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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Why Customer Experience is the Hot New Thing in Marketing

Act-On

Everywhere, companies compete based on product, technology, price. Your customers’ experience is part of your product – and a way to differentiate yourself in the market. A customer’s experience with you is becoming as important as your products.

You’ve Heard Of Big Data But What Is Big Content?

B2B Marketing Insider

Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. I think anyone who studies the latest trends in content production and looks into who reads what, when and where will see that we can’t just create short form content, tweets and vines.

5 Signs the Gap Between Sales and Marketing is Closing

bizible

Or, to think that online marketing channels are there just to market products or services. What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

The internet has drastically changed how consumers behave and how businesses market their products and services. Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! Gartner for Marketing. Gartner. Gartner for Marketers.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. The cost of development remains at an all-time low following the success of sites like Hubstaff and self-training resources like Udemy.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

I mainly use LinkedIn and some Twitter to conduct smarter outreach. Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach? We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen.

What to expect when you’re expecting #MarTech next month

chiefmartech

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. We’re 6 weeks away from the next MarTech conference in San Francisco.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. Gartner.

Top Webinars You Should Watch For Marketing Success in 2017

Radius

In this blog post, I’ll be sharing a ton of resources along with links to the best Radius webinars – full of expert feedback, actionable advice, and effective marketing tips – all designed to help you drive value across your marketing efforts.

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Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat

Modern Marketing

A) Mrkt research into the buyer allows better investment into limited mrkt’ing resources. Yet a more focused approach, such as posting in a niche LinkedIn group, can be more effective. With a ‘best guess’ approach, marketers could bombard their leads with product information. According to Gartner Research, event-triggered marketing can potentially save 80% of your direct mail budget.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. Share this on LinkedIn.

B2B 2

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

For over two decades Rand Schulman’s area of interest and success has been in building organizations and products that disrupt old sectors and forge new ones. and he led products and strategy at Webtrends.

Buzz 38

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Would you like to set aside 30 minutes to see our product?’ You can connect with Carlos and learn more about his work at the Annuitas Group via the following resources: Carlos’ Email Address: chidalgo at annuitas group dot com.

The Secrets to Stellar Marketing Automation

Hubspot

Noting their early success on the production line, the foreman yells, "Speed it up!" Marketing automation is a process, not a single product.

7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

That is a prediction 1 by analysts at Gartner, Inc. The actual sale itself goes through a fine filter of several decision makers with their own, hard-nosed wish lists of what they want the purchased product or service to deliver.

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The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

I mainly use LinkedIn and some Twitter to conduct smarter outreach. Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach? We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Each content resource you develop should be aimed at educating both them and you.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Recommended Resources from B2B Marketing Experts. LinkedIn Groups and Answers can give you a quick read on viewpoints. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Tom then served Gartner as a Managing VP.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Find her on Twitter and LinkedIn. 30 Awesome B2B Social Media Resources , August 11, 2010. Linkedin (93). Product (178).

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