Zoominfo

OCTOBER 23, 2019

AI Priorities and Plans. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Partnering with a social media marketing business to create a new product that integrates social media and email services can make your offer more attractive.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Martech

OCTOBER 6, 2023

. “I think the most interesting part is where it magically finds the right text and combination of elements to maximize ad effectiveness,” said Andrew Frank, VP distinguished analyst at Gartner. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned?

Paid Search Agency 137

Paid Search Agency Features Ads Marketing AI 137

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. Get MarTech!

Email Marketing 102

Email Marketing Gartner Peer-to-peer Privacy Policies 102

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!”

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. Although they’re the focus of the Gartner survey, we think these trends will also be found, one way or another, among B2B buyers. Straightforward media.

Gartner 93

Gartner Customer Surveys Planning Work Management 93

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

Martech

AUGUST 23, 2022

In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. A May 2022 Gartner survey of over 300 U.S. How ad-supported streaming affects media planners.

Paid Search Agency 97

Paid Search Agency Ads Advertising Agencies Planning 97

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. This article was co-authored by Nicole Greene.

Marketing AI 125

Marketing AI Enterprise Management Paid Search Agency Work Management 125

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Gauging keyword popularity and competition with tools like MOZ and SEMrush.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Re-purposing video content is virtually cost-free. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. Regardless of size, most companies are using some form of martech, from email automation tools like MailChimp to social media management tools like Sprout Social.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. A new year means new opportunities.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. In terms of segmentation and mapping , customer personas don’t provide enough detail for a comprehensive digital branding plan unless it specifically details and establishes all touchpoints of the consumer’s journey. Support small businesses.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Martech

JANUARY 10, 2023

Digital media and advertising. Retail media networks. Metaverse-related activations are in about half of marketers’ immediate plans, or they’re being considered. Here’s the shape some of those plans will take in the year ahead. Image: Gartner. Experience, Ecommerce and Transformation. Return to marketing basics.

Paid Search Agency 101

Paid Search Agency Planning Loyalty Gartner 101

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner expressly noted that the results of this survey do not represent the market as a whole, but only reflect the sentiments of the respondents surveyed.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. Surveys, social media feedback, consumer reviews, and one-to-one persona interviews are all useful here. Frame up a strategic plan for your product launch. Would you believe that some organizations don’t establish a strategic plan for taking products to market?

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. I have experiences in preparing the demanding business strategies, project proposals, budgets, plans, training, and analyzing reports.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

AUGUST 12, 2018

AI Priorities and Plans. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Zoominfo

SEPTEMBER 7, 2021

It was seen widely as a huge resource from which to draw business decisions and plan next steps. Research firm Gartner listed small data as one of its top 10 data and analytics trends for 2021. Small data, as the name implies, is able to use data models that require less data but still offer useful insights,” according to Gartner.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. or “How will a 10% change to upper-funnel media impact bookings?” What is marketing mix modeling?

Marketing Mix 103

Marketing Mix Marketing Attribution Lead Ranking Planning 103

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Brandpoint

MARCH 9, 2022

People were losing their family members, their homes, their jobs, and I was trying to draft emails about media placements. Monitor your current communications plans Did you see the drama surrounding the Applebee’s ad spot on CNN during live coverage of the Russian invasion of Ukraine?

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Hubspot

DECEMBER 7, 2020

A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. Planning : 72% agreed that their planning process has been more difficult, and over 70% have seen their planning framework dramatically change with the impact of COVID.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Zoominfo

OCTOBER 23, 2019

AI Priorities and Plans 83% of businesses say AI is a strategic priority for their businesses today ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ). 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Start small if you’re nervous about the risks associated with GenAI content creation.

CMO 56

CMO Enterprise Management Planning Work Management 56

DAGMAR Marketing

MARCH 12, 2024

75.78% of consumers have used social media to search for or discover new products and brands. 80% or more businesses have relied on third-party cookies , and 67% have reported feeling confused, disappointed, or even helpless when hearing about Google’s plans to eliminate them. Social media is the new hot spot for online search.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). An effective employee advocacy program requires careful planning and execution.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125