Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. To learn more about Madison Logic, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. And this recognition was based on verified reviews from end users of Demandbase One who took the time to give their opinions. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The report evaluates seven account-based marketing platform vendors based on their ability to execute and completeness of vision. Gartner Disclaimer. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 40

Marketing AI Vendors Gartner Opinions 40

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” 5/5 for Outreach.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This is a big honor for all of us here at Terminus – this recognition from Gartner marks the third significant analyst report in which we’ve been named a Leader. All rights reserved.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. Buyers can read hundreds of vendor reviews from people like them, filtering by industry and company size, to get an unvarnished look at how customers really feel about the investments they’ve made.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Engagio

MAY 14, 2021

All this information can actually hurt the chances of closing a sale, as noted by Cristina Gomez, Managing Vice President of Gartner, “Information that once enabled customers to forego meeting with a sales rep has now made it significantly harder for B2B buyers to make an effective decision on their own.”. (Sirius Decisions).

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. But I’m in the minority on that opinion. Gartner’s been tracking this buyer’s view of martech utilization for a few years, and it’s been dropping. How could it not?

Pricing 97

Pricing Price Bundling API 97

Velocity Partners

APRIL 9, 2024

By the time a buyer signals buying intent, they’ve done all kinds of research and formed their own opinions. They’re hemorrhaging money in a street fight with other vendors. Gartner explains RevOps isn’t so much a function as a better way to align the organization. The cool kids are calling it RevOps.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

PathFactory

FEBRUARY 1, 2023

“This is a good reminder that in B2B software, your solution is only part of what you’re offering; that’s why we pride ourselves on being seen as a partner, as opposed to a vendor, in the eyes of our customers.” Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

chiefmartech

JANUARY 10, 2022

Ecosystems are more than just a channel : “Vendors have shifted from a ship and forget model to having a maniacal focus on customer experience and lifetime value. Major DataOps vendors such as Snowflake and Databricks offer quintessential examples of this aggregation strategy at the data layer. Think bigger with Big Ops.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Envy

MARCH 11, 2019

The blog is literally awash with news items, opinions, and guides. Gartner analysts are a revered bunch, and for a good reason. Gartner is the world’s leading research and advisory company. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. Schneier on Security. Vulcan Cyber.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

PathFactory

MAY 11, 2022

Based entirely on customer feedback , they have never been influenced by analyst opinion or status as a TrustRadius customer. . It was also named a Fall 2021 Content Experience Leader by G2, a 2019-2021 Top-Rated Content Marketing Software by TrustRadius, and a 2019 Cool Vendor in Technology Marketing by Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

NuSpark Consulting

SEPTEMBER 7, 2016

As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Gartner forecasts that IT budgets will remain flat in 2016. He wants expert opinions backed by hard facts. He is most likely to seek information on IT vendor and publisher websites. [iv].

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Today, we’re delighted to announce that our efforts have been recognized on both G2 and Gartner, thanks to your support. Salesforce voted #1 Global Software Company on G2 Our flagship product, Sales Cloud, is #1 in more sales capability G2 Grids than any other vendor. out of 5 from 207 reviews (as of December 2023).

Gartner 64

Gartner Peer-to-peer Work Management Marketing Management 64

Sprout Social

DECEMBER 6, 2023

It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 For B2B brands, influencer marketing humanizes the appeal of your tool or solution. Here’s how.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

Convince & Convert

APRIL 12, 2016

In my not-so-humble opinion, it should unequivocally be the CMO. As Gartner analyst Jake Sorofman recently wrote in the aptly-titled post “ CMOs Finally Get Some Respect ,” the narrative has shifted. The sheer number of technology marketing vendors in the world today is staggering. At least it should be.

Sales Qualified Leads 95

Sales Qualified Leads Lead Scoring Lead Ranking CMO 95

ClickZ

NOVEMBER 28, 2019

But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle? “Yes, it’s true that there are 7000-plus vendors in that marketing landscape. That push is resulting to some early success for Acoustic.

Marketing Automation Services 89

Marketing Automation Services Work Management Marketing Management Trends 89

The Lead Agency

FEBRUARY 8, 2023

With today’s buyers relying less on vendor resources and preferring a more autonomous approach to research and decision-making, it is more important than ever for company websites and marketing materials to provide accurate and up-to-date product information, such as pricing and customer feedback.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

SalesIntel

OCTOBER 20, 2023

Yet a few vendors continue to retain market leadership. High-level comparison: Source: Gartner ( Source ) This article will compare the two data platforms based on real user reviews, considering different parameters to help you make informed choices. But before that, let’s quickly review what Zoominfo is used for.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. But according to Gartner, 40% of businesses actually struggle to gather account and contact data when running an ABM program. All rights reserved.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. According to the latest Demand Gen Report Buyer Behavior Survey , 46% of buyers make their short list of vendors before inviting contact with a vendor and 58% are spending more time researching vendors than last year.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Outreach

NOVEMBER 11, 2019

In the complex world of B2B Sales, the typical buying group for a B2B solution can involve 6 to 10 decision makers , according to Gartner. Has the final say as well as the weightiest opinion when it comes to a purchase decision. #3 Has authority over the buying process and greatly influences the final selection of vendors.

Process 40

Process Marketing Management Buyer Personas Gartner 40

Exo B2B

MARCH 29, 2018

For over a decade, marketers have been beholden to just a few analytics vendors that also sell online advertising. Five to ten years, according to Gartner, in opposition to Forrester. An ambiguous claim, in my opinion. They really have no incentive to help marketers spend less and still get better results.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40