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Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024

Sana Commerce

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

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How to plan for problems with proactive customer service

Martech

A separate Gartner survey found that this can increase customer loyalty by as much as 9%. A full 66% of B2C customers and 82% of B2B customers who are contacted for proactive customer service follow up with the company, according to a new Gartner survey. Most of which can be handled through automated channels. Why we care.

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Is ABM a One-Hit Wonder?

ANNUITAS

In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects. We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? They would be everywhere.

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3 Change Management Tips To Keep Service Agents Agile

Salesforce Marketing Cloud

In the past three years, the typical organization has undertaken five major changes, according to Gartner research. This fatigues and frustrates employees, crimping engagement and productivity, Gartner added. Provide a website or portal featuring educational content and self-service tools.

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

Some systems use a familiar organizational structure like files and folders, but the systems also allow for the curation of these assets into micro-sites or portals associated with particular business goals — products, initiatives, vertical customer types or individual customers, for example.

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4 Emerging B2B Commerce Trends (that Could Impact Business in 2022)

Salesforce Marketing Cloud

In the past, B2B brands focused digital initiatives on creating and streamlining self-service portals for current customers. Gartner research found that 77% of B2B buyers said their last purchase was very complex or difficult. This means faster delivery and a better overall experience for customers. That’s changing.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Gartner. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. Source: Pew Research.