Remove report
article thumbnail

New Gartner report challenges conventional wisdom on holiday marketing

Martech

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. Don’t ignore pricing To be clear, Gartner believes pricing should also be an important part of holiday campaigns.

Gartner 124
article thumbnail

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. When it comes to investing in various channels, previous research suggests that more marketers are beginning to allocate their budgets toward paid ones.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gartner: Give up on the complete view of the customer

Martech

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

Gartner 109
article thumbnail

Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Google organic search visits to company websites continue to increase in general, according to the report. The Impact of the Pandemic on Marketers.

article thumbnail

Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024

Sana Commerce

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52
article thumbnail

Gartner Research Maps the Landscape of Marketing Operations

B2B Marketing Directions

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.

Gartner 64
article thumbnail

Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. As the report concludes, “Expect to see more millennials taking part and taking charge of buying decisions.