need to look far to see real-life examples – the Hubspot Academy is a free online educational program targeted at entry to mid-weight marketing roles. to become better in their role and to gain social currency through accreditations), many would argue Hubspot have hit the nail on the head… (Source: HubSpot Academy ). Reading time: 4 minutes.

The Ultimate Guide to B2B Marketing in 2019

Hubspot

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). HubSpot Tip : You can’t send marketing emails without any recipients — these people make up your lists. Check out HubSpot’s Free Form Builder tool to get started.

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20 Clues Your Marketing Stinks, Straight From the Horse's Mouth

Hubspot

HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. HubSpot Marketing Pet Peeve;when a link is tweeted with no description, esp. cc:// @ Hubspot. hubspot Pet peeve: When companies tell you to DM them & have no clue they must follow you first. HubSpot Auto DM replies. HubSpot following, unfollowing, following, unfollowing. HubSpot If I "unsubscribe" do not email the very next morning!

Marketing Lessons From Glenn Beck's Online-Only Show

Hubspot

He doesn’t have to deal with gatekeepers. Connect with HubSpot Recently, conservative TV-host Glenn Beck launched his own online video network, GBTV. Beck will be leaving Fox News at the end of June and starting his daily online program in September. But what does this have to do with marketing? A lot. The instance of a popular political figure leaving traditional media and then joining the web space is illustrative of a bigger theme.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. Notice how Sales Hacker’s article is from 2017 still beats HubSpot’s 2019 version.

3 Strategies to Get More Sales Referrals With LinkedIn

Hubspot

Now you have to get past the gatekeeper. Connect with HubSpot This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert.

25 TEDTalk Quotes to Inspire You

Hubspot

14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. Connect with HubSpot Have you ever attended live or viewed an online TEDTalk ? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world?

The Inbound Approach to Turning More Leads Into Customers

Hubspot

Instead of salespeople acting as the gatekeepers to content and information about products and services, we make that content readily available on our websites for prospects to download and access on their own. To dive deeper into how to maximize your customer generation efforts, check out HubSpot Academy’s Inbound Certification. Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting?

15 Smart Marketers Share Insights on the Future of the Industry

Hubspot

To do this, we need to set aggressive goals that directly impact sales growth, pick a metric to measure and prove performance, and then crush it. ". -- Jessica Meher, Head of Enterprise Marketing at HubSpot. ” -- Ian Greenleigh, Author, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence. Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year -- and guess what?

The Rockstar You Need to Hire to Manage Your Blog

Hubspot

Candidates who are drunk off the blogging Kool-Aid will be the best gatekeepers for your blog, and they'll be the ones who work tirelessly to make your blog even more amazing than it already is. Connect with HubSpot At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn't mean you're doing it consistently like you know you should.

13 Sloppy Mistakes You're Making With Your Calls-to-Action

Hubspot

They're the gatekeepers of your landing pages, after all! Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.

6 Deal-Busting Sales Mistakes That Are Easy to Avoid

Hubspot

HubSpot's Prospect Tracking : Learn how the lead has navigated your site and what they seem to be most interested in. In those instances, it behooves you to get in good with an employee at a different level of the organization -- the gatekeeper, so to speak. You've never made a mistake, right? We certainly never have. It's a pretty big bummer, however, when those mistakes results in lost sales and wasted leads. Especially if those mistakes were totally avoidable!

The 9 Must-Have Components of Compelling Email Copy

Hubspot

The subject line is like the gatekeeper of your email -- no one gets to read your stellar email copy if they aren't interested enough to open your email in the first place. So take the beginning of the email to explain how you know each other, like HubSpot customer Zinzinya Web Solutions did in this email from its lead nurturing series.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Editor's note: HubSpot does not actually have a subterranean bunker filled with marketing resources and Twinkies (but please don't tell Erik, he still thinks it's real). Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).

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16 Things People Really Hate About Your Email Marketing

Hubspot

After deliverability hurdles are crossed, the subject line is the gatekeeper of your email. HubSpot customer Zizinya Web Solutions does a good job of this, reestablishing their connection with the lead in the beginning of their email copy. Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone's email communications in the first place?

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. HTML is the foundation that the majority of webpages are built on, sort of like what you’re reading here on the HubSpot blog! Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead.

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Garrett Mehrguth : And for the audience guys, Matt is Director of Growth at HubSpot. But at the time he wasn’t the director of growth at HubSpot, he was just a consultant doing his own thing. Blake Emal : Welcome to the Yours in Marketing podcast.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Garrett Mehrguth : And for the audience guys, Matt is Director of Growth at HubSpot. But at the time he wasn’t the director of growth at HubSpot, he was just a consultant doing his own thing. Blake Emal : Welcome to the Yours in Marketing podcast.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". Examples: HubSpot, Salesforce, IM clients, and project management applications.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal. Here at HubSpot, everyone we hire is a content creator to a certain degree -- whether it''s writing, graphic design, or media.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them. In a month filled with graduation ceremonies worldwide, it''s only appropriate that today celebrates the official launch of HubSpot''s free, on-demand Inbound Marketing Certification program.

14 Powerful B2B Cold Email Templates to Generate Leads

Leadfeeder

Just take a look at Bryan Harris’s successful pitch to HubSpot’s editorial team. B2B cold email template 10: The gatekeeper/wrong person bypass email Cold emails that ask for “the right contact” are often deleted and ignored. B2B cold emailing is hard, isn’t it? The modern inbox is a noisy and fiercely competitive place. The average office worker gets over 120 emails a day. And, 59 percent of email recipients say they receive sales emails that are irrelevant.

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