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MarTech’s ABM experts to follow

Martech

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Gartner ) The AI market size value will reach $196.63 Startups Magazine ) 82% of organizations that use personas have an improved value proposition. billion in 2023.

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

“If you build it, they will come” is a classic startup mistake. Gartner expects a decrease of 50% or more by 2028. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Embrace a holistic marketing approach Craft personalized messages: As per Gartner , personalized content can drive a 9% increase in quality purchases. Move into verticals. Enhance user experience.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Envy

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. He’s committed to continuing education from both sides of the desk.

Privacy 133
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In Praise of Middle Managers

Salesforce Marketing Cloud

We’ve gone a bit sideways, wanting to wire out the role of the human,” Bill Schaninger, senior partner at McKinsey, said on a recent podcast. Gartner predicts that 69% of these routine tasks will be fully automated by 2024, resulting in a complete overhaul of the manager’s role. What does that role look like? How can I unblock you?

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Top 20 Cybersecurity Experts You Need to Follow in 2020

Envy

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. He’s committed to continuing education from both sides of the desk.

Privacy 83