Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. Everything from the support we have received since pre-purchase, to the product itself, 6sense has gone above and beyond our expectations.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. It enhances your brand’s overall NPS score.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Exo B2B

JULY 7, 2021

We are currently working with a client on a strategic position and branding mandate. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures the credibility and position of each of these players. The position you want to occupy in the market is suddenly very advantageous.

Positioning 52

Positioning Gartner Work Management Marketing Management 52

ClickZ

FEBRUARY 20, 2020

Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing. Content misses the mark when we focus on topics that are too broad, too product-centric or use language that’s filled with jargon. Sometimes thought leadership is too high level to be actionable.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Over a third believe the virus will have a significant positive impact on their businesses in the future. Source: Gartner. Position zero is gaining more traction now than ever.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

E-Spirit

NOVEMBER 15, 2016

Gartner published its Magic Quadrant for Web Content Management in September and the news is good for marketing leaders seeking to transform their digital businesses. Following on recent product improvements, e-Spirit significantly improved its position in the quadrant for completeness of vision and ability to execute.

Gartner 40

Gartner Positioning Content Product 40

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. Gartner Disclaimer. GARTNER and Magic Quadrant are registered trademarks and service marks of Gartner, Inc.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Smashmouth Marketing

JUNE 2, 2022

The acquisition bolsters ACTIVATE's position as a top-tier, preferred demand generation provider by adding Green Lead's proven track record of high-quality lead generation and it's U.S.-based Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Customer experience, trust, and product quality are quickly becoming top priorities for customers. Increased performance and productivity. 34% say they’re introducing new products to their existing customer base.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Gartner cites recessionary fears, inflation and a talent gap as stoking concerns in the enterprise that have knock-on effects on marketing and marketing technology investments.

Spending 90

Spending Allocation Gartner Planning 90

Act-On

SEPTEMBER 25, 2023

Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. Product marketers who develop go-to-market strategies and positioning. Research from Gartner shows that sales teams typically believe only 44% of MQLs are actually promising.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. No go-to-market stakeholder is perhaps better positioned to drive fundamental strategy and execution in this approach than the CMO.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. ” Why we care.

Gartner 104

Gartner Digital Transformation Pricing Price 104

Versium

NOVEMBER 27, 2018

This newly created position is a highly strategic hire that coincides with Versium’s second year of profitability. With Dillana on board, the Versium leadership team has added elite product talent that will support our continuing market growth by ensuring rapid deployment of our world-class products and innovative solutions.”

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Content Standard

APRIL 23, 2024

He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.” In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner.

CMO 57

CMO Enterprise Management Planning Work Management 57

PathFactory

JUNE 7, 2022

“Her knowledge of the content ecosystem in B2B marketing and sales, paired with her strong product marketing background will allow PathFactory to continue to lead the market in providing content experiences that accelerate the buyer journey.” The product roadmap and innovation is robust and exciting.

Forrester 52

Forrester Product Advertising Agencies Gartner 52

Martech

JULY 21, 2023

Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. For retail, positive and negative sentiment are balanced (34% in each case), while a larger percentage are on the fence about retail (33%) than about marketing. Marketing-related sectors.

Marketing AI 86

Marketing AI Marketing Leads Advertising Agencies Generation 86

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. Your GTM strategy reflects how you position and differentiate your company, determine pricing and channels, capture the buying journey, launch products, and engage with customers and influence and motivate them to buy your solutions.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Martech

JULY 6, 2023

“Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice. Sixty-one percent of respondents said they started researching products over a month in advance of Prime Day.

eCommerce 99

eCommerce Trends Amazon Gartner 99

DealSignal

NOVEMBER 17, 2020

Good data improves productivity Budgets are tight and resources are scarce. Expand your audience and move into new markets faster When you launch a new product or expand your target audience, your current data vendor may not have the coverage of the new personas or markets you want to target. Good data helps you rise to the occasion.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Vision Edge Marketing

APRIL 20, 2021

Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Once these steps are complete, a company needs to make sure their positioning, messaging, content, etc. Growth remains a major mandate for most every company we work with. Growth is consistently a top priority.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Tomorrow People

NOVEMBER 17, 2021

According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. In fact, businesses with blue ocean strategies are often vulnerable to fast followers and me-too competitors, who are ready to imitate their products and services with slight improvements.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. Most companies shy away from highlighting these reviews in their product marketing strategy because they can’t control the narrative. That’s quickly changing. The Amazonification of B2B tech.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. Focusing on great content puts you in a better position to succeed and gives you flexibility around distribution. How content marketing leads to meaningful ROI. It’s the status quo.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

InsightSquared

MAY 6, 2021

In the webinar, “From Lagging to Leading: The Essential Sales Metrics You Don’t Want to Miss,” InsightSquared’s, James Davison, Chief Product Officer, and Lynn Herman, Senior Customer Enablement Consultant, share tips on taking advantage of both Lagging and Leading Indicators. Reps learn to effectively position against the competition.

Webinar Metrics 156

Webinar Metrics Lead Ranking Lead Scoring Forecasting 156