chiefmartech

MARCH 22, 2023

On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the The Stackies 2022: Marketing Tech Stack Awards. Again, we’ll release the 2023 marketing technology landscape and host The Stackies 2023 (you are going to enter your stack , right?).

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Zoominfo

MAY 8, 2020

Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. Gartner’s been tracking this buyer’s view of martech utilization for a few years, and it’s been dropping. But utilization in seat-based/tier-based subscriptions can be a problem for vendors too.

Pricing 97

Pricing Price Bundling API 97

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Marketing Interactions

AUGUST 15, 2022

Recent research by Gartner found, “For respondents with high regret, 89% of them cited team members have different, often conflicting, objectives for the purchase versus 9% for those with no regret — that means they are almost 10 times more likely to experience this type of conflict.”. So, let’s take growth as the overall company mandate.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

chiefmartech

AUGUST 16, 2023

If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Velocity Partners

APRIL 9, 2024

They’re hemorrhaging money in a street fight with other vendors. Gartner explains RevOps isn’t so much a function as a better way to align the organization. Drop your email below to be sent a copy once it’s released. LinkedIn’s research shows only 5% of B2B buyers are actively in the market at any time.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

ANNUITAS

DECEMBER 20, 2018

According to Gartner, personalization engines “apply context about individual users and their circumstances to select, tailor and delivery messaging such as content, offers and other interactions through digital channels in support of three use cases – marketing, digital commerce and customer experience.”

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

PathFactory

FEBRUARY 21, 2023

February 21, 2023 – Toronto, Canada — Today PathFactory announced the release of its Content Intelligence Report 2023: The Rise of the Anonymous B2B Buyer. The report, which looks at data across 1.3+ Learn more about PathFactory’s Intelligent Content Platform and the companies that use it at PathFactory.com.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking B2B 52

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. However, we should also note that Gartner’s annual CMO Spend Survey last month said that marketing budgets dropped 11% for the first time in five years. Just 4% anticipate a decrease.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. In January, we released TEDD, which profiles Technology Engineering, Development and Design professionals. In August, we released datasets for the C-Suite and Sales department. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Martech Advisor

SEPTEMBER 16, 2019

In total, marketing and experience cloud vendors invested over $8 billion to acquire open source companies in 2018, according to PitchBook. Many legacy vendors claim to be open to integrations. The more transparent and open vendors are with their data practices now, the better off they’ll be in the future.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] Furthermore, “Gartner predicts that by 2024, 80% of ordering and replenishment will be touchless for most organizations”. [2] B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Envy

MARCH 11, 2019

Gartner analysts are a revered bunch, and for a good reason. Gartner is the world’s leading research and advisory company. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. In addition, Gartner Blog Network is an outlet for the analysts to express their personal opinions.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Customer Experience Matrix

JUNE 2, 2018

Gartner recently found that just 1% of CIOs have any blockchain adoption and 77% have no plans. The premise for blockchain in media buying is that adtech vendors currently gobble up more than half of every media dollar , and, as Jeff Bezos says, “your margin is my opportunity”. I’m not the only skeptic. Content rights.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

The ROI Guy

JANUARY 13, 2010

Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year.

Gartner 40

Gartner Marketing Proposals ROI Statistics 40

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Barbara Gomolski, managing vice president at Gartner highlights this, as “IT leaders need a new type of budget, a rolling forecast that supports the return to growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Instead, look for a company’s press releases, social media posts, annual reports, and the prospect’s LinkedIn posts. After 9 months, you’ll want to directly ask if they would like to switch vendors.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

VisumCX

SEPTEMBER 26, 2017

In a newly published study , nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs. One example of this is Paycor, a leading HR & Payroll technology vendor. How was this conducted? on the farm.

Ideal Customer Profiles 53

Ideal Customer Profiles Work Management Marketing Management Case Studies 53

SmartBug Media

APRIL 30, 2020

The Martech 5000 (which is really 8,000) landscape was recently released. That’s exactly how your prospects feel as they’re trying to navigate the landscape and find a trusted vendor. For example, each review you receive on Capterra is shared across the three Gartner Digital Markets networks. Overwhelmed?

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. According to the latest Demand Gen Report Buyer Behavior Survey , 46% of buyers make their short list of vendors before inviting contact with a vendor and 58% are spending more time researching vendors than last year.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Conversica

JUNE 21, 2018

The company is a Gartner Cool Vendor and a Red Herring Global 100 award winner, was named to the San Francisco Business Times “Fast 100” and the CB Insights 2018 “AI 100,” and was included in the Inc. Conversica has been widely recognized for its AI technology and its rapid growth. 5000 for two years running. About Conversica.

Gartner 40

Gartner Sales Qualified Leads Marketing Proposals Vendors 40

KoMarketing Associates

FEBRUARY 23, 2016

This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Vidyard

JULY 4, 2019

Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Walker Sands

APRIL 23, 2019

billion during the first three quarters of 2018, according to recent figures released by advertising trade group IAB. As a marketer, vet your adtech vendors thoroughly. Digital ad revenues increased 22% year-over-year last year, reaching $26.2 billion worth in Q3 2018 alone and $75.8 In some ways, adtech is still like the Wild West.

Cost Per Click 40

Cost Per Click Marketing Budget Paid Search Agency Mobile Advertising 40

Allocadia

APRIL 23, 2019

We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). Marketing Resource Management (MRM) is a category that’s been around for many years – but initial MRM vendors were on-prem, expensive, clunky, and slow to deploy.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Litmus

MAY 4, 2021

Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway. Check out these stats from Gartner : 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Allocadia

APRIL 17, 2018

We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ). Marketing Resource Management (MRM) is a category that’s been around for many years - but initial MRM vendors were on-prem, expensive, clunky, and slow to deploy.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Conversica

AUGUST 22, 2018

He has also overseen the release of award-winning AI Assistants for sales, marketing and customer success, along with new AI capabilities — including deep learning and support for multiple communication channels, languages and geographies. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Lead Ranking 40

Lead Ranking Paid Search Agency Gartner Sales Qualified Leads 40

Vidyard

JULY 9, 2019

Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Valasys

DECEMBER 17, 2019

The web technology vendors commerce tools & Content stack are also owned by the Insight Venture Partners. According to Jason Diagler, senior director & analyst covering B2B ecommerce at technology research & advisory firm Gartner Inc. Also, Insite will have the access to the deeper financial roots that Episerver has.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. Your time is very expensive. Time is squandered.”

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Disclosure: I work for Gartner.) Gartner calls this approach “catalytic marketing.”

Enterprise Management 123

Enterprise Management Resource Management Work Management Planning 123