New Gartner report challenges conventional wisdom on holiday marketing
Martech
SEPTEMBER 13, 2023
However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. Don’t ignore pricing To be clear, Gartner believes pricing should also be an important part of holiday campaigns.
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