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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers


The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” How Augmented Reality and Virtual Reality Are Changing Things for Marketers.

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Customer Experience Simplified

Modern Marketing

According to Gartner, 89% of all businesses will compete on customer experience this year. 97% of global consumers cite customer service as important in their brand choice and loyalty. Three out of four people have spent more with a company because of a history of positive experiences.

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10 People You Should Follow on Twitter if You’re in Marketing


If you’re able to sift through the junk on Twitter to get to the gold, you’ll find yourself in a great position to create digital relationships, get first-hand information from thought leaders, and stay on top of all things marketing.

The Rise of Virtual Reality and What It Means for B2B Marketers


In fact, Gartner predicts that virtual reality marketing is positioned at a vital transition point, at the beginning of the growth cycle. Key takeaway: Leverage VR to let prospects feel like they’re actually experiencing your products – without visiting a physical location.

Cross-Channel Marketing and How to Not Lose Sight of the Customer

Modern Marketing

By knowing each customer, store clerks could easily ask the right questions, offer the right products, and provide the right experience for each individual. By starting with customer data and moving out from there, marketers can positively impact all areas of the business.

5 Ways to Focus Your Marketing Efforts on the Customer Experience

Modern B2B Marketing

Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy.

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Modern B2B Marketing

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Author: Hally Pinaud As a kid, I watched a lot of cartoons.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


Demand generation is creating awareness for your product or service in order to drive revenue. . It's what makes consumers engage with a brand without yet having tried a product or service. . . Lead generation focuses on driving interest and inquiry into specific products or services.

6 Essential Skills Every CMO Should Have in 2015


What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. It’s now a real-time currency used to shape the design and delivery of your product. Let’s face it—Chief Marketing Officers have it rough.

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4 tips for generating more return business in any industry


Gartner has found that for most brands, 80% of your future income will come from your existing customer base. However, what many companies fail to realize is bonus programs don’t entail giving away your product for free.

7 Essentials of Your B2B Customer Self-Service Strategy


That is a prediction 1 by analysts at Gartner, Inc. The actual sale itself goes through a fine filter of several decision makers with their own, hard-nosed wish lists of what they want the purchased product or service to deliver. Building customer loyalty is anything but an easy task.