KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before. Marketers Making Temporary-to-Permanent Shifts.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Sword and the Script | B2B

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That all seems causal, but then the survey takes a strange turn.

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1% Gartner: 9.1% of revenue.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Martech

JANUARY 3, 2024

And for consumers with money to spend, there are new ways to shop through social commerce. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. “We Gartner consumer data shows that total ad avoidance (e.g. We’d like to know how it’s been for you.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.

Gartner 64

Gartner Research Enterprise Management Planning 64

Martech

DECEMBER 12, 2022

Marketing technologies rank near the bottom (10th and 11th out of thirteen options) for their perceived ability to offset inflationary pressures over the next two years, according to recent Gartner research. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey.

Training 97

Training Spending Work Management Marketing Management 97

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Lead scoring helps your sales team spend their valuable hours more efficiently. Marketing Campaigns Manager. “A

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. It enhances your brand’s overall NPS score.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

KoMarketing Associates

NOVEMBER 25, 2020

Nearly 43% will continue to more directly address issues in the news as a part of their marketing strategy, and 28% expect to continue spending less money than they did before COVID-19. About 56% said they will continue to concentrate on digital channels, while 46% will retain changes made to their media mix.

Planning 285

Planning Gartner Statistics CMO 285

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. Another survey published on MarketingCharts.com from Prophet shows similar results. The Gartner survey focuses on big picture goals across the marketing organization.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

chiefmartech

NOVEMBER 15, 2016

Looking for the latest data on enterprise marketing technology spend? Gartner recently released their CMO Spend Survey 2016-2017. In comparison, on average, the CIO only spends 3.4% They’re almost neck-and-neck in technology spend. Look no further. of the company’s total revenue on technology.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40

Martech

MAY 31, 2023

But what’s striking about this report is the robust belief that B2B marketing organizations will have more to spend on digital initiatives despite economic headwinds. Two differences: The Gartner sample was split evenly between B2B and B2C marketers; it also incorporated findings from Canada and Europe. In your inbox.

Marketing Budget 113

Marketing Budget Budget Programs B2B Marketing B2B 113

KoMarketing Associates

NOVEMBER 24, 2020

Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.” The effects of the COVID-19 pandemic have been felt across the marketing industry.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Leadspace

APRIL 15, 2022

With the right technology in place you can spend more time engaging people in a better way to ultimately earn the trust of data from potential buyers and customers. The first challenge was figuring out what a CDP actually is – which is the most common question people have about CDPs according to Gartner. Contact us to learn more.

Customer Surveys 62

Customer Surveys Planning Lead Ranking Marketing & Strategy 62

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Advertising Will Take a Hit.

CMO 205

CMO Gartner Budget Programs Spending 205

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% Let’s hear it for results! Probably not. (If

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Martech

SEPTEMBER 26, 2022

That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.

Gartner 106

Gartner Planning Sample Amazon 106

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% In fact, According to IDC, 48% of IT spending is controlled or influenced by the business. YoY increase from 2015. 2) Central IT is Irrelevant? 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

KoMarketing Associates

SEPTEMBER 9, 2020

Gartner recently released “The Annual CMO Spend Survey Research: Part 1” report, and statistics showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.” In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

KoMarketing Associates

OCTOBER 22, 2020

Gartner released Part 2 of “The Annual CMO Spend Survey,” and data suggested that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to at least dedicate the same amount as before.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. Source: Tech.co.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% increase for the year.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech

MARCH 20, 2023

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. On the other we have a very low unemployment rate, wage increases and, in some sectors, increased consumer spending. Why we care.

Marketing Budget Creation 87

Marketing Budget Creation Planning Gartner Enterprise Management 87

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category.

Godaddy 82

Godaddy Enterprise Management Product Gartner 82

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. 3) Most technology spending decisions are now driven and controlled by business groups vs. formal IT.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

KoMarketing Associates

OCTOBER 27, 2020

Gartner released “The Annual CMO Spend Survey Research: Part 1” report, and data showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.” Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “It’s important to think about the idea that there’s more happening with inflation than just economic impact and consumer spending. More than a third have increased spending on store brands and increased their use of coupons.

Gartner 104

Gartner Digital Transformation Pricing Price 104

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

ClickZ

NOVEMBER 9, 2020

A survey by the World Advertising Research Center and global finance company BDO, revealed that 76% of marketers wanted to add more tools to their existing martech stack. According to Gartner’s 2019 Marketing Technology Survey , nearly 80% of marketing leaders said their roadmap doesn’t extend beyond 18 months. And how can it?

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 increase from 2013 spending levels (and a 0.1% Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Martech

JULY 25, 2022

Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than eight in 10 say they plan to cut back spending by buying cheaper or fewer products in the next three to six months, according to The NPD Group. That’s up from 604-to-1 in just two years ago.

Cost 94

Cost Brand Identity Branding Gartner 94

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40